Alexis Cassy Email & Phone Number

West Hollywood, California, United States

- Lead content strategy for the artist’s social media accounts with over 90M fans globally across various initiatives including music releases, tour announcements, touring content, brand collaborations, and merchandise- Collaborate with labels, promoters, brands and management to develop long and short-term initiatives based on the artist’s projects and priorities- Monitor fan conversations and trends relating to the artist across all social media platforms and pitch engagement suggestions in line with the artist’s voice and fanbase- Spearhead social media initiatives and campaigns from ideation, to creation, to execution; including launching their TikTok account and generating 64M video views in 1 year- Pitch, film, edit, and upload content for the artist’s shoots

Beverly Hills, California

- Assist in writing social copy, managing day-to-day content creation, scheduling, publishing and community management for over 200 accounts while focusing on developing digital communities and building relationships with fans- Execute and manage paid social media ads in Facebook Ads Manager for artist teams and optimize for effectiveness in real-time resulting in maximum reach and lowest CPC- Assist in community management and respond in a timely manner to customer service questions and flag any serious issues to upper management or our corporate communications team- Assist in developing a data-driven social media approach and measured, analyzed and reported on key social media metrics to make strategic and tactical recommendations- Work across teams to drive awareness of our music venues, restaurants, VIP clubs and Music Forward Foundation through aligning on marketing campaigns and editorial content and videos- Consistently work to capture new audiences and create engaging channels through livestreams, contests, partnerships, and encouraging UGC- Explore new platforms and develop strategies and best practices by attending panels, vetting new technologies and building relationships with representatives from Facebook, Twitter and Tik Tok- Work closely with our Brand team to develop influencer strategies, including leveraging influencers at our brand activation at Voodoo Music Festival, which reached over 5M fans digitally in three days

Greater Los Angeles Area

- Identify trending topics and newsworthy moments for social content- Create social ads on behalf of artist teams- Manage national social media pages as well as oversee all local venue social accounts- Optimize custom audiences for paid social media targeting- Write copy for a variety of social media content (brand, show, national holidays, memes, etc.) - Pull monthly social analytics and use those findings to make data-drive social media recommendations- Brainstorm social initiatives for paid and organic with all lines of business- Complete content analyses for each line of business with social recommendations based on performance

Greater Los Angeles Area

- Supported and acted as administrative backup for all marketing departments at the LA office- Aided in managing email and website update requests on behalf of over 200 local marketing employees- Performed industry research and vetted emerging platforms and features to determine interest before presenting strategies to the larger Marketing team- Managed and implemented our national Pinterest, YouTube and Spotify strategy

El Cajon

- Disney ensures brand ambassadors properly influence other cast members and guests with messaging and knowledge of products and company affairs - Stays up to date on all company relations and communicates with fellow cast members and guests new information-Asks management team for suggestions and opportunities to further my brand presence and expand my knowledge - Creates a more educated and excited public through conversations about upcoming events, movie releases, and exclusive products

El Cajon, California

-Supports management team with tasks such as rearranging fixtures, guest engagement, and organization of the store and the backroom.-Develops and implements aesthetically pleasing displays that overhaul the existing arrangements while pioneering in-store events and setting the example for fellow cast members.-Strong visual displays and increased employee morale drove sales and crafted an improved culture.

San Diego, California

-Develop promotional ideas and potential audiences the venue may not be considering-Planned and implemented a Snapchat giveaways-Captured and uploaded content to their 4 social media accounts in real-time during concerts-Drafted and edited press releases for major events-Updated websites and restaurant listings weekly-Created a monthly calendar of all concerts at competing venues for Show Marketing Manager and Talent Buyer