Alexis Mcbride Email & Phone Number

New York, New York, US

Columbus, GA, US

Manager of the originations process for a credit decisioning platform at the on-boarding of new accounts for consumer and commercial. Collaborate with credit reporting agencies to help define product software initiatives for new features and optimizing of existing ones for my product roadmap. Coordinate with the product owner, developers and engineers in.

Atlanta, GA, US

• Analyzed tableau data and actual statistics to identify profitable revenue growth opportunities/insights
• Developed business cases with best practices of strategic recommendations for clients using ROI analysis
• Execute strategy for promoting and managing product and marketing information pertaining to assigned merchants
• Create and manage annual marketing plans and promotions to drive gift card sales (ie. social media, POP, web, and in-store displays displays)
• Provide tracking and analytical support for developing historical documentation and future spend allocation
• Quarterly business travel to discuss initiatives and sales resultso Launched 3 successful Q4 online promotions resulting in a 20% lift o Targeted Instore promotion led to an additional $20,000 in sales per forecasted

Atlanta, GA, US

• Manage the development, production, launch, pricing for specific products and product groups
• Analyze product sales data trends for ongoing performance of owned products including revenue, expense, performance and KPI
• Ensure the Product Management Team stays up-to-date on the latest industry, competitive and consumer needs information for each product category
• Collaborating with teams on go to market strategies of products and how they fit into market needs

Atlanta, GA, US

• B2B Prepaid Marketing
• Prepaid financial services gift card product setup
• Work with the activation and processing platforms teams, software developers and QA,
• Order and manage inventory for gift card activation data; digital data and delivery to appropriate teams
• Product launch support; collateral for card fulfillment programs; review updates and secure necessary legal and bank approvals
• Support Channel Managers and Launch Managers in their requests for product support

Atlanta, GA, US

• Oversee donor acquisition data analysis and track project results for direct mail donors using A/B testing
• Work with the creative team to ensure content and messaging of each mail is accurate and consistent
• Obtain client approvals for each phase, manage flow of artwork and review vendor proofs
• Accurately update all documents, departments, vendors and client throughout the project timeline
• Interpret and review client’s mail plan and source documents to write data processing specifications, personalization and mailshop instructions

Des Plaines, Illinois, US

• Review data, schedule, writing creative briefs and strategies while managing the creative process
• Selected for a temporary 2 month onsite assignment in Los Angeles to transition the creative services to the Chicago office
• Working with creative team to test functionality of links in emails for accuracy for on-time deployment
• Practiced effective creative brand awareness to help with consistencies of projects in print, digital and social media

Des Plaines, Illinois, US

• Met with buyers to discuss weekly program campaigns
• Created a successful process between production, creative and traffic for clear communication
• Managed status updates with clients to create a more effective scheduling (meeting key milestones)
• Working with creative team to test functionality of links in direct mail for accuracy for on-time deployment
• Communicate (written) delays caused by errors from incoming artwork to onsite Personnel

Des Plaines, Illinois, US

• Participated in brand strategy discussions to determine consumer-marketing initiatives, including online and offline media for client services
• Tackled a rebranding/redefining of in-store signage in effort to create a comprehensive and consistent brand experience by focusing on POS concepts for brand recognition
• Direct-mail, circulars, newspapers, magazine, signage

Des Plaines, Illinois, US

• Establish corporate brand and branding guidelines and insure all communications conform to guidelines for press releases – type, content, and timing
• Respond to all request concerning the development of concept and provide accurate info to the appropriate department
• Utilized interface that allows the Client to update marketing information such as; pricing, markets, creative aspects, POS and distribution for new business models resulting in approved specifications for all media

US

• Produce high-profile print advertisements that included coupons and trade show graphics
• Refine conceptual designs and ideas for packages and products
• Assorted photographs, diagrams, sketches, and charts to illustrate project materials

Mba, Marketing

Bachelors Of Arts, Visual Communication