As a strategic marketing advisor, I partner with leadership teams in B2B service businesses to craft data-driven plans that accelerate growth by enhancing brand positioning, decreasing acquisition costs, and increasing revenue and profit.My experience includes:★ Marketing Strategy: Led the development of comprehensive omni-channel marketing strategies for 20+ B2B service brands aligned to overarching business goals.★ Brand Positioning: Defined differentiated brand… Show more As a strategic marketing advisor, I partner with leadership teams in B2B service businesses to craft data-driven plans that accelerate growth by enhancing brand positioning, decreasing acquisition costs, and increasing revenue and profit.My experience includes:★ Marketing Strategy: Led the development of comprehensive omni-channel marketing strategies for 20+ B2B service brands aligned to overarching business goals.★ Brand Positioning: Defined differentiated brand positioning and messaging, grounded in data-driven insights into target personas, competitive landscapes, and emerging trends.★ Thought Leadership: Designed signature frameworks and methodologies, and then distributed this IP through content and PR to help establish brands as industry authorities and category leaders.★ Demand Generation: Executed integrated content, event, and partnership strategies that tripled lead generation.★ Digital Marketing: Managed full spectrum of digital marketing encompassing SEO, SEM, social media, and nurture campaigns.★ Team Leadership: Built and mentored high-performing marketing teams, fostering a culture of innovation and excellence.★ Analytics: Established KPIs and leveraged data to optimize resource allocation for maximum ROI. Show less

WiFi Tribe, the world's largest membership community of remote professionals, is on a mission to revitalise the tourism industry through collaborative initiatives with tourism boards, agencies and organizations who want to attract both long-term Digital Nomads, and the new wave of remote workers. My role is to provide strategic consultation to develop marketing programs that will drive long-term, sustainable growth within this fast-growing sector.

WHAT WE DO: We help experienced coaches & consultants transition out of 1-1 work by building and launching profitable digital course programs that deliver expertise at scale.HOW WE DO IT: We use a proprietary six-step process called the Power Positioning Launch that consistently generates at least 5X return at launch.STEP #1:Identify an expensive problem that you can help a specific market solve with your expertiseSTEP #2: Set a premium price that allows plenty of margin… Show more WHAT WE DO: We help experienced coaches & consultants transition out of 1-1 work by building and launching profitable digital course programs that deliver expertise at scale.HOW WE DO IT: We use a proprietary six-step process called the Power Positioning Launch that consistently generates at least 5X return at launch.STEP #1:Identify an expensive problem that you can help a specific market solve with your expertiseSTEP #2: Set a premium price that allows plenty of margin for marketing (min $2k)STEP #3: Present you across all online channels as an expert authority for your nicheSTEP #4: Build a sales funnel that engages, nurtures and converts prospectsSTEP #6: Create a self-liquidating offer to start generating revenue, and build an audience of high-net-worth buyersSTEP #6: Leverage your personal brand to scale through paid channelsWHY IT WORKS: Most coaches don’t have an existing audience list they can market to, making a first-time launch expensive and complex. Our process starts with identifying a profitable market for your course. And then focuses on building an audience of engaged prospects who are ready to invest in a solution. By creating a high-ticket offer we’re able to invest more in rapid growth, and by positioning you as an expert, we’re able to attract prospects who can afford to buy. WHAT OTHERS SAY:🗣 "The team at Koko are an extraordinary force of nature. They stepped in at a time when I’d all but given up, and within 3 months had created an authoritative online brand, gained the kind of exposure it would normally take years to get, and launched my first digital product so successfully that I quadrupled the investment I’d made in their services and other marketing costs. These guys are no joke!" - Sue Causton | Money Management CoachREADY TO TALK?If you're ready to see similar results, book your free consultation here - https://calendly.com/kokoagency/30min Show less

Copywriter (blogs, social media, whitepapers, guides etc) for business ranging from the health & beauty sector to the urban fashion scene, and almost everything in between. I deliver strategically created and curated content, tactical, reactive and proactive social media campaigns, SEO analysis and campaign reporting, competitor analysis and identification of category trends, content and strategy optimisation, conversation involvement, community growth, brand listening, and partnership… Show more Copywriter (blogs, social media, whitepapers, guides etc) for business ranging from the health & beauty sector to the urban fashion scene, and almost everything in between. I deliver strategically created and curated content, tactical, reactive and proactive social media campaigns, SEO analysis and campaign reporting, competitor analysis and identification of category trends, content and strategy optimisation, conversation involvement, community growth, brand listening, and partnership development. I also create and deliver paid social media campaigns, the best of which resulted in 1024% ROI, and 875% community growth for the client in question. Show less

