• Manage and develop a cohesive content strategy across owned and paid channels, implementing high-impact messaging tactics across all digital touchpoints.• Lead the strategic direction of email, website, and mobile app initiatives, leveraging data-driven optimizations to enhance user experience, increase conversions, and support business growth.• Collaborate with cross-functional teams and agency partners to ensure consistent and seamless integration of brand messaging across digital platforms.

• Lead the strategic planning, development, and implementation of all marketing initiatives to drive revenue, brand awareness, and prospect acquisition.• Analyze marketing performance, leveraging data to maximize performance and inform strategic direction.• Spearheaded end-to-end branding for a new business product, serving as the primary stakeholder to ensure successful collaboration with internal and external agencies to shape the brand’s identity, visual elements, and messaging, resulting in a distinctive, market-ready product.• Manage agency relationships, providing creative and business briefs for marketing projects, maintaining alignment with project objectives and messaging.

• Launch and maintain the Insider Extras loyalty program for Extra Holidays, focusing on customer loyalty, retention and engagement. • Support day-to-day loyalty and affiliate marketing intiatives from development, execution and optimization.• Drive incremental revenue and marketing funnel acquisition through affiliate marketing channels.• Lead email strategy for customer loyalty program, working to implement messaging seamlessly into the general audience to encourage registrations, bookings and build awareness.• Develop and maintain weekly reports on success of loyalty program, providing analysis, insight and recommendations.• Collaborate with internal teams and external partners to align new project direction and strategies with targeted goals. • Develop creative briefs for internal and external partners to guide creative objectives and business goals for loyalty, affiliate and partnership intiatives. • Support incremental revenue projects from idea to execution, with an emphasis on marketing strategy, customer journeys, brand awareness and project management.• Manage relationships with internal and external partners, serving as main point-of-contact.

• Lead email program for Travel + Leisure GO & Club brands by developing an email strategy with an emphasis on club member acquisition, transactions, retention and engagement.• Lead and support B2B efforts on VAX Vacation Access, a leisure travel marketplace for over 118,000 travel agents, by aligning campaign messaging for B2B on curated itineraries, offers and promotions, and brand education.• Develop creative briefs and ensure proposed assets and strategies align with campaign goals, messaging and objectives.• Support marketing efforts for newly-launched Curated Itineraries, including review of copy, imagery, web production, customer education and marketing strategy.• Support continuous improvement efforts for website & booking engine to maximize capabilities, increase traffic and bookings, provide brand education, acquire paying club members and enhance the overall user experience.• Work closely with magazine partners to ensure a cohesive alignment on business objectives, campaigns, ad placements and maintain a mutually beneficial partnership.

• Contributed to the development and execution of marketing and brand programs, leveraging data to optimize initiatives and inform strategic direction, resulting in a 5% average increase in performance.• Implemented new brand communication strategies and enhanced reporting processes, significantly improving brand consistency and marketing effectiveness.• Ensured successful project execution by coordinating tasks, setting timelines, and fostering team collaboration.• Lead and developed email campaigns by providing creative direction and insight, including conducting A/B testing, informed audience segmentations and more to a subscriber list of over 800,000. • Reviewed marketing invoices to ensure expenses are within budget.

• Contributed to an online audience growth of 9.5% in six months to 4.6 million followers with a 15% increase in engagement across social media accounts.• Supported marketing tactics for 100+ attractions worldwide to drive brand awareness, attendance, and revenue.• Strategically planned and scheduled content for 40+ social media profiles.• Executed mass email marketing campaigns in MailChimp for over 300,000 subscribers.• Produced detailed engagement and analytics reports for social media and email marketing campaigns.• Enhanced community engagement and boosted brand visibility through effective social media management and proactive responses to online reviews.

• Participant in the Disney College Program.• Delivered an outstanding guest service experience in a fast-paced environment. • Responsible for providing a full guest experience through checking out, stock replenishment, line guiding, merchantainment, and door greeting.• Upheld exceptional Disney service using the Four Keys basics and Guest Service Principles of Resort Operations.

• Assisted marketing staff with social media tasks on Twitter, Facebook, Instagram, and Snapchat to provide content promoting and marketing for upcoming events.• Utilized Sprout Social to plan and organize monthly social media content across various platforms. • Developed newsletters and emails for mass email marketing.• Tracked and recorded analytics for company-wide knowledge.• Provided various graphic design services when needed.• Participated in grassroots marketing through flyer creation and distribution, and tabling at UCF’s weekly market Wednesday to target UCF students on all CFE events & promotions.• Worked as a point of contact for event attendees and overlooked media personnel such as photographers and reporters on event days.

• Coordinated and implemented the use of HootSuite to update and monitor business social media accounts such as Twitter, Facebook, Instagram, and LinkedIn.• Recorded and monitored marketing analytics for marketing campaign and social media engagement.• Created & sent mass email marketing campaigns highlighting company products & services.• Produced contact lists for the sales team regarding current and potential clients.

• Designed various business and marketing items in Adobe and Microsoft software including flyers, magnet schedules, pocket schedules, banners, digital ads, video board graphics, etc.• Updated social media accounts during games to provide content, answer questions, and interact with fans.• Performed market research such as compiling business databases.

Responsible for photographing guests on the green screen, special events, and selling photo packages. Seasonal staff member since September 2016.

Provided customer service by helping guests redeem points for prizes, booking parties, answering phone calls, preparing pizzas and other food items, and fixing arcade games.