Social & Digital Content Strategist
New York, Ny
Collaborated with leadership and team members to set messaging strategy across all digital communications.Co-led Editorial Team in order to develop, plan, and execute content strategy.Led and oversaw Social Media Working Group - team of 10+ staff members active on social media.Worked with team to maintain Editorial Calendar and to generate compelling, actionable content for the Academy and its many programs, such as video, audio, written materials, photos, infographics and data visualizations, social toolkits for program participants, and packages that can work across media.Worked with team on development of new website, making sure to integrate social and content strategies in all aspects of the new site.Provided resources, training, and oversight of all staff members creating digital content and/or who are active on Academy’s social media feeds.Maintained and reviewed web analytics for Academy website.Regularly wrote, posted, edited, and created social and digital content.