Alexis Harper Email & Phone Number

New York, Ny, Us

New York, New York, United States

- Fulfill roles such as user researcher, usability tester, interaction designer, information architect, content strategist and taxonomist for website redesign projects.- Support visual designers and developers with wire-framing, site mapping, functionality, accessibility and content flow on WordPress/Divi.- Manage website development projects, overseeing timelines, client relations, and leading internal/external meetings.- Develop copy decks and content outlines as a copywriter and content strategist for clients in the health, customer service and advocacy sectors.- Leverage AI strategies and tools to streamline user research and taxonomy.

New York, New York, United States

- Developed a taxonomy and information architecture (IA) for a website rebrand, manually refining 13,000+ terms to 35 for WordPress tagging.- Conducted 20+ usability interviews, including card sorting/reverse card sorting, and produced two reports on site navigation recommendations.- Collaborated on website redesigns, focusing on audience segmentation, personas, user testing, surveys, recruitment, IA and content audits. - Presented my IA strategies to the APCO creative team in a Studio Workshop.- Created 40+ wireframes and supported high-fidelity designs in Adobe XD for site deployment.- Contributed to a global rebrand, designing UX/UI elements, brand assets, case studies and managing 20+ APCO global marketing representatives worldwide.- Managed digital strategy and event rollouts for APCO’s 40th anniversary across the globe, while designing marketing materials with Adobe programs.

New York City Metropolitan Area

- Developed over 40+ design projects for the marketing team ranging from invitations, events, banners, slide decks, one-pagers, two-pagers, award designs and Employee Resource Group designs for internal and external purposes. - Assisted clients in the discovery phase of UX research by taking the lead on building out content audits and requirements documents, while also assisting with user experience interviews to create an overall findings document. - Developed an information architecture for a client for an effective and clear user experience across the entire website.- Collaborated with the UX/UI team on wire-framing and high-fidelity designs to meet the goals and needs of the client. - Led client-facing presentations walking through the process and progress of the website redesign.

New York City Metropolitan Area

- Led the award submission process for the Observer’s PR Power List 2023 and the Observer’s PR Rising Stars 2023, placing APCO Worldwide on both lists for the first time since 2019- Collaborated with APCO’s studio team to capture video opportunities with APCO's top leadership and photography for the New York United Nations General Assembly event- Earned over 30+ PR placements in high-end publications such as Forbes, Politico, The Hill, PRNews, PRovoke Media, O’Dwyer’s and Diplomatic Courier- Developed over 9 press releases and 10+ graphic designs for APCO’s Stay Ahead blog, social media platforms and APCO’s Strategic Partnerships and Global Engagement team- Promoted APCO's leaders, expertise, business priorities, corporate story and marketplace offers while driving employee engagement and providing a voice to APCO's 900+ employees around the world- Supported speaking engagements for APCO's executives and coordinating APCO events such as press briefings, client roundtables, sponsorships, internal management meetings and global retreats

Chapel Hill, Nc

- Amplify viewer engagement by launching 75+ graphic designs for social media platforms, 25 announcements and 5 flyers- Maintain Camp Kesemʼs brand through the advertising, marketing and public relations components of the UNC-Chapel Hill chapter- Generate profits by collaborating with companies to implement 10 merchandise designs for the chapter- Improved donor interest by crafting the annual Make the Magic fundraiserʼs save the date and invitations- Fundraise at least $500 each year to send a child impacted by a parentsʼ cancer to a week-long overnight camp for free- Volunteer as a camp counselor for the week-long summer camp

Chapel Hill, North Carolina, United States

- Redesigned the UNC Media Hub branding by creating a new logo, Instagram format and color scheme- Marketed student-produced content at the local, state and national level with a total of 26 published pieces by outlets such as the News & Observer, News & Record, La Noticia, the Herald Sun and the Charlotte Observer- Collaborated in pitching content by sending over 340 emails to news outlets -Published social media content on 4 platforms including Twitter, LinkedIn, Instagram and Facebook along with the Media Hub website

Raleigh, North Carolina, United States

- Designed and organized client-ready PowerPoint presentations for senior-level colleagues- Conducted daily monitoring and research reports on four client accounts covering sectors in ESG, jewelry, health care and energy - Developed stakeholder media lists of organizations and key players for clients - Created social media scanning reports on Twitter, Facebook and LinkedIn for two client accounts three times a week

Washington, District Of Columbia, United States

- Developed wireframes for the APCO Forum blog webpage to strengthen user experience suggesting a blog search bar, the organization of categories and sectors and blog highlights. - Designed the 2021 June, July and August Stay Ahead banners for company-wide distribution and APCO's website - Researched submission data and requirements for 2 company-based awards- Assisted the marketing team with various daily tasks, the UN Global Compact Report, a competitive analysis report and newsletter delivery

Wake Forest, North Carolina, United States

-Developed a "Marketing Report Guide" to demonstrate the proper strategies to enhance viewer engagement on Instagram -Coordinated a Canva orientation to assist in simplified graphic creation for social media content- Remodeled the Instagram Highlight icons to further the consistency, attractiveness and effectiveness of the Cornerstone Group Instagram content - Directed several meetings discussing long-term and short-term company goals to build the Cornerstone Group's social media presence

Wake Forest, North Carolina

- Filmed, edited and interviewed 9 Chamber business owners and accelerated viewership of the Open for Business Facebook series- Orchestrated interview questions and angle suggestions to strengthen story delivery with the Membership Development Director- Improved community engagement by collaborating with president Ann Welton on the structure of 11 video releases

Chapel Hill, Nc

- Boosted accessibility and attractiveness by providing suggestions to revamp Antawn Jamison’s and Brendan Haywood’s website designs- Expanded participation in North Carolina by designing a flyer for Antawn Jamisonʼs annual summer basketball camp- Ensured the comfort of staff members and 125 campers by integrating an efficient flow of operations during the entire basketball camp- Introduced 7 successful non-profit car donation programs to implement ideas for Brendan Haywoodʼs charity