Alexis Short

Alexis Short Email and Phone Number

Director of Strategy at 37 Gears @ 37 Gears
Alexis Short's Location
Columbia, South Carolina, United States, United States
Alexis Short's Contact Details

Alexis Short personal email

About Alexis Short

Alexis Short is a Director of Strategy at 37 Gears at 37 Gears. They possess expertise in consumer insights, marketing research, communications strategy, research, retail and 13 more skills. Colleagues describe them as "Alexis is one of the most curious and passionate people I've ever had the pleasure of knowing. She's incredibly smart and has the unique ability to analyze and understand the smallest of details all the while keeping her eye on the big picture. Alexis is not one to back down from a challenge and seizes every opportunity to further her understanding of the world around her. It was my pleasure to call her a colleague at Saatchi & Saatchi X and any company would be very lucky to have her on the team." and "A smart self-starter who uncovers in-depth consumer insights that inform imaginative and effective brand/communications strategies. She appreciates strong creative expression that translates strategy into consumer connection and as such works well with creative teams, thereby ensuring strategic rigor while fighting for big communications ideas."

Alexis Short's Current Company Details
37 Gears

37 Gears

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Director of Strategy at 37 Gears
Alexis Short Work Experience Details
  • 37 Gears
    Director Of Strategy
    37 Gears Jan 2019 - Present
    Columbia, South Carolina Area
  • Greenville Technical College
    Adjunct Professor
    Greenville Technical College Aug 2012 - Present
    Greenville, South Carolina Area
    Teaching marketing classes focused on marketing 101 and promotional strategies.
  • Cyberwoven
    Account Manager
    Cyberwoven Mar 2016 - Dec 2018
    Columbia, Sc
    Managed Drupal web properties & implemented digital strategies for B2B & B2C retail clients and education-focused clients. Responsibilities included account management, digital campaign development, SEO/SEM strategy, data analysis, email segmentation & implementation.
  • Synnex
    Marketing Specialist
    Synnex Aug 2012 - Feb 2016
    Greenville, South Carolina Area
    Implementing IT channel-marketing strategies for Microsoft OEM, Intel and Hyve Solutions. Specific responsibilities include marketing development, planning, collaboration with product management and allocation/management of quarterly budgets.
  • Brains On Fire
    Insights Prodigy Officer
    Brains On Fire Feb 2010 - Aug 2012
    Greenville, Sc
    Generated proposals for new business leads including competitive audits, research methodology and strategy development. Led development of client presentations and presented to clients. Served as lead account manager/social media community manager for Foundations Recovery Network (FRN) and led team for Green Dot Public Schools. Oversaw all open projects from creative inception to production in regards to budgeting, sourcing, setting timelines and preparing final deliverables for the client. Managed six brand ambassadors for FRN with monthly progress reports, weekly calls and bi-annual training events.
  • Saatchi & Saatchi X
    Account Planner
    Saatchi & Saatchi X Apr 2008 - Feb 2010
    Fayetteville, Arkansas Area
    Led retail strategy development on Procter and Gamble Walmart Global Customer Team and Sam's Club P&G team for Baby/Family Care (Pampers, Luvs, Bounty, Charmin, Puffs), Fabric Care (Tide, Gain, Cheer, Era, Downy), Pet Care (IAMS), PuR and Duracell. Hosted and facilitated creative briefings and innovation brainstorm sessions for internal team and P&G client team. Consulted with brand teams for insight needs and strategic development. Assisted in strategic development of aligning P&G products with seasonal merchandising opportunities and partnerships for online and offline initiatives. Assisted in development of P&G’s sustainability campaign, “Future Friendly”, with Saatchi & Saatchi S for Fabric Care, Baby/Family Care and PuR brands. Developed strategy and insights for sell in of Tide Coldwater as a sustainability feature for the Walmart Earth Day national seasonal store event.
  • Vcu Brandcenter
    Communications Strategist Student
    Vcu Brandcenter Aug 2006 - May 2008
    Richmond, Virginia Area
  • Riggs Ward
    Museum Planning Consultant
    Riggs Ward Jan 2008 - Apr 2008
    Richmond, Virginia Area
    Researching the unique stories of Durham, NC. Assisting with feasibility plan for a historical museum in Durham, NC. Facilitating consumer research charettes. Preparing presentation for charettes.

Alexis Short Skills

Consumer Insights Marketing Research Communications Strategy Research Retail Digital Strategy Brand Development Advertising B2b Marketing Creative Direction Customer Insight Integrated Marketing Marketing Communications Multi Channel Marketing Social Media Social Media Marketing Strategic Communications Strategy

Alexis Short Education Details

Frequently Asked Questions about Alexis Short

What company does Alexis Short work for?

Alexis Short works for 37 Gears

What is Alexis Short's role at the current company?

Alexis Short's current role is Director of Strategy at 37 Gears.

What is Alexis Short's email address?

Alexis Short's email address is al****@****hoo.com

What schools did Alexis Short attend?

Alexis Short attended Virginia Commonwealth University, University Of South Carolina.

What are some of Alexis Short's interests?

Alexis Short has interest in Cello, Pop Culture Trivia Games, Children, Childrenâs Pop Up Books, Economic Empowerment, French FIlms, Education, Environment, Reading Books On Cultural Theory, Childrens Pop Up Books.

What skills is Alexis Short known for?

Alexis Short has skills like Consumer Insights, Marketing Research, Communications Strategy, Research, Retail, Digital Strategy, Brand Development, Advertising, B2b Marketing, Creative Direction, Customer Insight, Integrated Marketing.

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