Alexis Messink Email & Phone Number

Palm Beach Gardens, FL, US

Austin, TX, US

Austin, TX, US

• Own the marketing planning and execution of a four value-stream business unit
• Manage an annual marketing budget of $1M, achieving a combined 342% YTD ROI (2024) in marketing-influenced pipeline for sales-driven value streams and e-Commerce value stream revenue
• Scale marketing initiatives to transform pipeline from flat growth to 174% pipeline growth in two years for sales-driven value streams and 215% revenue growth for eCommerce value stream
• Conceptualize, execute, and optimize integrated marketing campaigns through cross-functional collaboration with BU leaders, product management, global services, and/or external agencies
• Write and produce end-user facing, sales, and partner enablement content such as benefits ladders, campaign-in-a-boxes, pitch decks, blog posts, white papers, data sheets, and more
• Represent the business unit at events, in customer focus groups, and on analyst calls

Austin, TX, US

Austin, TX, US

• Responsible for deploying monthly studio newsletter and one-off studio pulse e-mails

• Produced and managed all social media content across Facebook and Instagram on behalf of the studio
• Created a cohesive brand look and feel for the studio's in-feed and story posts
• Assisted studio owner with planning and promoting studio and client initiatives such as charity drives, pop-up events, and seasonal raffles

Fort Lauderdale, Florida, US

• Manage the content, production, and scheduling of brand e-mail blasts, website posts, and social media posts on behalf of HMY Yacht Sales and HMY Charter Vacations
• Create listing presentations for brokers to distribute to potential sellers
• Assist with weekly anecdotal reporting
• Write blogs for use on the HMY website and social media
• Train brokers and broker assistants on social media and listing best practices for SEO
• Serve as support for special events and boat shows as assigned by Marketing Director

Port St Lucie, Florida, US

Port St Lucie, Florida, US

• Oversaw all marketing initiatives on behalf of the brokerage
• Recruited new agents to join the RE/MAX Masterpiece Family
• Provided social media and website consultations to individuals agents
• Managed weekly ad content
• Managed content, creative, and production of RE/MAX Masterpiece Realty's quarterly Gallery of Homes Magazine
• Sold advertising space to vendors in RE/MAX Masterpeice Realty's quarterly Gallery of Homes Magazine

Palm Beach Gardens, FL, US

• Manage all aspects of The Gardens Mall website, www.thegardensmall.com
• Deploy e-mail blasts via Campaign Monitor
• Manage The Gardens Mall Instagram page
• Maintain relationships with retailers including but not limited to: o Providing additional marketing support through visual merchandising or television opportunities o Providing support with website related inquiries o.
• Develop and execute signature events such as the Honda Classic Kick-Off Party and Inaugural Bridal Event including but not limited to: o Recruiting retailers and vendors to participate in each event o Identify outside.
• Manage The Gardens Mall's Summer Internship Program

Palm Beach Gardens, FL, US

• Create and manage content for all social media channels of PGA National Resort & Spa and its brands, including but not limited to:o The Spa at PGA National, Weddings at PGA National, PGA National Realty, The Member’s.
• Monitor Facebook Insights and Tweet Activity to improve overall engagement
• Assist with improving customer satisfaction by responding to guest complaints and special requests and forwarding them to the appropriate department for resolution.
• Conceptualized and delivered PGA National Resort & Spa's o First Facebook post to receive over 100 organic likeso First Facebook post to receive over 200 organic likeso At the time of the previously mentioned posts.
• Generate monthly Social Media reports to submit to Hotel Ownership and attend, present, and contribute to bi-annual Owner's Presentations
• Generate weekly Knowland Insights sales report for distribution to Sales and Catering Directors

Palm Beach Gardens, FL, US

• Update front end of mall website with event and employment listings
• Maintain relationships with retailers including but not limited to: o Creating website-related memos for distribution to retailers with CMS user guides o Providing support with website related inquiries o Follow-ups.
• Attend meetings for website development and event preparation
• Perform tasks assigned by corporate marketing director and assistant marketing director
• Proofread and send edits for newly launched websites at other Forbes Company properties
• Edit and update brands list (4,000+ brands) for mall website search functions

Palm Beach Gardens, FL, US

Bachelor'S Degree, English Language And Literature/Letters

Associate'S Degree, Psychology, Summa Cum Laude

High School Diploma