- Develop and execute data-driven digital marketing strategies across social media, email, and content marketing to increase brand visibility, generate high-quality leads, and drive customer acquisition. - Oversee and produce the company's podcast, leveraging storytelling and thought leadership to engage the target audience and drive brand awareness. - Spearheaded the development and scaling of paid marketing campaigns across Facebook, Instagram, and YouTube, generating a significant increase in leads per month and brand visibility. Manage and optimize email funnels and customer journeys, using marketing automation tools to deliver targeted, personalized content that nurtures leads and enhances client retention. - Plan and execute client events and prospect events that showcase the firm's expertise and create new business opportunities. - Spearheaded the company's charity involvement and sponsorship initiatives, aligning marketing efforts with corporate social responsibility goals to build brand reputation and create positive community impact. - Continuously monitor and analyze key marketing metrics, using data-driven insights to optimize campaigns, improve ROI, and inform strategic decision-making. - Implemented website optimization techniques and funnel-building strategies, resulting in a substantial increase in conversions and improvement in user experience. Led a team of marketing professionals, driving initiatives across paid media, email campaigns, website optimization, and funnel building. - Collaborate with the product development team to create and launch new wealth management products and services, ensuring effective positioning and go-to-market strategies that resonate with the target audience and drive adoption.

- Developed, from extensive market research, a long-term business and marketing plan for a digitally delivered service six months after launch.- Led and trained a team in creating an active, vibrant online community surrounding Golf Heroic and Heroic Athletics through social media channels, optimized landing pages, content development strategy and e-newsletters. Spearheaded the creation of high-quality, engaging, daily content on all social media platforms that were directly tied to the brand's KPIs and business plan.- Identified bottlenecks in the customer journey resulting in adjustments and new systems, funnels and landing pages, increasing sales and creating long-term positive customer interactions and retention.

- Leading expert in digital communications with a deep understanding of SEO, PPC, SEM, SMM, website optimization, content development, email marketing, and funnels in developing fully integrated, multi-channel marketing strategies.- Worked on a supportive factional basis for more than seven startups; I participated in securing over 30 million dollars in funding by developing comprehensive, integrated marketing strategies and research-based business plans.- Over six years experience in fractional leadership, training, and recruiting leaders and team members for four strong and diverse marketing teams, mentoring them with clear objectives and instilling a solid drive for team success and innovation.- Spearheaded development and presentation of marketing strategies for two complete funding rounds as lead presenter and marketing expert with a SaaS company, resulting in 8 million dollars raised.- Strong understanding and experience with four emerging SaaS companies, supporting c-suite teams in hiring and optimizing their marketing teams in developing and training them to execute effective strategies for strong customer and investor relations.- Celebrated as a digital media strategist and educator in North America, consulting with major Canadian and international organizations, agencies, and brands. I effectively work with partners and teach them how to efficiently drive traffic, build strong customer relationships, create engaging content across multiple channels, and drive traffic into solid sales funnels.- Contracted three years to provide digital marketing guidance and education to two large marketing agencies. Produced and executed over ten full digital media campaigns for these agencies and their clients, resulting in consistent (35% - 400%) online growth and engagement.

- Created and implemented strategic time management and organizational system during significant transitions for the Office of the Elected Officials (OEO) administrative staff. - Spearheaded a team to plan, manage and execute more than 50 special events and public engagement opportunities for Strathcona County Council while ensuring the County was correctly represented and key messages were communicated effectively. - Responsible for implementing a tracking and prioritization system to record and track 50+ daily resident concerns received by all members of Council. Became a go-to trusted expert for resident concerns in our offices for both residents and internal stakeholders. - Spearheaded an e-newsletter communication plan for eight councilors and the mayor, gaining more than 50,000 subscribers and overseeing the distribution of more than 300 fully vetted e-newsletters to residents in a single term. - Wrote and developed copy on behalf of politicians, as well as aided in speech writing and development, building a strong understanding of copywriting and public speaking.

- Technician (Genius) and a Trainer for all new hires and newly promoted employees.- Certified by Apple to train in Final Cut and Aperture as well as OS X and OS X server.- Trained in advances software and hardware repair.- Trained all newly promoted technicians and new hires. Prepared them for customer interactions; ensuring the Apple standards were met and a high level of knowledge and understanding of product and software was present with every interaction.