As Director of Strategic Partnerships, I drive collaboration among over 7,500 strategic innovation leaders from more than 110 large organizations and government bodies. My role focuses on accelerating innovative projects by fostering collective intelligence around emerging technologies and use cases, such as AI, Metaverse, Blockchain, IoT, and more.

Michelin Group develops ultra-lightweight inflatable solutions, leveraging its expertise in materials, product design, and technical coated fabrics. These solutions meet the needs of demanding customers by offering lightness, energy efficiency, adaptability, and resilience. By combining advanced fabrics with its technology, Michelin creates products that positively impact both humans and the environment.

At Novus Innovation, we empower our customers to unlock growth by engineering and manufacturing cutting-edge hardware products and technologies for the future. Every project is uniquely tailored to advance your market and meet specific needs.In addition to our strong engineering and manufacturing capabilities, we offer comprehensive distribution and marketing services across Europe, the USA, and China. Our focus includes retail, importers, specialized resellers, and agents, ensuring that your products reach the right audience effectively.Responsible for the communication & promotion of the world's first dual monitors extension via a single cable.Managed an annual marketing budget of $0.5 million USD.Led 360° marketing strategies with local partners, including creative agencies, events, and promotional staffing.Maintained brand awareness through online & offline activations (advertising, SEM/SEO, PR, and special programs).Analyzed and presented campaign results to key stakeholders.Played a pivotal role in product development, distribution, and pricing strategies.Achieved $1 million USD regional sales target and positioned Portabl as the top-selling dual monitor extension brand in the USA.

As the Curator and Partnership Manager for the Hello Tomorrow Challenge, I was instrumental in fostering innovation and entrepreneurship in the region. My role involved curating a diverse range of projects, facilitating partnerships, and connecting startups with valuable resources and networks. Through engaging with the local and international entrepreneurial community, I helped drive impactful initiatives and foster collaboration among innovators in various sectors.

Commercial Development and Sales ManagementMarket Expansion: Developed commercial relationships in the USA, Canada, and Mexico, supplying mass-market audio and video electronics with an annual wholesale sales target of $2.5 million USD.Sales Account Management: Managed key accounts, overseeing pricing strategies, accounting, logistics, regulatory compliance, and merchandising to optimize sales performance.Customer Prospecting: Engaged in customer prospecting through trade shows and online outreach, utilizing catalogs and samples to attract new clients.Omnichannel Global Marketing: Created and implemented omnichannel global marketing strategies to enhance brand visibility and drive sales across diverse markets, utilizing advanced technology software and marketing tools such as Salesforce, HubSpot, and Google Analytics.Digital Marketing and Communication: Constructed and curated a range of digital marketing and communication tools, including website content using WordPress, social media campaigns through platforms like Hootsuite and Buffer, presentation decks with Microsoft PowerPoint, brand narratives, and photography to effectively convey brand messaging.Annual wholesale sales target -> 2.5 million U$DSales account management: pricing; accounting; logistics; regulatory; merchandising Customer prospecting via trade shows & online prospection with catalogs & samples Omnichannel global marketing strategies creation & implementation Construction & curation of digital marketing/communication tools (website, social media, presentation decks, brand narrative, photography…)

Project Management: Successfully managed over 20 manufacturing projects, ensuring 95% on-time delivery while adhering to strict quality standards.Quality Control: Supervised quality control processes, conducting inspections that resulted in a 15% reduction in defect rates, enhancing overall product integrity.Supplier Relations: Established and maintained relationships with over 30 international suppliers and customers, achieving a customer satisfaction score of 90% based on feedback surveys.Administrative Efficiency: Streamlined logistics and communication processes, reducing administrative task completion time by 25%, which significantly improved operational efficiency.Team Leadership: Led a multicultural team of 10 members, promoting collaboration and effective communication that contributed to a 20% increase in team productivity.