Alexis Johnson Email & Phone Number

The Content Plug helps public figures, brands, and businesses of every size command a key presence online. We specialize in creating and implementing digital marketing and social media strategies/policies in order for businesses and brands to connect with their target market. TCP focuses on social media management, consulting, and workshops/classes. Learn more at thecontentplug.com.

Atlanta, Georgia, Us

Manages event operations, internal and external communications, media, communications, social media, attendee acquisition, as well as our media production and creative agencies.

Atlanta, Georgia, Us

One of a few advisors tasked with bringing the Black Sports Business Symposium to life. The disruptive event unites, cultivates, illuminates, and celebrates Black professionals and students in the sports business industry.

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

The HBCU Battle of the Brains competition brings teams of students from HBCUs around the country to Austin, Texas during SXSW to tour companies, network with executives, and complete a 24-hour research project which ends in seven schools pitching for $50,000 in scholarships. During my first year of involvement, I managed social media prior, during, and after the competition.

Austin, Texas, Us

Austin, Texas, Us

The HSI Battle of the Brains competition brings teams of students from HSIs (Hispanic-Serving Institutions) around the country to Austin, Texas during Hispanic Heritage Month to tour companies, network with executives, and complete a 24-hour research project which ends in seven schools pitching for over $100,000 in scholarships.

Chantilly, Va, Us

As a member of the marketing team, my role was to own the day-to-day management and execution of CORT's B2C and B2B social media strategy for our 120+ rental and retail showrooms across the United States. Served as the community manager for industry Facebook groups and approver of local content, as well as our first line of defense online by leading local SEO/presence and reputation (reviews) management from start to finish. Managed/coordinated with multiple reps/vendors (social media, influencer, PR, SEO, etc.), national influencer campaigns for our various audiences, and approved blog, social, and live event content. Was responsible for over 1.3 million organic social impressions and over 10 million influencer impressions in my first year.Attended company and industry meetings/conferences to manage social media and to train employees on best practices. Hosted internal social media training sessions for CORT employees, created social media policies and procedures for the entire company, and actively monitored trends in order to inform our local districts of the best ways to create and share social media content with our team. Worked with our Marketing Analysts to create unique campaigns to reach our numerous target personas across all platforms and our public relations team in order to properly own the CORT narrative. Was always looking for the next big opportunity to tell our story.

Austin, Texas, Us

The Andy Roddick Foundation Leadership Council is a community of young professionals dedicated to raising awareness, involvement and financial support for the Foundation. The Foundation supports youth in East Austin through afterschool, spring break, and summer programs.My role on the council was to create and curate content for ARF's Twitter, Facebook and Instagram accounts in order to keep current and future donors updated on news, events, and opportunities to contribute.In November 2016, I managed social media for the 11th Annual ARF Gala. I established the event hashtag which was used over 300 times and had over 10 million impressions on Twitter. After the Gala, I helped create a weeklong campaign leading up to #GivingTuesday 2016. In April 2017, I managed social media for their 400+ attendee Opportunity Matters luncheon. I've since managed social media for numerous other ARF events and campaigns.

Austin, Tx, Us

BLNDED is a media platform for the voices of diverse & underrepresented entrepreneurs. The organization covers diversity in tech news & events while also profiling underrepresented entrepreneurs including people of color, women, and veterans.

Austin, Texas, Us

Managed social media content and strategy for The Agency and dozens of client accounts. Engaged in conversations and served as the reputation manager for all clients. Maintained the master social media editorial calendar and posting schedule while managing The Agency's social media specialist.Created social media campaigns and calls-to-action for special events and day-to-day business that drove target buyers to client sites in order to generate in-person, web, email and phone leads to progress into a sale. Analyzed website and social media performance and made recommendations for changes on posting cadence, content style and more based on weekly reporting.Had an impact on digital team hires and established digital onboarding, strategy and auditing procedures within the first 30 days on the job. Worked in cross-functional teams to develop process flows for numerous vital agency tasks within the first 60 days on the job.Helped clients launch new social media accounts while also educating dealership owners and staff members on best practices for major social media platforms.

Berlin, Deutschland (Deu), De

In April 2016, RideScout and GlobeSherpa rebranded to become moovel North America as a part of moovel Group GmbH. moovel is a subsidiary of Daimler AG, the maker of Mercedes-Benz.As moovel NA's communications specialist, my previous social media specialist responsibilities remained the same, but with more of a B2B and B2G focus.My duties primarily involved serving as the lead voice and strategist of multiple company and C-Suite social media accounts (ie. @moovelUS) as a part of our global social and communications team. I assisted moovel NA's communications manager with our overall comms strategy, guidelines, external and internal messaging / newsletters, conference and event strategy, creation and management of brand-related press assets, fielding media requests, keeping up with industry trends / competitors and writing / editing the moovel NA blog. I supported moovel transit announcements and launches of our new transit app technology across the country. I worked directly with our product and design teams on in-app copy, beta tester recruitment / management and general app marketing.I managed social media and communications for moovel’s YouTube series, Transit Trends. The show highlighted hot transportation topics and featured interviews of industry professionals across the world.My role also involved serving as the content manager for moovel’s online urban mobility platform, Move Forward. My main responsibility included updating website HTML, managing our editorial calendar and editing / posting transportation content. I also worked with our PR agency to recruit influencers from around the world to develop content.

