Alexis Mau Email & Phone Number

Paris, Fr

Région De Paris, France

Augmented intelligence for Retail

Région De Paris, France

Business development- Commercial role (cold calling, identification of new projects, beauty contests...)- Identification of several partnerships to enlarge emnos offerStrategic projects- Robotization of key marketing lever for a retailerInternal and external role - Direct management of a 14-people team and up to 20 people during projects- Responsible of a P&L- Knowledge sharing within the group

Paris

Strategic projects- Launch of several partnerships with European retailers- Launch of new in-house big data tools for a French retailer on category management- Definition of assortment process for click & collect stores at a French retailerMarketing and CRM projects- Launch of new digital CRM program for 2 retailers - Monetization of CRM activities to suppliers of different retailersInternal and external role- Commercial role (cold calling, identification of new projects, beauty contests...)- Direct management of a 12 people team- Responsible of a P&L

Paris

1. In charge of Carrefour group and France accountStrategic projects-Promotion plan analysis for hypermarkets and elaboration of the investment strategy plan for 2015-Elaboration of a new assortment process for non food and food categories-Negotiation tools to support category managers with suppliersMarketing and CRM projects-Launch of new dispositive for targeted promotionsCategory management projects-Regular diagnosis reporting for top management-Support on mix marketing optimization2. Internal and external roleManagement-Management of a 5-people team-Responsible of a P&L-Commercial role (cold calling, identification of new projects, beauty contests...)-Knowledge sharing within the group and expert on promotion projectsExternal communication-Conference holding ('Assises de la promotion')-White paper writing for Carrefour executives

Région De Paris , France

1.In charge of Carrefour group account-Building of a new assortment process for category managers of Carrefour France-Elaboration of the 2012 and 2013 strategy for Carrefour international private label-Assortment building for Carrefour Drive and ooshop.com-Repositioning of Carrefour supermarkets in France 2. In charge of Colgate Palmolive and P&G accounts-Answer to global marketing questions (strategy, assortment, promotion, performance, etc.)-Staff training to emnos tools-Commercialization

1. Loyalty program building for two leading companies in their industry for a launch at the end of the year-Core mechanism and loyalty program processes-Commercial plan-3 years P&L 2. In charge of non-food categories at Carrefour3. In charge of cosmetics, personal and home care at Carrefour-Answer to global marketing questions (strategy, assortment, promotion, performance, etc.)-Staff training to emnos tools4. In charge of the development of a new emnos in-house promotion tool - 2010-Methodological choices and concept-P&L

- Analysis and modeling of the link between consciousness and buying process in order to optimize the impact of advertising campaigns- Analysis of customer engagement with key items based on questionnaires sent to Tesco

Master Spécialisé, Marketing

Ingénieur, Statistiques

Specialized in quantitative marketing and CRM

Economical Degree, Economy

Passed during the ENSAI

Classes Preparatoires Aux Grandes Ecoles, Mathematics