Alexis Espejo Email & Phone Number

Fort Lauderdale, Florida, Us

•Led digital marketing, public relations and social media teams in key strategies that have proven to exceed hotel revenue goals YOY while dominating top market position.•Master in developing and executing annual marketing plans across multiple business units including on-property marketing, group sales, catering sales, spa, lobby bar, pool outlets and third-party restaurants.•Manage Public Relations and Social Media agencies while spearheading communications strategies that include creative concept pitches, press FAMS, media interviews and hosting social media influencers visits.•Optimize property website to maximize user experience by performing analytics, audits and updating keywords while creating engaging content including property photography, resort video and seasonal offers.•Engage Revenue Management in analyzing market data and trends in order to develop counter strategies that positively impact digital bookings and revenue.•Execute multi-level marketing campaigns including data-driven paid social media campaigns, special event ticket sales, guest email marketing campaigns and pay-per-click campaigns.•Expert in leading creative brainstorming sessions and inspiring a team's analytical thinking, while engaging in SWOT analysis and assigning clear goals.•Solidify key community partnerships that drive ancillary revenue opportunities while positioning the property in the marketplace and raise the hotel’s visibility.•Foster a positive corporate culture through the deployment of concise internal communications messages that highlight exemplary team members, tout their successes and provides information about new business initiatives.•Report on campaign metrics and preparation of recap reports on KPIs and ROI.•Arm associates across different departments with marketing essentials including guest-facing collateral, digital tools, videos, email campaigns, media talking points and direction on ownership presentations.

Stamford, Ct, Us

New York, Us

Responsible for setting the portfolio’s marketing vision and flawlessly executing annual plans that built brand loyalty, grew ratings and increased distribution. • Executed national and local multi-platform tune-in campaigns that continually achieved year-over-year ratings growth and secured the highest 2nd quarter audience performance for Discovery en Español.• Ensured optimal level performance across all off-air campaigns while supervising all facets including messaging, creative asset development, media planning and the generation of comprehensive marketing effectiveness reports. • Implemented barter deals with DIRECTV, DISH, Comcast and Cox that consisted of cross channel inventory in exchange for customized on-air assets and promotions. Drove acquisitions and generated multi-million impressions through launch support efforts that included a 6-city national grass roots tour. • Contributed to the $12M ad sales revenue goal by leveraging off-air marketing efforts and creating integrated opportunities that increased client investments. Developed positioning and messaging for the annual Upfront event and collaborated with Ad Sales Marketing on the creation of sales materials, trade ads and networks pitches. • Built brand equity and loyalty through synchronized efforts with Programming, Communications, On-Air Productions and Digital, ensuring consistent brand positioning and messaging throughout all consumer touch points. • Accountable for multi-million dollar budgets that included the portfolio’s consumer marketing and media planning budgets. Responsible for annual budget planning, monthly accruals, reporting on quarterly trending and working with Content Budget Managers on monthly reforecast.

New York City, Ny, Us

Successfully launched the mun2 Television network and created a viewing alternative for a then untapped bilingual market. Secured a significant share of Hispanic media dollars early on by strategically positioning the network and its viable audience to the ad sales community. • Part of the integral team that launched the network from inception to execution, developing the brand’s positioning and effectively communicating its offering across on and off-air assets targeted to consumers, affiliates, ad sales clients and the trade. • Increased brand awareness and viewership by executing multifaceted marketing campaigns that included traditional media and on and off-air network promotions. Solidified partnerships with various media entities and leveraged on-air inventory to cross promote co-op initiatives. • Launched an innovative marketing program designed to increase brand awareness and build brand loyalty on a grass roots level. Managed program and a national team of over 50 interns, hired as brand ambassadors who executed assignments structured to promote the network. • Established an advisory board of industry professionals that helped define the program’s curriculum- based infrastructure, focusing on principal areas including Marketing, Public Relations, Production and Research. • Leveraged the marketing program to administer and collect over 5,000 local market surveys. The information gathered was included in bi-annual research reports, distributed internally to help broaden the knowledge of the network’s target demographic.

New York, Ny, Us

•Extensive media and program sponsorship planning, which included proposal generation for MTV and Nickelodeon Latin America blue-chip advertisers.•Collaborated with Production and Programming on the development of client tailored sponsorships which included on-air and off-air extensions.•Traveled extensively throughout Latin America to ensure the successful implementation of integrated client opportunities within original productions.•Developed and coordinated all programming, demographic research, distribution and collateral sales materials for account managers.•Responsible for overseeing the creative direction and production of Ad Sales materials for client meetings, product pitches and trade events.•Drafted concepts and created supplemental materials for launches, quarterly internal department brainstorming sessions and off-site meetings.