• Own social media content planning, calendar development, and social scheduling across social media channels: Facebook, Instagram, Twitter, YouTube, LinkedIn, and Threads.• Lead the development of social engagement initiatives, such as Twitter chats, YouTube and Facebook live events, to strengthen existing relationships and build new relationships with key audiences. • Use web analytics tools to examine the effectiveness of existing strategies; recommend strategy enhancements • Establish and implement effective influencer strategies • Execute paid campaigns and A/B testing strategies on content, audiences, and engagement • Monitor, analyze, and report social media performance on a weekly/ monthly basis for successes and make recommendations for new opportunities • Conduct research via social listening and analytics tools to understand conversational and competitor insights to inform brand and social activations • Develop and/or direct the creation of social content and creative for organic and paid initiatives, including social post images, videos, animation/gifs, and infographics • Build, nurture, and engage communities, and actively communicate and interact with our followers to increase their engagement in real-time • Respond to negative and positive user comments to build a positive relationship between the organizations and the public• Build and manage relationships with influencers that drive content creation and brand awareness

• Launched Bennett College's national social media campaign #StandwithBennett to raise $5 Million Dollars in 60 days to keep the college doors from closing.• Using social media tactics, creating viral content to attract the attention of corporate companies, celebrities, and alumnae to contribute to the campaign. • Surpassed the goal of 100k views on all Bennett College social media platforms.• Raised $9.5 million dollars through social media within 60 days.• Create, revamp, and restructure social media platforms and outsource content creation and consumer interaction. • Execute social media content and offer limited training.• Orchestrate Twitter/Facebook chats, live tweeting, photography, and videography events, creating and managing Twitter list, etc.• Organized current social media strategy with tips on how to improve.• Consulted clients and national television networks on social media promotional scripts. Develop how to maximize event buzz and exposure with social media platforms (Facebook, Twitter, and Instagram) along with email blasts.

• Facilitate in all aspects of the production process for morning, noon, weekend, lifestyle show, special programs, and promo sessions. • Attain and succeed in morning and noon show rating numbers with WBTV News This Morning and Noon Shows as well as lifestyle show, Morning Break.• Trained newly hired employees on production equipment.• Revitalized and engineered WBTV Diversity Committee by involving members of the viewers, faith-based community and employees of WBTV.• Spearhead a web/social committee with Marketing, Sales and Content Department to find ways to increase viewership across all news and digital platforms.• Instrumental in helping the station’s morning show performance, which yield (5) Emmy® Awards nominations and won (2) for “Best Morning Newscast” in the Nashville/Midsouth Region (Encompasses the States of North Carolina (except Asheville and Tennessee, and the television market of Huntsville, Alabama).• Wrote and produced WBTV Editorial Board scripts read by the stations General Manager. The board is made up of a 10-member team from a variety of departments including sales, creative services, news content, and production. WBTV is the only Charlotte station that offers editorials.

• Responsible for planning various activities for corporate and locating corporate sponsorships for children/ adult programming.• Implemented special projects for WTVI Kids Club, Auctions, and community day events.• Assisted with several documentaries in voiceover work.

• Responsible for promoted and protected the station’s brand.• Coordinated local and national special events (ex. The Tom Joyner Morning Sky Show, Kids Carnival and The Stone Soul Picnic).• Managed promotional sheets for weekly contest.• Facilitated as web photographer and videographer for special events and live station remotes. • Produced the weekly community affairs talk show with local and national guest.

• Executed all assigned details of local and national network on-air production and newsroom activity.• Coordinated special promotional events (Carolina Panthers games).• Wrote, edited, processed scripts and video for news programs.• Coordinated live and recorded interview for news programs.• Operated all studio and master control technical equipment.

• Coordinated the planning, production, direction, and delivery of on-air segments for mid-market radio stations.• Orchestrated projects including live remote broadcast coordination.• Reproduce quality commercials, promotional and public service announcements. • Supervised on-air personalities and producers with community base talk show.• Managed general production assistance.• Edited and produced news copy and tape segments.• Produced weekly community affairs talk show with local and national guest.