WARC (World Advertising Research Center) is the global authority on marketing effectiveness. Our advisory team works with brands to solve their toughest marketing challenges through evidence-based consulting solutions.As the lead consultant for North America, Alexis acts as an advisor providing cutting-edge insights to marketing teams to help them increase their impact.-Provides training, workshops, and keynote presentations to brands such as Coca-Cola, Kellogg's, Mondelez, and more-Develops forward-thinking thought leadership with industry innovators like Spotify, Amazon, LinkedIn, and more

Spearheaded the marketing department for a 'minicorn' tech startup in the tech/energy sector, establishing the company’s brand and planning and executing GTM strategy. Honors:▸Tampa Bay Inno’s 2021 Fire Honoree▸Startus Insights Top 5 Data-Driven Innovation Companies

Served clients in optimizing their brand's marketing efforts. ▸ Conducted brand performance audits and turns those insights into actionable marketing strategy.▸ Supplementary services include copywriting, graphic + web design, SEO, photography, and more.▸ Served contracts for a variety of clients

Head of marketing and brand development for a multi-million dollar global nonprofit responsible for the strategy and execution their marketing initiatives.▸ Led a team of 20 in a major rebranding initiative. Rebuilt the organization's brand identity from the ground up and implemented strategy for brand growth. ▸ Recruited and managed an external team of contracted web developers, graphic designers, copywriters, producers, videographers in producing ongoing multimedia marketing materials.▸ Coordinated development, launch, and marketing for a new product, which was profitable within 6 months.▸ Managed $250K budget for production and marketing of live events in 80 cities, resulting in over $2M in ticket sales.▸ Wrote a syndicated national radio show aired on 150 radio stations nationwide.▸ Supported acquisition and retention of high-value donor relations through presentations, relationship building, and specialized campaigns.

▸ Implemented strategy for all communication projects including web, social media, and public relations channels. Conceptualized and created ads, newsletters, web, and social media content for a following of over 100k.

Held my own amongst the Mad Men of Detroit working on campaigns for international brands including McDonald's, Smithfield, Ram, Peapod, Sferra▸ Honors: Won an in-house design concept competition and and led a team in producing my design (an anamorphic typography installation) for the Detroit Design Festival.

Assisted the Editor in Chief in setting the strategy for the brand of the national quarterly magazine.▸ Ideated and ran marketing campaigns▸ Initiated and managed brand partnerships

▸ Wrote and distributed press releases, posted calls for submissions, and interfaced with MFA programs.▸ Created a database for industry and press contacts and optimized the public relations procedures.▸ Managed social media channels and produced content for the website and social media, grew the magazine's online community.