Alexis Espejo Email & Phone Number

Fort Lauderdale, Florida, US

• Led digital marketing, public relations and social media teams in key strategies that have proven to exceed hotel revenue goals YOY while dominating top market position.
• Master in developing and executing annual marketing plans across multiple business units including on-property marketing, group sales, catering sales, spa, lobby bar, pool outlets and third-party restaurants.
• Manage Public Relations and Social Media agencies while spearheading communications strategies that include creative concept pitches, press FAMS, media interviews and hosting social media influencers visits.
• Optimize property website to maximize user experience by performing analytics, audits and updating keywords while creating engaging content including property photography, resort video and seasonal offers.
• Engage Revenue Management in analyzing market data and trends in order to develop counter strategies that positively impact digital bookings and revenue.
• Execute multi-level marketing campaigns including data-driven paid social media campaigns, special event ticket sales, guest email marketing campaigns and pay-per-click campaigns.

Stamford, CT, US

New York, US

• Responsible for setting the portfolio’s marketing vision and flawlessly executing annual plans that built brand loyalty, grew ratings and increased distribution.
• Executed national and local multi-platform tune-in campaigns that continually achieved year-over-year ratings growth and secured the highest 2nd quarter audience performance for Discovery en Español.
• Ensured optimal level performance across all off-air campaigns while supervising all facets including messaging, creative asset development, media planning and the generation of comprehensive marketing effectiveness.
• Implemented barter deals with DIRECTV, DISH, Comcast and Cox that consisted of cross channel inventory in exchange for customized on-air assets and promotions. Drove acquisitions and generated multi-million impressions.
• Contributed to the $12M ad sales revenue goal by leveraging off-air marketing efforts and creating integrated opportunities that increased client investments. Developed positioning and messaging for the annual Upfront.
• Built brand equity and loyalty through synchronized efforts with Programming, Communications, On-Air Productions and Digital, ensuring consistent brand positioning and messaging throughout all consumer touch points.

New York City, NY, US

• Successfully launched the mun2 Television network and created a viewing alternative for a then untapped bilingual market. Secured a significant share of Hispanic media dollars early on by strategically positioning the.
• Part of the integral team that launched the network from inception to execution, developing the brand’s positioning and effectively communicating its offering across on and off-air assets targeted to consumers.
• Increased brand awareness and viewership by executing multifaceted marketing campaigns that included traditional media and on and off-air network promotions. Solidified partnerships with various media entities and.
• Launched an innovative marketing program designed to increase brand awareness and build brand loyalty on a grass roots level. Managed program and a national team of over 50 interns, hired as brand ambassadors who.
• Established an advisory board of industry professionals that helped define the program’s curriculum- based infrastructure, focusing on principal areas including Marketing, Public Relations, Production and Research.
• Leveraged the marketing program to administer and collect over 5,000 local market surveys. The information gathered was included in bi-annual research reports, distributed internally to help broaden the knowledge of.

New York, NY, US

• Extensive media and program sponsorship planning, which included proposal generation for MTV and Nickelodeon Latin America blue-chip advertisers.
• Collaborated with Production and Programming on the development of client tailored sponsorships which included on-air and off-air extensions.
• Traveled extensively throughout Latin America to ensure the successful implementation of integrated client opportunities within original productions.
• Developed and coordinated all programming, demographic research, distribution and collateral sales materials for account managers.
• Responsible for overseeing the creative direction and production of Ad Sales materials for client meetings, product pitches and trade events.
• Drafted concepts and created supplemental materials for launches, quarterly internal department brainstorming sessions and off-site meetings.