Alexis Gallardo Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois, United States

- Spearheaded the creation and development of design concepts for the Posted app and Antheia Gardens app, effectively managed design direction, and executed a cohesive overall visual language to drive project success.- Designed and developed the Freeman House website leading to a 53% increase in website traffic.- Create, test and iterate the app.

Chicago, Illinois, United States

• Revitalized the Freeman House Chai website through strategic design and development, with a primary emphasis on optimization and SEO, resulting in a 53% increase in website traffic.
• Strategize, design, and create content for Instagram driving a 40% surge in profile visits and a 60% increase in engagement
• Develop and spearhead events that drive heightened brand awareness and substantial sales growth

Chicago, Illinois, United States

- Led cross-functional teams of 10+ members, including, copywriters, designers, developers, researchers and strategists to deliver Harley Davidson landing page design projects within scope, budget, and schedule.- Collaborated in conducting usability research and testing on interactive designs, collecting invaluable user feedback to iteratively refine.

- Streamlined project workflows for 7+ PepsiCo brands by overseeing tasks based on strategic objectives, stakeholder expectations, resource allocation, and risk management.- Timeline development/tracking/maintenance in close collaboration with internal team members- Identified and secured needed resources to ensure successful completion of projects

• Client point of contact as the Campaign Manager for the Banana Republic Factory US and Canada business unit of Gap Inc. to manage, execute, and monitor monthly marketing campaigns targeting ~6M subscribers per campaign.
• Utilize the Salesforce Marketing Cloud (SFMC) platform for email marketing of batched retail (promotional and merchandising) communications, and ad-hoc customer satisfaction campaigns.
• Responsible to own and manage SLA timelines, email development, quality assurance, and segmentation; partnering in driving customer acquisition and revenue growth for all teams.
• Bring email campaigns through life-cycle with cross-functional teams; such as third-party vendors, brand marketing, production project management, data and developer teams.
• Personalized, dynamic content through scripting and data segmentation for audience-targeted deployments of promotional and ad-hoc campaigns.
• Monitor and improve accuracy and efficiency rates per campaign, to meet internal and client KPI's.

Greater New York City Area

- Create compelling content via social media in an effort to boost sales andgain potential customers. - Promote the brand in a positive manner.- Art direction of product photography.

209 Westport Road, Kansas City MO

- Purchase merchandise for the store as well as ensuring the company hits sales goals.- Interpret current style trends to support the market and brand vision.- Train and supervise staff.- Create visual displays of product.

Kansas City, Missouri Area

- Develop print campaigns for the PKD Foundation and Water Equity- Manage social media accounts - Write posts for the Will & Grail blog- SEO implementation for First Federal Bank- Create promotional materials- Perform Market Research

- Media research targeting specific audiences.- Collaborated on pitch angles.- Conducted backgrounder research on potential clients.

Kansas City, Missouri Area

- Oversee the exhibition space.- Host events.

Coordinated and helped with planning exhibitions and events, maintained exhibition space.