Alexis Hain Email & Phone Number

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

Chicago, Illinois, US

• Established brand identity, crafted brand guidelines and overall marketing strategy, while trademarking the company tagline “adopt. build. enable.”
• Managed all aspects of the marketing budget, including planning, forecasting, and reporting accruals
• Owned content strategy for all marketing efforts by building a diverse portfolio of content deliverables including case studies, video, thought leadership, and compelling insights leveraged across multi-channel.
• Managed internal workflow of interactive, traditional and non-traditional media and creative content, while being responsible for the coordination of cross channel media integration
• Planned and produced quarterly client summits with ongoing content and communication strategy to grow key accounts

Chicago, IL, US

• Managed the acquisition of the company’s largest competitor (AccentHealth) onto the Outcome Health platform, producing a seamless integration with minimal disruption to the client base
• Executed company rebrand from ContextMedia to Outcome Health while managing the internal and external stakeholders, including management of the agency responsible for the strategic direction of the rebrand
• Orchestrated the initiative of developing video content of client testimonials, coordinating the procurement of clients, scouting event space, and crafting an impactful narrative, resulting in 15 videos over the span.
• Implemented and maintained operational project management software systems while collaborating with company executives to establish processes and protocols, leading to the launch of Zendesk, ExhibitForce, and Basecamp
• Strategized and executed the go-to market strategy for two of four products (digital wallboard and patient Wi-Fi) in the Outcome Health suite of products
• Handled the cost negotiation and management of vendors, optimizing spend through coordination and bundling

Chicago, IL, US

• Strategized and executed the deployment of 40 direct mail campaigns over the course of six quarters, resulting in over 1,700 inbound leads with a total conversion rate from lead to sale of 80%
• Managed the attendance, planning, assembling, and post-conference opportunities for over 100 national conferences
• Governed the pipeline of inbound day-to-day marketing requests from internal stakeholders
• Wrote copy for all product collateral, sales presentations, and integrated campaigns
• Led the expansion of a marketing team of one person to 12 individual contributors in less than two years
• Supervised the team’s marketing coordinator, which included assigning daily tasks, guiding professional growth, compensation, and performance reviews

Lincoln, NE, US

• Managed project work flow, assigned tasks to associates, and updated managers, partners, and clients
• Traveled 90 days a year to 26 states to manage bulk distribution, establish new distribution points, and increase client awareness of in-house publications by developing new marketing strategies throughout the United.
• Coordinated the monthly travel of over 50 employees from the corporate and five international offices, determining the priorities of each trip, including mileage, number of locations, and flight schedules
• Created and bid out project plans to negotiate contracts with external print, embroidery, and apparel vendors
• Supervised 15 interns and their responsibilities, including travel assignments and onsite projects