Berlin, Deutschland (Deu), De

In September 2014, RideScout became a part of moovel Group GmbH and relocated to Austin, Texas. moovel is a subsidiary of Daimler AG, the maker of Mercedes-Benz.Served as the online voice​ for thousands of followers of RideScout and GlobeSherpa, our sister company. Implemented the company's social media strategy, developed brand messaging and awareness, generated downloads and encouraged use of our mobile app.Used social media platforms, analytics and SEO practices to develop, distribute and curate unique verbal and video content for each platform with an emphasis on growth, wrote / edited blog posts, worked with graphic designers, created social media advertising budgets, coordinated events and consistently thought of the next "big idea"​ to become the "talk of the town" as a member of the brand team.Led the 2015 social content intern program, monitored effective benchmarks for measuring the impact of social media programs and analyzed, reviewed and reported on effectiveness and KPIs of campaigns in an effort to maximize results. Also managed the company website and monitored trends in social media tools, trends and applications.

Berlin, Deutschland (Deu), De

Previous social media intern duties as well as social media scheduling, content creation and blogging, management of Facebook Ads, Google AdWords and Twitter Ads and management of event efforts. Coordinated creative assets and production, supported city launch activities including researching potential marketing channels and partners under the VP of Marketing.

Berlin, Deutschland (Deu), De

As a social media intern, I implemented RideScout’s social media strategy, developed brand messaging and awareness, generated downloads of our app and encouraged use. Used social media platforms and SEO practices to develop unique content for our Facebook Page and three Twitter handles. Served as a RideScout advocate in social media spaces, engaging in dialogue and answering questions where appropriate. Built RideScout’s presence on Instagram and leveraged it as an effective tool to encourage brand engagement.Had a big hand in community outreach efforts including writing blog posts, coordinating giveaways, working with graphic designers, participating in events and more. On the analytics side, I monitored effective benchmarks for measuring the impact of social media programs, and analyzed, reviewed and reported on the effectiveness of campaigns in an effort to maximize results. I also monitored trends in social media tools and applications.

El Paso, Texas, Us

Successfully created the social strategy and editorial calendar to match a Q1 television commercial campaign for their BlackPeopleMeet.com account

New York, Ny, Us

Created engaging B2B content for six in-house magazine websites, created tweets and posts for client and agency social media accounts and assisted with research, writing HTML, improving SEO performance with SEO audits and website optimization. Also helped the company gain 500 Pinterest followers in a month with a 52.1% engagement rate, created the #3 content piece for Industry Edge in October 2013 and established and updated a successful Google+ business page using best engagement practices. In addition, I helped the company organically gain 1500 Pinterest followers from September 2013 to May 2014.

Researched media, interview and speaking opportunities and wrote articles, press releases and other communications materials. Also created media lists, pitched media, identified guest blogging and writing opportunities, assisted with increasing blog and YouTube viewership and other duties as needed.

As a member of the social media street team, I assisted the interactive marketing staff by communicating event updates, promotions and giveaways for Final Four® Weekend. I attended The Big Dance Concert Series hosted by Coca-Cola Zero as well as the Final Four® Dribble Fueled by POWERADE® and handed out gear, connected with fans and answered any questions they had.I also took photos and submitted tweets for the Final Four® Facebook and Twitter pages and was personally retweeted by @POWERADE and Atlanta's @Centennial_Park account. I also had items placed on the official Final Four® Facebook Page.

The Ivy Leaf Reporter is responsible for creating news releases and disseminating them to the media, establishing contacts and rapport with local media, attending executive board meetings, conducting an annual PR workshop for the chapter, creating the chapter newsletter, updating chapter social media pages, designing flyers for chapter events and chairing the public relations committee.The technology chair maintains Theta Pi’s website and addresses technology issues as they relate to chapter operations

Movement of Youth's mission "is to prepare our youth to lead and succeed in the 21st Century by enriching, engaging, and empowering them through mentoring and targeted programming."Along with being a mentor, the position entailed recruiting and managing the public relations teams from UNC-CH, Duke University, and North Carolina Central University. Duties also included overseeing development of all public relations materials, developing and implementing all public relations plans, planning and administering MOY’s PR budget, controlling all social media pages, photographing events, editing The Motivator newsletter and writing newsletter stories publicizing mentee academic achievementhttp://movementofyouth.org

"Our mission is to prepare our youth to lead and succeed in the 21st Century by enriching, engaging, and empowering them through mentoring and targeted programming."Mentor who managed the Movement of Youth social media pages, photographs events and writes newsletter stories publicizing mentee academic achievement

