Alexis Cutler Email & Phone Number

Holland, Mi, Us

Holland, Mi, Us

Grand Rapids, Michigan, United States

Proactive, day-to-day client partner responsible for successful, on-strategy project completion. Manage timelines, creative briefs, client communications, and internal processes.

Grand Rapids, Michigan, United States

- Effectively led over 80 publicity campaigns a year for adult and children’s books, which included crafting press releases, press kits, interview questions, pitches, and review lists, while utilizing Airtable, SmartSheet, and Cision- Managed the awards program by establishing the budget, determining which books to nominate for over 150 awards a year, and utilizing award winners to generate additional publicity- Actively fostered relationships with hundreds of media contacts at outlets such as Publishers Weekly, The New York Times, and The Washington Post by determining their interests in order to secure reviews, interviews, excerpt placements, op-eds, cover reveals, and other book exposure- Collaborated with authors, illustrators, and agents to leverage connections, coordinate interviews and launch teams, serve as a liaison to other internal functions, and develop relationships - Served on the acquisitions committee for children’s books to help determine which books Eerdmans will publish

Grand Rapids, Michigan, United States

Grand Rapids, Michigan, United States

Holland, Michigan, United States

- Designed logo, developed product packaging, and researched suppliers to transform an entrepreneurial idea into reality- Developed sales and marketing strategy resulting in the company’s first sale to a local retailer

Holland, Mi

- Redesigned the Lead Time Guide, a company-wide resource used daily, which resulted in increased efficiency and brand compliance- Created Customer Service Agent bio pages to foster relationships with Haworth dealers- Restructured department SharePoint using metadata which increased usability and document sharing- Analyzed information from dealer orders, SAP, and Remedyforce to direct order changes to proper department

Indianapolis, Indiana Area

- Created a fundraising plan by analyzing grant research, past fundraising methods, and event profit trends- Conceived, pitched, and developed a new event, Trivia for a Cause, to fundraising committee and led the committee through event logistics, marketing, sponsorship, and budgeting- Coordinated Concert for a Cause including serving as co-chair of the Silent Auction and communicating with the performer, Josh Kauffman, Season 6 winner of The Voice to negotiate performance rider

Indianapolis, Indiana Area

- Assisted in execution of successful fundraisers including a gala, fashion show, and Race for the Cure- Solicited and organized silent auction donations from local businesses- Developed standardized process to strategically recruit and place volunteers

Bachelor’S Degree, Business

Activities and Societies: Dance Marathon Executive Board, Student Ambassador, Young LifeGraduated December 2018, Summa Cum Laude, 3.97/4.0.

Education record