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Marketing leader who specializes in building scalable marketing infrastructures that support growth. Most recently, I served as the first marketing hire and Head of Marketing at Pyn, where I led the charge on persona development, positioning, and brand development. I also managed highly successful lifecycle email programs and campaigns that maximized ROI. Prior to Pyn, I built content strategies at Torch and Culture Amp, significantly increasing organic traffic and achieving top rankings for key search terms. My background in content marketing, combined with my experience at early stage startups, positions me as a strategic marketing leader capable of building and expanding marketing functions to accelerate growth.In the near future, I’m interested in remote contract work in B2B tech. If you or someone in your network is looking for support with content marketing, go-to-market strategy or needs an interim or fractional Head of Marketing, let’s connect! Looking ahead, I am interested in taking a step out of HR tech and exploring a new industry. If you are a company operating in women’s sexual health and wellness, death care, or environmental or animal welfare, these are topics close to my heart and I'd love to work with you.
Self-Employed
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Marketing ConsultantSelf-EmployedAsheville, Nc, Us
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Head Of MarketingPyn Apr 2023 - Dec 2024Sydney, New South Wales, AuBuilt the marketing foundation as Pyn’s first marketing hire, leading initiatives in persona development, positioning, messaging, and brand identity creation and execution. Drove growth by managing inbound/outbound sales support, website optimization, martech stack, analytics, and budget. Directed full-funnel content marketing efforts, including case studies, SEO-optimized articles on employee onboarding and journey mapping, and an open-source employee communications library.[Key achievements]Secured a Top 3 ranking for "employee journey mapping," driving converting traffic to a free tool.Launched a highly engaged lifecycle email program supporting the tool’s launch.Delivered impactful strategic campaigns with limited budgets, maximizing ROI and brand visibility -
Director Of Content And BrandPyn Feb 2021 - Apr 2023Sydney, New South Wales, AuAs Pyn's first marketing hire, I'm building the foundation for a content-driven marketing engine along with developing our brand. In addition to full funnel content marketing, I oversee paid marketing and lifecycle/email marketing with the support of great agencies and consultants. -
Director Of Content And BrandTorch Apr 2020 - Feb 2021San Francisco, California, UsI created a cohesive content marketing strategy including new persona creation and full funnel content production. An important input to this process was a comprehensive content audit of Torch and Everwise (March 2020 merger). I managed a team of two full time employees and three freelancers overseeing social media, email marketing, webinar and paid virtual courses. I worked closely with Demand Gen to achieve growth targets and create nurture campaigns. [Key achievements] Increased organic website traffic by 100% in one year with SEO-focused content productionAchieved top 10 ranking for 9 relevant keywords and top 2 ranking for 5Published 73 articles, 9 ebooks, 8 webinars, 3 case studies, 1 original research studyProvided updated copy for redesigned website post-merger -
Senior Content Marketing ManagerTorch Dec 2019 - Apr 2020San Francisco, California, Us -
Senior Content Marketing ManagerCulture Amp Feb 2018 - Dec 2019Richmond, Victoria, AuI helped craft Culture Amp's content marketing strategy from ideation to production. This included managing the Culture Amp blog, overseeing and implementing SEO strategy, writing, editing, and distributing content. I also managed the creation, execution, and analysis of the weekly newsletter, The People Geekly, which reached an audience of over 35k.(Key Achievements) Increased blog traffic by 966% over 1.5 years using an SEO-focused content strategy Achieved top 3 ranking for 19 relevant keywords in less than three months Wrote 10+ case studies and built the foundation for future Customer Marketing -
Content Marketing ManagerCulture Amp Feb 2016 - Feb 2018Richmond, Victoria, AuI managed the Culture Amp blog, including writing, editing, and distributing content. I also managed the creation, execution, and analysis of our weekly newsletter, The People Geekly. I managed our case study process, publishing nearly 20 case studies in less than two years. I was responsible for managing the process for customer welcome boxes, overseeing employee swag, and managing relationships with our vendors and distributors. -
Contributing Writer (Freelance)Wild Earth Inc Jan 2018 - Feb 2018Berkeley, Ca, UsWild Earth is challenging the status quo of pet food with cultured protein that is good for your pets and the environment. As a contributing writer, I help support Wild Earth's preliminary content strategy. My work ranges from interview-based content to timely articles on pet-related news to SEO focused pieces. I also provide occasional editing support for web and other copy. -
Contributing WriterEecosphere Mar 2015 - Apr 2016I contributed exciting story-based articles on topics like public transportation, vegan eating, dry cleaning and other things that spark my interest (yes, dry cleaning can be interesting!). These stories were accompanied by action items for individuals to move toward a more earth-friendly lifestyle.
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Office ManagerBetts Recruiting Jan 2015 - Feb 2016San Francisco, Ca, UsManaged the day-to-day operations of life at Betts and I'm created a scalable model that served as the foundation of Betts' Operations and Procedures.• Onboarded and provided orientation for 40+ new employees • Organized staff events (lunch and learns, volunteering, book club)• Wrote blogs and edited internal and external content • Managed an internship program of four interns• Implemented composting to reduce waste• Created an inventory tracking system for 50+ laptops and software keys • Created a wellness program utilizing Fitbits • Assisted in the design and setup of three new offices -
Staff WriterOne Green Planet Sep 2013 - Mar 2014• Reported on original news stories related to animal rights with a unique and engaging voice• Over 150 articles published – specialized in animal testing and farm animal protection pieceshttp://www.onegreenplanet.org/author/alexis_croswell
Alexis Croswell Skills
Alexis Croswell Education Details
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Grand Valley State UniversityMarketing -
Macquarie University
Frequently Asked Questions about Alexis Croswell
What company does Alexis Croswell work for?
Alexis Croswell works for Self-Employed
What is Alexis Croswell's role at the current company?
Alexis Croswell's current role is Marketing Consultant.
What is Alexis Croswell's email address?
Alexis Croswell's email address is cr****@****ail.com
What is Alexis Croswell's direct phone number?
Alexis Croswell's direct phone number is +141531*****
What schools did Alexis Croswell attend?
Alexis Croswell attended Grand Valley State University, Macquarie University.
What are some of Alexis Croswell's interests?
Alexis Croswell has interest in Civil Rights And Social Action, Education, Environment, Human Rights, Animal Welfare, Arts And Culture.
What skills is Alexis Croswell known for?
Alexis Croswell has skills like Social Media, Event Planning, Public Speaking, Facebook, Press Releases, Community Outreach, Social Networking, Powerpoint, Blogging, Research, Editing, Newsletters.
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