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Lexi Croisdale Email & Phone Number

Director of Global Content Marketing at Varonis
Location: Buffalo-Niagara Falls Area, United States 12 work roles 2 schools
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Current company
Role
Director of Global Content Marketing
Location
Buffalo-Niagara Falls Area, United States
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Who is Lexi Croisdale? Overview

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Lexi Croisdale is listed as Director of Global Content Marketing at Varonis, a with 2641 employees, based in Buffalo-Niagara Falls Area, United States. AeroLeads shows a matched LinkedIn profile for Lexi Croisdale.

Lexi Croisdale previously worked as Senior Content Marketing Manager at Varonis and Content Marketing Manager at Varonis. Lexi Croisdale holds Bachelor Of Arts (B.A.), Broadcast Journalism from Walter Cronkite School Of Journalism And Mass Communication At Arizona State University.

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Varonis

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Profile bio

About Lexi Croisdale

Creative, visual content is not just for TikTok influencers; your B2B business can do it, too. If you're looking for insights into creative content marketing, project management, and working mom humor, look no further; I'm your girl! For over seven years, I've helped marketing teams in various industries make creating creative content a reality. I'm passionate about articulating your business's primary use cases and messages through a variety of mediums while ensuring they're optimized for the channels you're distributing them in. My list of focus areas is long (If you've heard of the marketer who wears many hats, that's me 😉). Still, I'm exceptionally skilled in social media, video production, written content, email communications, graphic design, and website design/content, to name a few.Outside of marketing, I'm a big fan of organized project management, aka Asana's biggest fan. I'm also a remote-working mother of two who applies much of my professional learnings to how I parent, and you'll find I'm the biggest "corporate cheerleader." No win is too small in my book, and you can always count on me to be your ultimate hype girl.And as a last fun fact: In college, I explored the route of being an entertainment news broadcast journalist and started a blog and video series called The Lexicon. As my professional desires have evolved, the nickname has stuck, and sometimes, you'll see me brand things with this. #TheLexicon4EvaIf I sound like someone you'd like to hear from, don't hesitate to click the connect button! I post frequently here on LinkedIn and am always happy to share my experience and insights with others through my posts or DMs. Find some of the content I've created at the following links:🛡️ Discover what cybersecurity content I produce as my day-to-day job at Varonis: https://www.varonis.com🎥 Watch my latest video creations on YouTube: https://www.youtube.com/channel/UCB6bgXhRzlsByblucgeh6Bg📝 Read some of my written pieces outside of professional work: https://medium.com/@thelexiconabc 💼 My ultimate portfolio: Coming soon!

Listed skills include Social Media, Media Production, Digital Marketing, Video Editing, and 43 others.

Current workplace

Lexi Croisdale's current company

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Varonis
Varonis
Director of Global Content Marketing
New York, United States
Website
Employees
2641
AeroLeads page
12 roles

Lexi Croisdale work experience

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Director Of Global Content Marketing

New York, United States

Senior Content Marketing Manager

New York, Ny, Us

Content Marketing Manager

New York, Ny, Us

Varonis is a pioneer in data security and analytics, specializing in software for data protection, threat detection and response, and compliance.

May 2023 - Jul 2024

Senior Content Marketing Manager

Orchard Park, New York, Us

- Team lead for internal communication with leadership, including being the point of contact for the fractional Chief Marketing Officer - Developing and executing the company’s content and social media marketing strategies- Help manage and collaborate with industry partners such as The Chronicle of Higher Education, Studio Dive/Higher Ed Dive, and Inside Higher Ed for on cobranded projects, as well as identifying new opportunities for partnerships- Ensuring all content production meets deadlines, is cohesive, and adheres to brand guidelines- Manage and analyze organic social media channels, including LinkedIn, Facebook, Instagram, Twitter and YouTube- Produce and manage content for paid marketing including sponsorships, SEM, social media advertising, etc. - Manage internal content calendar with timely, relevant content that is organized and accessible to the entire company. Delegating production to other team members as needed- Lead producer of the company's For Your Institution Live series, a bi-weekly virtual event series with over 2,800 registrants. Producer responsibilities include email marketing, outline development, Zoom management during live events, guest relations, promotion, etc. - Writing and executing targeted email content which includes a monthly client newsletter, a bi-weekly industry newsletter, and other email campaigns associated with lead generation, product launches, virtual events, etc.- Leadership to other content contributors on the team that includes conducting weekly 1-on-1 meetings, coaching and training, answering questions and providing solutions fit for the company and marketing department- Editorial review of all marketing assets produced. Assisting with graphics, video editing, writing, etc., as needed.

Aug 2022 - May 2023

Content & Social Media Manager

Orchard Park, New York, Us

- Developing and executing the company’s content and social media marketing strategies- Content creator and oversight for internal and external blogs, organic social media, email campaigns, thought leadership content, videos, presentations, and website content.- Manage and analyze corporate social media channels including LinkedIn, Facebook, Instagram, Twitter and YouTube- Manage internal marketing calendar with timely content, while also delegating production to other marketing team members - Assisting with the promotion and production of virtual events, including a bi-weekly webinar series, product launches, guest speakers, etc.- Producing monthly industry & client specific newsletters

