Alexis Taylor Email & Phone Number

• Drove $30 million in 2021 by analyzing annual & seasonal sales reports, developing insights from visualized data, and collaborating with creative, sales, & product teams to improve overall brand health• Streamlined company-wide organizational system into Google Sheets to clarify project statuses & updates• Advanced merchandise P&L performance targets by renegotiating and reducing BOM costs for multiple product lines and forecasting merchandising trends to ensure demand for new concepts• Owned development of company-wide life cycle management system, reviewing for optimal UX, documenting inconsistencies, and regularly presenting alternative solutions to issues directly to development teams• Trained team members in product lifecycle management systems, technical skills, and efficient road mapping to ensure a consistent understanding of brand vision & to enable clear articulation of vision• Employed vendors and cross-functional teams daily to guarantee accurate product representation and to develop new best practices for designing branded products with clear consumer-to-brand story conception

• Boosted polo product revenue by 50% by attracting new consumers with trend-heavy ideas while simultaneously retaining brand-loyal existing customers with scalable newness• Researched marketing trends through regular attendance of quarterly & annual seminars and combined learnings with design best practices to produce innovative brand strategies• Expanded the company into influencer territory by joining forces with Jim Nantz and his enterprise to engineer a collection combining the Nantz identity with the Vineyard Vines brand mission• Produced & updated departmental procurement calendar, regularly assessing supply chain issues and working with vendors to minimize impact of COVID-19 closures

Stamford, Ct

• Analyzed weekly sales reports and production costs to optimize integrated buy plans for relevant marketing efforts, calculating inventory on-hand, storage fees, and initial markup to define true ROI• Grew the retail custom division to a 10-person team, strategically creating roles that add value and developing a repeatable system of training new hires• Initiated internal SWOT analysis of the women’s product line, gathering qualitative & quantitative data through user testing and developing new product innovation based on insights• Improvised short-notice merchandise production with domestic & international vendors based on current events like Hurricane Irma & Harvey, the Boston Marathon, and Shark Week• Developed timelines for vendor deliverables & oversaw inventory database for all merchandise units• Wrote purchase orders, negotiated purchase prices with vendors, and outlined delivery dates of raw materials• Doubled the wholesale custom sales team through price & x-factory date negotiation, controlling inventory levels and ensuring all purchase orders were clearly expressed across the board

Stamford, Ct

• Organized fashionable seasonal designs to fit an ever evolving customer base by charting product reviews and sales • Pioneered various internal projects in order to provide specific products and marketing initiatives

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services, Graduated

Activities and Societies: NCAA Division I Women's Cross Country/ Track and Field WWMC_FM 90.9 The Light: Radio Talk Show Co-Host Student.

Graduated

Activities and Societies: National Honors Society Kenston Center Stage Varsity Volleyball Varsity Track and Field Varsity Cross Country