Lead Product Marketing Manager - Lan Transformation (Wi-Fi/ Mlan) And In-Building Solutions
Dallas, Tx, Us
Alexis lead the GTM and marketing strategy for AT&T Business Wi-Fi and In Building solutions. Successfully planned, developed and executed marketing strategies, growing portfolio review to 102% for 1h 19. YoY revenue for each product is; Digital Signage 55% YoY, ABW 42% YoY, MLAN 17%• Managed the marketing budget for Wi-Fi and In-Building Solutions. Partnered with Aruba, Nokia, MIST/Juniper, Ericsson, HP and Cisco Meraki to execute new product launches (domestic and MOW), lunch & learns, roadshows, trade shows, webinars, blitzes and training events to drive sales. Increased vendor MDF commitment by 400% to supplement the budget.