Marketing Lead
Created and managed an annual content calendar, with daily postings, that resulted in a cohesive brand presence across 7 social media channels. As the primary point of contact for multiple vendors, including podcast editors, video editors, podcast coordinators, website builders, brand consultants, webinar guests, podcast guests, and photographers, I ensured seamless coordination and communication to achieve project objectives effectively and efficiently. By fostering strong vendor… Show more Created and managed an annual content calendar, with daily postings, that resulted in a cohesive brand presence across 7 social media channels. As the primary point of contact for multiple vendors, including podcast editors, video editors, podcast coordinators, website builders, brand consultants, webinar guests, podcast guests, and photographers, I ensured seamless coordination and communication to achieve project objectives effectively and efficiently. By fostering strong vendor relationships, I facilitated the successful execution of various marketing initiatives. Orchestrated marketing and sales campaigns that contributed to a 210% increase in annual company revenue. Oversaw campaign execution and optimization, driving significant revenue growth and market expansion.Managed $150,000 department budget, consistently delivering budget surpluses for new campaigns.Conducted financial analysis to track ROI (return on investment) and financial performance, informing decision-making processes for optimized marketing investments and resource allocation.Directed company-wide training sessions for brand and sales education, developing and delivering comprehensive training materials to enhance team knowledge and performance. Show less