Alexis Poujade Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Partner in the Brands practice, specializing in strategy and data-driven marketing.Our mission at Artefact is to accelerate data and AI adoption to positively impact people and organizations.Artefact is a global data services company that sits at the intersection of consulting, data science, AI technologies and marketing. Our 1500+ people break Business and Tech silos and transform organizations into consumer-centric leaders using digital, data and AI.

Paris, Île-De-France, France

Paris Area, France

Fast-Up Partners is a leading European corporate venture building firm. We accelerate the growth of corporations through our 3 practices: corporate ventures, own ventures, and strategy consulting.As a Director, I supervised accounts and projects across consumer and luxury goods verticals - with a strong emphasis on top-line, omnichannel, digital, D2C / e-commerce and consumer centricity. Key clients included global industry leaders (Mars, LVMH, ...) and private equity funds.

Paris Area, France

Challenge: turn-around a sleeping beauty of rue de la Paix, recently acquired by Mirabaud private equityMissions: leading a team of 14 dealing with Style, Product development, Coms/digital and French retail across 5 activities - diamond, jewellery, watches, perfumes & accessoriesKey achievements: 5-year strategic & financial planning, new brand identity and product portfolio rationalization, new range of fragrances (niche segment, launched in Sept 2018 in Cannes TFWA), new pricing model, SEO/SEM and content optimization, ... and more to come

Paris Area, France

Challenge: design & implement consumer-centric global brand strategies, and contribute to the overall digital transformation of MMPJMissions: leading a team of 4, we crafted digital brand planning (brand positioning, consumer journeys); Content strategy (storytelling, content planning, production & publishing, partnerships); Media (targeting, media planning incl. social & influencers, execution) and Search (SEO/SEM)Key achievements: cumulated 22 M consumers reached over the last 12 months with average engagement rate of 4%, redesign of champagne brand engagement model, content strategy for cognac brand, …

Paris Area, France

Challenge: develop the products & campaigns that sustain Martell growth in key geographiesMissions: leading a team of 6, we were in charge of marketing & commercial brand management (turn-over in excess of €700M); global brand content management, incl. digital assets & amplificationKey achievements: new brand platform, brand launch in Africa, product development & launch x3 (Asia, US, GTR), limited editions x 2 with artists, content & search strategy with Google, …

Paris Area, France

Challenge: create the strategic team, and elevate strategic thinking across the organizationMissions: leading a team of 2, we supported the Executive Committee on Business planning (operational to strategic); Internal consulting (portfolio, country prioritization, market entry and turn-around, ROCEKey achievements: sales to supply- business modeling tool, 3-year plan lead, country product allocation & A&P optimization, cognac launch strategy in the US and in Russia, champagne turn-around in the US

Multiple assignments, including:- Strategic due diligences for French & foreign investment funds (Consumer goods, Heavy industry, Services)- Post merger integration (Financial institution)- Logistic costs reduction (Automotive)- Cost optimization, ZBB (Financial institution)- Purchasing review of strategic parts (Aerospace & Defence)- Revenues/Pricing model (Highway operator)- Category management & promotion efficiency (Beverages)- ...

Corporate Education Program - Pernod-Ricard University, Leadership And Change Management

Master Of Business Administration - Mba, Finance & Strategy, Mba

Reserve Officer Course, Military Operational Art And Science/Studies, Second Lieutnant

Master, Public Administration

Education record