Acquisitions• Establish and cultivate relationships with other financial advisory firms – educate advisors on acquisition valuation standards, firm’s investment strategies and process of client transfer • Lead our transition team to transfer client assets from previous advisor to Cal Cap• Coordinate successful integration of newly acquired clients via effective outbound communication and timely initial meetings to educate client on transition and Cal Cap model of working with clientsResults: 14 full practice acquisitions and 2 partial practice acquisitions. Clients from practice acquisitions represent approximately $160 million in acquired assets.Business Development• Establish contact with prospective clients to discover their financial planning needs and current situation• Take the lead on initial meetings to begin crafting a financial planning strategy for prospective clients - compare their current financial situation to their goals, uncover potential issues or inconsistencies and share plan to solve issues• Onboard prospective client and create smooth transition to service team for ongoing service and planning needsAlliances• Create alliance relationships with CPA’s as potential referral source - become familiar with prospective client’s financial situation, discuss their needs and inform them of firm’s philosophy and servicesResults: 10 consistent CPA referral sources established since 2004. Clients from CPA referrals represent approximately $60 million in assets.Marketing• Design sales materials for current and prospective clients, alliances and potential acquisitions• Created and maintain firm web site• Oversee formation and distribution of client and prospect communicationsOperations• Consistently evolve automation and efficiencies of firm's systems and processes via customized MS Dynamics CRM, Tamarac Reporting and MS Forms• Work with Senior Partners to consistently evolve firm’s business plan and strategies for implementation

• Introduced affordable online coaching program to Ameriprise financial advisors, franchise consultants and home office team leaders and enroll interested parties• Worked with team to continually improve business strategy – focus of the business, value proposition to clients and options for business growth opportunities • Built and evolved foundational systems for start-up firm – content and presentation of monthly lessons, integrating CRM, targeted marketing strategies• Formulated focused direct mail and HTML email campaigns for multiple prospective client groups• Created educational content for paid clients and free registered users for bi-monthly email blasts• Led team effort to re-design website and modify website content to increase effectiveness of messaging and improve sales process• Researched, assessed and recommended technology for implementation

• Worked with owners of startup software firm to obtain first round of venture capital and appropriate client audience• Introduced firm and product to corporate executives from mid-sized to Fortune 500 firms via phone and written sales efforts• Assisted in product and brand development, packaging design and distribution of beta version· Researched and networked with potential venture capital sources· Managed office operations, including bill payment and maintaining database accuracy, supply inventory and vendor relationships