Alexis Horne Email and Phone Number

As Director of Communications, I oversee all print and digital communications for all areas of the Club, including dining, golf, tennis, fitness, family services, aquatics, and more. - Manage and maintain website & mobile app content and operations- Assist Membership with technology issues- Manage, design, proof, and publish a monthly 12 to 16-page newsletter - Create, proof, and send all email communication- Assist other departments with any printed materials- Promote Member events- Assist in the production of restaurant menus- Source printed and promotional materials for the Club- Maintain the CCB members-only Instagram account- Manage our online presence- Act as photographer and videographer around all areas of the Club

On a part-time basis:• Develop marketing strategies, including email creation using Digital Stack, in-studio events, and local promotional opportunities• Promote the technique and passion for the business by attending over 900 classes and participating in pop-up events in the community• Pursue leads for new clients • Merchandise retail product• Maintain clients relationships and presentation of the studio • Manage client satisfaction by building relationships and utilizing ClubReady software• Create and manage the studio's social media presence on Facebook and Instagram

- Worked directly with the Marketing Director to determine effective strategies to further develop the brand - Developed and designed creative copy and content for marketing campaigns- Wrote, edited, and proofread daily articles, blogs, and social media posts - Devised plans for content development, distribution, and measurement- Coordinated industry trade shows and events- Managed and edited press releases and public relations opportunities - Produced, managed, and distributed internal communications nationwide

- Developed & planned all company marketing and communication materials- Maintained The Club's public & member only websites and mobile application, and promoted The Club on various social media platforms- Wrote, composed and edited all club magazine & newsletter articles; organized, submitted and proofed all copy for production; responsible for design & layout- Created print materials for all aspects of The Club- Responded to and organized all public relations initiatives - Took photos and created videos for club use- Oversaw and designed communications and email blasts- Created all direct mailings from composition to printing- Managed reciprocal club relationships, recruitment, and member visits- Maintained member information in database- Communicated through all department levels and throughout the club

- Served as the sole social media expert for the company to curate, execute and manage content on Facebook, Twitter and Instagram for the four Books-A-Million brands - Worked with the Chief Marketing Officer and Senior Director of Marketing to determine a unique social media strategy per brand based on in-store marketing, e-commerce, and social trends to create an omni-channel experience- Assisted in project and brand management of the four Books-A-Million brands- Developed scripts for in-store announcements, marketing and customer service- Worked closely with Customer Service to ensure all customers reaching out via social media are assisted to the highest level- Assisted in the project and brand management of the four Books-A-Million owned brands, as well as the editing of digital and print marketing materials

- Assisted with the development, production, and publication of all internal communications vehicles to over 74,000 Cast Members, including a biweekly magazine, daily stories and announcements on the company intranet, and weekly emails- Assisted in the development of the 16 page biweekly internal magazine, from story boarding to art direction to editing and distribution- Planned, pitched, and curated content for internal communication vehicles - Monitor social media and news outlets for company stories and participated in public affairs initiatives - Assisted in the production of videos from story boarding to publication for both internal and external communication vehicles.

Assisted customers with purchases and styling, as well as visually merchandising product throughout the store. Visual Merchandising responsibilities included following store set-up guidelines, readjusting to meet the size of the space and availability of product, prepare for shipment, and styling mannequins.

A Chapter Advisor oversees 5-10 My Campus chapters and serves as a liaison between the Campus Correspondents at these chapters and the Chapter Management Team at the national office. As a Chapter Advisor I: Monitored 5-10 chapters on a weekly basis to ensure that each chapter is operating in accordance with Her Campus policies for weekly content updates, weekly social media activity, and weekly correspondence with the national office Tracked 5-10 chapters' weekly achievements for the Chapter Incentive Program Provided timely support and thoughtful feedback to each chapter to answer questions about content, publicity, staff management, and other operational issues Held monthly 10-15 minute video chats or calls with each chapterCommunicated with the national office for monthly check-ins and to alert them of any pressing issuesAssisted national Chapter Management Team with small chapter-related projects throughout the semester as needed

As Editor-in-Chief, I organized the staff by creating a deadline schedule, assign sections, covering for missed content, and editing content created by the staff. I also adjusted layouts and offered suggestions on what to write.As Co-President, I helped to organize meeting and public events, as well as promote the organization on Auburn's campus.

The marketing coordinator reports to the marketing director and is responsible to aid in the implementation of promotions for The Auburn Plainsman. Responsibilities included the branding, campaigning, and promoting The Auburn Plainsman by assisting with event promotions and taking part in a social media campaign.Essential duties included keeping an organized and updated schedule of promotions and events, aiding in the promotion of two events led by the marketing team, using personal social media outlets to help in campaigning and branding pursuits by The Auburn Plainsman, attending weekly group meetings led by the marketing director, and communicating ideas and suggestions for promotions with other coordinators and the marketing director

ThirdChannel is the marketplace where brands can access a force of tastemakers and influencers across college campuses nationwide to act as peer-to-peer sales and marketing agents.As the exclusive marketing and sales agent for Cosmopolitan Magazine at Auburn University, I:Generated new business and brand awareness through a range of traditional and non-traditional marketing channels, targeted to the millennial market. Conducted sales campaigns through social media marketing, word-of-mouth strategies, and peer-to-peer strategies. Developed a working knowledge of Cosmopolitan's editorial content and target market in order to convey the magazine's benefits to prospective consumers. Participated in ongoing training sessions and sales competitions on a weekly basis. Engaged consumers by means of premium product giveaway, friendly community contests, and other self-created tactics to drive interest. Generated valuable feedback on magazine for Cosmo editors and publishers via online surveys.

Assisted guests with purchases and returns, as well as engaged in great customer service to ensure the guest has the best experience possible.