Alexis Mitchell Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, US

Washington, District Of Columbia, US

Washington, District Of Columbia, US

• Own social media content planning, calendar development, and social scheduling across social media channels: Facebook, Instagram, Twitter, YouTube, LinkedIn, and Threads.
• Lead the development of social engagement initiatives, such as Twitter chats, YouTube and Facebook live events, to strengthen existing relationships and build new relationships with key audiences.
• Use web analytics tools to examine the effectiveness of existing strategies; recommend strategy enhancements
• Establish and implement effective influencer strategies
• Execute paid campaigns and A/B testing strategies on content, audiences, and engagement
• Monitor, analyze, and report social media performance on a weekly/ monthly basis for successes and make recommendations for new opportunities

Washington, District Of Columbia, US

• Launched Bennett College's national social media campaign #StandwithBennett to raise $5 Million Dollars in 60 days to keep the college doors from closing.
• Using social media tactics, creating viral content to attract the attention of corporate companies, celebrities, and alumnae to contribute to the campaign.
• Surpassed the goal of 100k views on all Bennett College social media platforms.
• Raised $9.5 million dollars through social media within 60 days.
• Create, revamp, and restructure social media platforms and outsource content creation and consumer interaction.
• Execute social media content and offer limited training.

US

• Facilitate in all aspects of the production process for morning, noon, weekend, lifestyle show, special programs, and promo sessions.
• Attain and succeed in morning and noon show rating numbers with WBTV News This Morning and Noon Shows as well as lifestyle show, Morning Break.
• Trained newly hired employees on production equipment.
• Revitalized and engineered WBTV Diversity Committee by involving members of the viewers, faith-based community and employees of WBTV.
• Spearhead a web/social committee with Marketing, Sales and Content Department to find ways to increase viewership across all news and digital platforms.
• Instrumental in helping the station’s morning show performance, which yield (5) Emmy® Awards nominations and won (2) for “Best Morning Newscast” in the Nashville/Midsouth Region (Encompasses the States of North.

Arlington, Virginia, US

• Responsible for planning various activities for corporate and locating corporate sponsorships for children/ adult programming.
• Implemented special projects for WTVI Kids Club, Auctions, and community day events.
• Assisted with several documentaries in voiceover work.

Philadelphia, PA, US

• Responsible for promoted and protected the station’s brand.
• Coordinated local and national special events (ex. The Tom Joyner Morning Sky Show, Kids Carnival and The Stone Soul Picnic).
• Managed promotional sheets for weekly contest.
• Facilitated as web photographer and videographer for special events and live station remotes.
• Produced the weekly community affairs talk show with local and national guest.

• Executed all assigned details of local and national network on-air production and newsroom activity.
• Coordinated special promotional events (Carolina Panthers games).
• Wrote, edited, processed scripts and video for news programs.
• Coordinated live and recorded interview for news programs.
• Operated all studio and master control technical equipment.

Philadelphia, PA, US

• Coordinated the planning, production, direction, and delivery of on-air segments for mid-market radio stations.
• Orchestrated projects including live remote broadcast coordination.
• Reproduce quality commercials, promotional and public service announcements.
• Supervised on-air personalities and producers with community base talk show.
• Managed general production assistance.
• Edited and produced news copy and tape segments.