Members of the Black Student Movement embrace a culture distinct from the dominant culture found at UNC, voice concerns and grievances to University officials and offer outlets for expressing Black ideals and culture.Duties as president included serving as the official spokesperson of the Black Student Movement, maintaining relations with faculty, staff and administrators to promote the mobility and betterment of black students on campus at UNC, calling regular meetings of the executive board and the central committee, reporting the proceedings of the executive board and committee meetings to the general body, forming the BSM budget, securing funds for the BSM and more.Also established and updated BSM's Facebook, Twitter and Instagram profiles

Duties included recording and typing all minutes of the executive board and central committee meetings, coordinating and maintaining files of written records and daily management of social media pages and the master calendar. Also leaded event coordination with campus organizations

Made up of representatives from UNC's minority student organizations, the purpose of the board is to assist University Career Services with planning and marketing events that specifically serve the needs of the diverse student population at UNC. Reps helped set and implement the marketing strategy to increase student attendance of the fall 2011 and 2012 Diversity Career and Internship Fair which both had the most recorded attendance of any fair to date.Reps also helped establish the first ever Diverse Reverse Fair in spring 2012 where minority student organizations set up tables staffed by members and officers. The fair was created in order for organizations to make direct connections with employers who have a strong interest in diversity recruiting as well as provide programming and sponsorship

Broadcast 24 hours a day on channel 33 at UNC & channel 4 in Chapel Hill. We air programs produced entirely by students intended for an audience of students.Position required management of a large budget and daily management of the station Twitter and Facebook pages. As a member of the STV Board of Directors, the position required monthly reports to the Board. Also worked with other executive board members to create new innovative shows and programs in order to gain new viewers and keep current viewers entertainedhttp://uncstv.org

Worked as the Minority Student Caucus' public relations coordinator for the 33rd Annual Minority Health Conference on February 24, 2012. Currently preparing for the 34th Annual Conference on February 22, 2013Duties leading up to the conference included distributing press releases and public service announcements, managing social media pages and alerting undergraduate students who are disconnected from the UNC Gillings School of Global Public Health about the conference. On the day of the conference, duties included photographing speeches and sessions as well as updating Facebook and Twitter throughout the event.During the school year duties included updating social media sites on fundraisers and other general happenings of the Minority Student Caucus.The UNC Minority Health Conference is the largest and longest-running student led health conference in the nation

Us

While interning in the Governor's Press Office, numerous duties were assigned to ensure her initiatives and agenda were completed and properly expressed to the public.Time was spent writing news releases / media advisories, attending press conferences, recording and editing videos of the governor, preparing blog notices and news clips, researching and developing media lists as well as keeping constant contact with members of the media and ensuring the governor's documents were ready for public appearances.Other office duties such as making copies and answering phones were implemented. Intern time was also spent working in the offices of the N.C. Commission on Volunteerism and Community Service

Stamford, Connecticut, Us

First Call helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media campaigns, hospitality, corporate sparking, promotional sweepstakes and more.Celebrity acquisition intern duties included creating decks for potential celebrity sponsorships and publicized events, conducting research on new brand deals, writing for the First Call blog, completing case studies and contributing to a six week group marketing project competition which my team successfully wonhttp://octagonfirstcall.com

As a representative of UNC Student Government's main communication channel with the student body and greater University community, work with UNC administration, student body officers, the chairs and fellow members was incorporated to disseminate important information.Personal involvement included PR work with UNC Build a Block, UNC HeelMail and the Executive Branch of Student Government's Student Enrichment Fund through use of social media, focus groups and large scale events. Also wrote tweets for the official UNC Student Government Twitter pagehttp://studentorgs.unc.edu/studgov/

Carolina Conversations was an energetic talk show on UNC-CH Student Television which depicted organizations and individuals on campus in a positive light. The show gave students an opportunity to connect with others on campus. Carolina Conversations broadcasted on campus and locally in Chapel Hill and occasionally hosted a live studio audiencehtp://vimeo.com/carolinaconversations

Used Cision to create media lists, edited news releases, drafted tweets for clients, obtained rate cards, worked client off site events, compiled clip books, general research and client pitch researchhttp://capstrat.com

New York, Ny, Us

Under the leadership of the main student ambassadors, the team organized events promoting the BlackBerry® brand across campus and used provided BlackBerry® phones to update social media sites about product giveaways

Phoenix, Arizona, Us

As an intern in development, the position required working closely with staff to finalize details of the 2nd annual Walk For Wishes as well as beginning preparations for the 2012 Wish Ball. Also assisted in writing numerous grants and controlling how external events are handled such as events organized by outside groups to benefit the Foundation.As a public relations intern, the position assisted with the writing and distribution of wish stories and media alerts as related to upcoming wish trips, events, or chapter news. Also updated the chapter's website and Facebook pagehttp://eastncwish.wish.org/

Summer student tour guide who welcomed and assisted tour visitors. Also developed new programs and initiatives. Responsible for providing up-to-date information, directions, referrals, history and quality of experience. Interacted with a diverse mix of people-in age, from different parts of the world, with different backgrounds-from elementary school to elders. UNC Visitors' Center serves as the face of the campushttp://www.unc.edu/visitors/index.htm

B.A., Journalism And Mass Communication

High School Diploma