Alexis Edney, Mba Email & Phone Number

Washington, Dc, Us

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

Led marketing strategy and campaign processes that delivers on target insights, benefit, and brand equityPartnered with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categoriesManaged product life cycle including portfolio optimization, new product development, and commercialization strategy and implementationBuilt relationships and effectively work cross-functionally with internal teams and agency partners

Washington D.C. Metro Area

In this role I evaluated multicultural consumers, brand and beverage trends from analytical data and insights platforms in order to develop brand strategy for activation and engagement. I managed budgets for developing innovative brand partnerships and sponsorships by maintaining relationships with key influencers and agency partners.I analyzed SAP and DSS/Excel based reporting in order to grow and maintain gross profit margins based on pricing and sales trends.I also supervised a team by coaching, creating and tracking goals, and scheduling review meetings.

Baltimore, Maryland Area

As a Sales Representative I developed a customer acquisition strategy to increase revenue and distribution within my southern Maryland territory of 90+ customer accounts.I created social media marketing campaigns for restaurants in order to build their brand and increase beverage sales.I cultivated and maintained relationships with my customers in order to effectively grow sales and build brand visibility for supplier partners.I prepared and delivered sales presentations by balancing company goals and customer needs.

Washington D.C. Metro Area

As an ADS I organized and executed 65+ events and brand promotions to maximize brand engagement. I provided event marketing and product branding for 40+ restaurant and retail store owners.I also developed sales and brand strategies to exceed objectives for sales goals, events, product tastings and menu placements.

Greater Atlanta Area

With Brown-Forman, I assisted a team of 5 to plan and implement field marketing programs and events totaling up to 35,000+ attendees. I supported 30+ marketing initiatives such as music festivals, national sports sponsorships, and local events on Jack Daniel’s Tennessee Whiskey family of brands.I managed a program budget of $200,000 for an out of state bartender distillery trip by creating a travel itinerary and working with the local Nashville, TN team for the local events.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Psychology