Alexis Schaefer Email & Phone Number

Chicago, Il, Us

London, England, Gb

London, England, Gb

Overland Park, Ks, Us

Overland Park, Ks, Us

Overland Park, Ks, Us

New York, Ny, Us

New York, Ny, Us

• Managed clients’ brands through content marketing • Maintained and tracked client account information• Researched competitor and industry trends for clients • Documented and made changes according to client feedback • Created comprehensive positioning strategy plans for client branding online • Constructed detailed content calendars by brainstorming topics that are current, applicable to the target audience and strategically sound • Conducted industry research and wrote about a multitude of topics, ranging from technology, to business development to brand management

Columbia, Missouri, Us

• Oversaw communication with over 150 recruiters and 400 students • Guided a team of three PR Account Executives while planning the Career Fair, 3 preparatory student workshops and recruiter contact plans • Supervised a team of eleven students creating the promotional materials for a dual-target campaign for students and recruiters including print elements, a social campaign, video elements, an email communication plan and direct mail• Managed the Career Fair website and student portfolio database using Wordpress • Tracked and monitored 15K event budget, agency recruitment and agency press releasesMOJO Ad was the first student-staffed, professional-services advertising agency in the country, and is operated out of the University of Missouri. MOJO Ad plans the only Career Fair in the Missouri School of Journalism, with over 50 organizations in attendance including PR firms, advertising agencies, marketing research businesses, corporations and non profit companies.

Irving, Texas, Us

• Supported new business development team by working on RFP’s for the pitch to Audi and DDB partner pitches• Conducted research on potential new clients, their executives, industry competitors and the retail landscape • Created pitch presentations to tell the story of the TracyLocke brand to potential clients with a firm grasp of TracyLocke’s proprietary tools • Led six intern projects, presented to clients and entire Dallas office and became the most decorated intern of the 2016 class• Assisted with focus group research, wrote case studies and assembled pitch decksAs the New Business intern, my role was to have a firm grasp of TracyLocke's proprietary tools in order help tell the story of the TracyLocke brand to potential clients during pitch presentations. I also assisted with research in order to better understand our potential clients, their industry and their RFP objectives.

Columbia, Missouri, Us

• Led a team of ten students to create an integrated campaign for Enterprise CarShare • Gathered and conducted primary and secondary research to create a detailed Situation Analysis for Enterprise CarShare covering current trends, the category and the consumer• Enforced open communication among team members through an empathetic, but firm leadership style • Oversaw the creative execution of all work to ensure each deliverable was integrated with the campaign, brand and strategy• Wrote weekly reports detailing project progress, management feedback and next steps • Crafted the Brand Strategy and Creative Brief for our campaign with the Account Planner• Conducted secondary research and assisted with insight development for MOJO Ad’s 2016 State of the YAYA reportAs the Account Executive, my role was to have a thorough understanding of our client's business and objectives in its endeavor to make the Enterprise CarShare brand more YAYA (Youth & Young Adult) friendly. I represented the client's business needs to help guide my team to create a strategically sound program that would resonate with the YAYA (18-24 y/o) market.MOJO Ad was the first student-staffed, professional-services advertising agency in the country, and is operated out of the University of Missouri. MOJO Ad works with national companies to create innovative campaigns that reach the youth and young adult (YAYA) market.

New York, Ny, Us

• Provided internal support for two retail accounts - Vera Bradley & Abercrombie & Fitch• Managed multiple timelines, recorded client feedback and assembled agile project management schedules • Wrote weekly reports detailing new developments with clients, competitors and industry trends • Completed a website content audit, conducted research and handled internal team logistics for two new business pitches • Led a team of interns to create a social media campaign for the release of Acura’s NSX supercar, presenting to executives across all U.S. Razorfish offices, winning the competition among the Razorfish Central region and placing second across the country.Client Engagement Interns focus on providing internal account team support by problem solving and working across multiple functions. Emphasis is placed on internal client service, including reports/analysis, campaign management and accounting.

Master Of Arts (M.A.), Strategic Communication

Strategic Communication, Account Management, Advertising