Contiki is the world's no.1 youth travel company specialising in worldwide tours for 18-35's. It is a fast-paced, global operation that sells predominantly online. The purpose of the Content & Digital Marketing Manager’s role is to engage and motivate Millenials whilst they are in the digital sphere. This involves the management of Contiki's Social Media & Content strategy and its execution across owned, earned and paid media assets. Key responsibilities include:• Development &… Show more Contiki is the world's no.1 youth travel company specialising in worldwide tours for 18-35's. It is a fast-paced, global operation that sells predominantly online. The purpose of the Content & Digital Marketing Manager’s role is to engage and motivate Millenials whilst they are in the digital sphere. This involves the management of Contiki's Social Media & Content strategy and its execution across owned, earned and paid media assets. Key responsibilities include:• Development & execution of Contiki's UK & EU content marketing strategy• Management of social media activity, growing Twitter following by 1080% and Fbook by 320% • CRM management of email, social, events and online channels • Development & implementation of engagement campaigns, both online & offline• Influencing internal take up of social, building the brand's social presence in all areas • Increasing consumer engagement across brand produced content and UGC• Designing landing pages to support campaigns, and ongoing conversion optimisation• Writing and uploading SEO friendly content to website using a custom CMS• Writing engaging, data informed copy for all channels• Produce briefs for creative, PR and digital display agencies, and manage performance• Lead generation & data acquisition• Face-to-face event management Show less

Working across a broad range of platforms, this CRM focused role had responsibility for strategic and tactical marketing campaign planning, creation and implementation for a membership based education company with 80 centres.Key responsibilities included:• CRM Management (email, social, search, digital display, phone & DM)• Partnerships (Rachel Riley, Andy Cope, National Literacy Trust, Cambridge Uni & Sainsburys)• PR (relationships with The Guardian, Telegraph &… Show more Working across a broad range of platforms, this CRM focused role had responsibility for strategic and tactical marketing campaign planning, creation and implementation for a membership based education company with 80 centres.Key responsibilities included:• CRM Management (email, social, search, digital display, phone & DM)• Partnerships (Rachel Riley, Andy Cope, National Literacy Trust, Cambridge Uni & Sainsburys)• PR (relationships with The Guardian, Telegraph & Metro)• B2B Relationship Management (schools relationship manager, pupil premium)• Brand development projects (promo video, app, national competitions)• Reporting (analysis, optimisation, reporting and presentation to senior board members)• Creative (design and produce collateral using Adobe CS)IT ExpertiseTableau, Salesforce, Mailchimp, Wordpress, Adobe CS, Gladstone CRM, Microsoft Office, Slide Rocket, Google Analytics, Hootsuite Show less

Overall responsibility for running an extra-curricular education business. This involved promotion, marketing and selling of an entirely new concept in education as well as managing a team of 16.• Creating, implementing and reporting on quarterly sales and marketing plans• CRM (customer meetings, email, phone, DM)• Recruitment & HR (advertising, admin, training and appraisals)• Finance management (budget, revenue reporting and analysis)• Relationship management… Show more Overall responsibility for running an extra-curricular education business. This involved promotion, marketing and selling of an entirely new concept in education as well as managing a team of 16.• Creating, implementing and reporting on quarterly sales and marketing plans• CRM (customer meetings, email, phone, DM)• Recruitment & HR (advertising, admin, training and appraisals)• Finance management (budget, revenue reporting and analysis)• Relationship management (schools, sales venues, community groups and local businesses)• Face-to-face sales Show less

Providing extra-curriculur tuition to children aged 5-14 of all abilities.

A niche consultancy providing recruitment solutions for key Supply Chain fields (procurement, planning and logistics) • Business Development (cold and warm calling)• Compiling and distributing mailshots• Arranging and holding client meetings• Creating and uploading web adverts• Candidate interviews• Providing CV and interview workshops