Alexis Smith, Mba Email & Phone Number

San Antonio, Texas Area

• Led brand stewardship for product line expansion from prescription (allergy shots) to off label allergy treatment options (Allergy Allay Drops). New product development, messaging, positioning, collateral, awareness, and growth campaigns• Proactively developed public relations and media relations strategy among multiple ongoing lawsuits to improve awareness and improve image while driving business. Ongoing public relations vendor management. Recent non-lawsuit publicity includes CBS, MD Magazine, Vanguard, D Magazine• Redesigned new physician/clinic sales strategies to drive new business opportunities through messaging, positioning, collateral, and sales playbook• Revitalized web presence with a newly designed website with user funnels and inbound marketing• Authored strategic engagement plan and communications calendar for existing physician/clinics• Directed campaigns and strategy for new patient awareness and acquisition using multiple tactics including: in-clinic collateral, in-clinic staff playbook, public relations, and in-bound marketing• Drove existing patient compliance with an innovative app (MyAllergyPal; project owner). Exceeded download goal by 25% within the first year. App utilization increased a clinic’s patient compliance by over 30%• Managed team and oversaw: internal communications, employee quarterly survey, marketing and communications calendars, including multiple seasonal campaigns each year

San Antonio, Texas Area

• Responsible for sales & marketing synergy, new product development launch campaigns, digital engagement, marketing collateral, tradeshow approach, photo shoots, and commercials/videos• Brand management• Oversee new product development, including phase gate process management and execution• Design and implement an in-bound marketing strategy that helped grow new product sales • Develop and plan product marketing messaging and mediums for marketing campaigns beyond the traditional B2B, direct marketing and tradeshow engagement

San Antonio, Texas Area

• Developed and managed the execution of annual marketing promotional plan• Identified new potential product opportunities, and researched and managed implementation of products• Managed annual media buy/barter, from contracts to creative• Managed and executed corporate public relations, including press releases • Served as head of marketing department and acted as marketing department cross-sectional department representative• Managed multiple vendors: graphic designer, printer, media buyer, text message provider, and web host• Created, executed and analyzed marketing campaigns• Conducted statistical reporting and analysis of current marketing strategies and alternative revenue generators, then suggested and implemented subsequent changes in standard operating procedures or marketing efforts from results• Facilitated project management of synergistic marketing events and promotions• Maintained community relations and participation with: Spurs, San Antonio Stock Show and Rodeo, Fiesta Commission, Communities in Schools, HEB, Valero and Fundraisers• Developed and expanded media contact list and relations

Mba, Marketing Management

Bachelor, Marketing