Lead marketing efforts for Kalamazoo Outdoor Gourmet, the leading manufacturer of ultra-premium grills, outdoor kitchen appliances and cabinetry.

Manage client relationship for largest brand in portfolio, totaling $150MM across traditional and digital touch points. Direct cross-functional team in the conception and delivery of data-driven media plans rooted in consumer insights, marketplace trends, and analytics. Partner with analytics team and external vendors to devise holistic measurement plans that enable media optimizations and results oriented decision making.

Baker is the global leader in luxury furniture with 125 years of heritage and craftsmanship. Its expertise in design and quality have enabled it to be at the forefront of the industry for generations. • Led team of seven direct reports, six external agencies, and internal advertising agency. • Developed and implemented annual marketing planning process across the globe for two channels and two brands. Created cohesive plans by region and ensured efficacy of spend dramatically increasing ROI for key regions. • Spearheaded launch of new Milling Road brand. Developed brand positioning, look/feel, new ad campaign, and collateral tools to support buy-in from dealer partners and drive consumer sales. Innovative launch campaign resulted in nearly 200MM editorial impressions, and reached over 1.2MM via social media. • Led website redesign to improve user experience. Restructured site taxonomy to drive customers to purchase, developed account platform, and developed enhanced functionalities such as product draping/rendering to drive increase in specification and sales. • Drove global PR initiatives for the brand. Initiated international press tour, hosting editors from top publications to factories and showroom in North Carolina. Increased editorial coverage internationally by 25%. • Directed brand positioning work including development of customer profile, brand value proposition, new ad campaign and look/feel. Led translation and launch of positioning work to agency roster and internal teams. • Drove customer segmentation analysis of Baker customer database. Developed strategic marketing plans targeted to key segments. • Led all customer research initiatives for brand including qualitative and quantitative studies to measure key brand attributes/loyalty.

Enhanced digital marketing program and content strategy to drive site traffic and customer engagement. - Launched social media platform and strategy for the brand, reaching 100K fans in less than 2 years with limited budget. - Led email campaign overhaul, increasing reach by 200% and database by 30% leading to significant increase in traffic. - Initiated content planning in partnership with cross-functional internal team, guest designers and tastemakers. Led all local marketing efforts, including store openings and closings driving 15% increase in local traffic in key markets. Drove brand partnerships with Oscars, Fashion Week, Film Festivals and Show Homes, increasing brand presence.

• Launched Baker brand in China market and development of marketing team to build successful market presence. Presence in market increased 150% in 5 years. • Drove 400% increase in digital communications and outreach to key customer segments driving a significant increase in site traffic. • Spearheaded launch of the Thomas Pheasant collection. Developed holistic marketing campaign and assets, led global tour with designer and developed digital communications. Campaign resulted in 40MM PR impressions. • Initiated agency search and negotiated partnerships with new creative agencies. Significantly improved execution of brand assets and drove savings of 30% across agency billings.

A British multinational car manufacturer headquartered in England with multiple lines of luxury automobiles.• Accountable for the national marketing efforts of three product lines across North America. Managed 4 global agencies. • Developed Jaguar XF launch plan, led creation of messaging, photography, collateral, direct mail, digital, and other creative assets, and drove execution of tactics. • Directed strategy for $40 million media budget spend. Led multiple award winning media campaigns and partnerships:- Led XF programmatic sponsorship with Oscars. Innovative search campaign designated Finalist, 2008 SES Awards Best Integration of Search with Other Media. - Mobile Marketing Association Award: Best Use of Mobile Marketing for a Product/Service Launch, 2008 Webby Awards

• Managed $34 million marketing effort for back to school season. Led cross functional team to develop omni-channel campaign including branded television program, custom site, direct mail, promotions, and in-store signage.• Developed promotions with key partners to capture increased market share and volume in retail locations. • Led private label strategy for key categories within office supplies division driving a 29% increase in sales versus prior year. • Led $8 million launch of ImPress print services to contract segment including digital, direct mail, collateral and promotions.

• Managed client relationships with Medtronic, National Institutes of Health (NIH), and Hellmuth, Obata + Kassabaum (HOK).• Developed $500,000 philanthropic partnership and marketing campaign in celebration of HOK's 50th Anniversary.• Created company marketing plan, leading to over $110,000 in new business, and receipt of national advertising award.

• Managed 30 client schedules and promotions worth over $20 million for two account executives.• Evaluated syndicated research to create strategic partnership opportunities.

Managed Kimberly-Clark, Duncan Hines & Ameritrade clients with media budgets of $280+ million.Led cross-functional agency and Brand Management team to create strategic media initiatives for Kimberly-Clark Kotex 2002 Media Plan worth over $60 million.