Nov 2021 - May 2023

Multimedia Communications Specialist

Corvallis, Or, Us

- Leading the college's video production from start to finish, including pre-production, filming, editing, graphics, publishing, and more. - Managing and creating content for the college's YouTube channel, including a channel redesign and implementing platform search tactics to help recruit prospective students- Overseeing the college's organic social media accounts, including daily oversight, post-development, content calendar, media, etc. Platforms include Facebook, LinkedIn, Twitter, YouTube, and Instagram.- Producing graphics and other multimedia content for the college's social media accounts, website (health.oregonstate.edu), and print materials- Contributing writer for the college's blog, synergies.oregonstate.edu. This includes making complex topics readable by all audiences- Managing editor of college's WordPress blog, which includes design and publication of all online stories, managing categories and tags, and leading site redesign efforts implemented in Spring 2021. - Collaboration with faculty and staff, departments, students, other OSU college marketing departments, as well as Oregon State's Production team on various marketing projects for our college and the university as a whole

May 2020 - Nov 2021

Multimedia Marketing Specialist

Phoenix, Az, Us

- Utilizing my storytelling skills in various ways, which include creating recruitment communications and videos that give an inside look at the environmental consulting industry. - Writing and posting content for the company's social media channels, including LinkedIn, Facebook, and YouTube- Developing a variety of content for stories, such as copywriting, video filming and editing, photography, and more- Producing video projects from the idea stage to sharing them with our audiences - Collaborating with 32+ offices nationwide and 1,100+ employees, while working remotely - Maintaining the company's video library, media analytics, and social engagement- Writing news updates for internal and external audiences that are timely and relevant- Managing SWCA's brand across multiple digital platforms - Assisting with external website updates, SEO strategy, and analytics review

Mar 2018 - May 2020

Marketing Intern & Assistant

Phoenix, Az, Us

- Marketing Intern from August 2017 to December 2017 while enrolled at ASU. - Marketing Assistant from December 2017 to March 2018. These two positions at SWCA required the same job duties. These functions included; updating internal and external websites, work in Photoshop, InDesign, Premier, and other Adobe systems; and assisting with daily tasks for the marketing and corporate communications teams.

Aug 2017 - Mar 2018

Media Relations Intern

Big Pine Comedy Festival

Big Pine Comedy Festival, Inc is a 501 (C) 3 nonprofit organization that is dedicated to supporting and sponsoring the Arizona art community. As the very first media-relations intern, I am responsible for press coverage, social media postings, and content, as well as copy for the programs. During the course of the festival in 2017 and 2018, I filmed videos that were featured as stand-alone videos and will also be included in an upcoming documentary produced by the festival directors.

Mar 2017 - Sep 2018

Hostess/ Server/ Trainer

Yard House is an American infused kitchen that serves food from all over the world. Along with great meals, Yard House offers a wide selection of beer and spirits. As a server trainer, I am required to have excellent menu knowledge, amazing customer service, and be able to teach these traits and duties to new team members.

Nov 2013 - Feb 2018

Digital Producer/Reporter

Cronkite News

Cronkite News is run by the students of ASU Walter Cronkite, School of Journalism and Mass Communications. It is affiliated with Arizona PBS and airs weekdays at 5 p.m on Channel 8. As a digital producer, I was responsible for updating the homepage, adding visual and multimedia elements to digital stories, and reporting for a majority of the online content. When I was at Cronkite News, I also participated in a technology podcast and produced a podcast on wrong-way driving in Arizona.

May 2017 - Aug 2017

Intern

Phoenix, Arizona, Us

RightThisMinute is a television show that reports on viral videos posted to the internet. Whether it concerns a flying cat, new recipe, or an epic proposal, RTM has got you covered. As an intern, I was responsible for searching the web for videos, organizing paperwork, and helping organizing the content that went in each days show. RTM airs on ABC15 in Phoenix, weekdays at 2 p.m.

May 2016 - Sep 2016
Team & coworkers

Colleagues at Varonis

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2 education records

Lexi Croisdale education

Bachelor Of Arts (B.A.), Broadcast Journalism

Walter Cronkite School Of Journalism And Mass Communication At Arizona State University

Associate Of Arts (A.A.), Broadcast Journalism

Paradise Valley Community College
FAQ

Frequently asked questions about Lexi Croisdale

Quick answers generated from the profile data available on this page.

What company does Lexi Croisdale work for?

Lexi Croisdale works for Varonis.

What is Lexi Croisdale's role at Varonis?

Lexi Croisdale is listed as Director of Global Content Marketing at Varonis.

Where is Lexi Croisdale based?

Lexi Croisdale is based in Buffalo-Niagara Falls Area, United States while working with Varonis.

What companies has Lexi Croisdale worked for?

Lexi Croisdale has worked for Varonis, Mongoose, College Of Public Health And Human Sciences - Oregon State University, Swca Environmental Consultants, and Big Pine Comedy Festival.

Who are Lexi Croisdale's colleagues at Varonis?

Lexi Croisdale's colleagues at Varonis include Tim Bjerkman, Tal Golobov, Megan Brennock, Rishi Anand, and Jyotika Dhar.

How can I contact Lexi Croisdale?

You can use AeroLeads to view verified contact signals for Lexi Croisdale at Varonis, including work email, phone, and LinkedIn data when available.

What schools did Lexi Croisdale attend?

Lexi Croisdale holds Bachelor Of Arts (B.A.), Broadcast Journalism from Walter Cronkite School Of Journalism And Mass Communication At Arizona State University.

What skills is Lexi Croisdale known for?

Lexi Croisdale is listed with skills including Social Media, Media Production, Digital Marketing, Video Editing, Photography, Film Production, Social Entrepreneurship, and News Writing.

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