Alexis Black Email & Phone Number

Atlanta, Georgia, United States

Atlanta Metropolitan Area

• Managed one of the company’s top account, driving increases in both product portfolio and revenue in one CY
• Responsible for management of 100+ new and active SKU’s across several countries; averaging 20+ product launches per year consisting of full marketing suites, ASTM testing, factory compliance/audits, and supply chain.
• Established companywide business development process focused on cross-functional collaboration with Sales, Marketing, Design, and Product Management teams. New process drove a 9% increase in product portfolio in one CY
• Assisted in global vendor management activities comprising of program & product management, pricing negotiation, social audits, compliance, and demand planning

Atlanta Metropolitan Area

• Directed all marketing initiatives for 30 manufacturing plants and 20 distribution centers across 2 countries, supporting 4 brands and 120 sales reps; Contributed to a $50M revenue improvement over 18 months
• Oversaw digital footprint of 4 websites, social media platforms, email marketing and digital advertising
• Managed Graphic Designers and creative direction for new products positioning and releases, email marketing, sales enablement tools and print / digital campaigns
• Instituted and managed monthly training program for Sales and Customer Service
• Successfully identified and driven vendor consolidation projects creating efficiencies and reducing costs

Atlanta Metropolitan Area

• Instituted corporate newsletter distributed to 1200+ employees
• Launched and managed social media platforms driving a 114% increase in audience for CY2 with a 5% engagement rate/impression
• Managed all marketing vendors including agencies, printers, photographers, sample manufacturers, promotional items and fulfillment houses
• Established portal for companywide sample program creating a single interface for sample orders and online shipment tracking for employees and customers
• Conducted in-person and webinar trainings for Sales and Customer Service focused on marketing best practices and internal digital platforms