The Human Collective is an organization that unites critical stakeholders around a mission to make fraud, theft & abuse unprofitable in digital advertising.

-Define & execute go to market strategy through market analysis, product positioning, and competitive intelligence.-Drive strategic adoption of the demand side platform through the development of future-proof measurement solutions.-Lead strategic product partnership conversations with top advertisers including P&G, American Express, & Volkswagen.-Drive feature alignment across product teams within Amazon’s ad tech stack to develop cross product solutions for addressability.

-Design & execute go to market plan for products and partner launches.-Led marketing communications plan and development, including industry whitepapers & email marketing.-Enabled Strategic Sales Conversations with Agencies and Advertisers through product & solutions marketing.-Drive consensus on T-Mobile advertising policies through the development of internal strategy communications.

-Project manage a new market positioning for Facebook’s Advertising Platform as Software as a Service.-Enable sales through coaching and training on Facebook’s advertising interfaces.-Drive sales feedback, prioritization & go-to-market for Ads Manager, Business Manager and FB Marketing APIs-Developed a “one-Facebook” marketing & communications plan for commercializing advertising product acrosspartnerships, business product marketing, global business marketing, sales, and PR.

Commercialize Brand Measurement & Safety across the Doubleclick Platform. Define & execute Doubleclick mobile go to market.

-Drove platform adoption for top Auto advertiser in 2015 & 161% impression growth year over year in DRM impressions in by leading programmatic and mobile strategies, resulting in the adoption of DBM and and HTML5/Google Web Designer.-Focusing on the highest Doubleclick Bid Manager (DBM) revenue opportunity within the top rich media spenders, Secured an additional $27MM revenue lift for top auto advertiser (+25%), while reducing Rich Media + DBM launch time by 75% (from 20 days to 5 days).-Launched and commercialized ‘Rich Media + DBM Playbook’ with Sales and services to scale the full stack solution globally, resulting in 277% growth in DRM+DBM Revenue; injecting new revenue into programmatic.

Acquired by Google +

Led client service escalations as part of the sales organization.

Equity Research Analyst for Israel A. Englander, a subsidiary of Millennium Partners.