Alexis Puentes 🎧 Email & Phone Number

Mexico

México

Nimble Gravity is a global team of enthusiasts leveraging Data Science, Generative AI, and Digital technologies to solve complex business problems and create growth opportunities with innovative solutions.With a strong web analytics and business intelligence background, I optimize digital experiences and unlock growth for clients worldwide. I review and audit analytics implementations, recommend KPI tracking, and educate clients on best practices. I manage and implement analytics… Show more Nimble Gravity is a global team of enthusiasts leveraging Data Science, Generative AI, and Digital technologies to solve complex business problems and create growth opportunities with innovative solutions.With a strong web analytics and business intelligence background, I optimize digital experiences and unlock growth for clients worldwide. I review and audit analytics implementations, recommend KPI tracking, and educate clients on best practices. I manage and implement analytics solutions, collaborate with development teams to integrate tracking requirements and stay updated on the latest tools and techniques.Leading DataLayer implementation, A/B testing, and CRO strategies, I have increased client revenue and driven strategic shifts. I successfully migrated multi-site setups to GA4, enhancing data accuracy and reporting. Using Pandas and Python, I uncover key trends and boost campaign ROI.ProjectsE-commerce Tracking Optimization: Enhanced e-commerce tracking accuracy in dataLayer and GA4, improving conversion tracking by 30%.A/B Testing Optimization: Designed and led A/B tests, optimizing conversion rates and leading to a 50% sales uplift in the first weeks.Mobile App Data Stream Management: Optimized mobile app data streams, reducing redundancy by 40% and improving data clarity and efficiency.CRO Strategy Implementation: Executed a CRO strategy, increasing user engagement by 25% and conversion rates by 20%.Looker Studio Reporting Using BigQuery: Developed a Looker Studio report with BigQuery, enhancing metric performance and reducing backlog tickets by 20%. Show less

México

Terapify is a Silicon Valley startup with a mission to connect patients with mental health professionals globally, trusted by over 30,000 patients. The company has secured over $500K in funding from Goodwater Capital, Y Combinator, and Angel Ventures México to name a few.Terapify has conducted over 200,000 clinical appointments worldwide.As an SEO Lead, I educated the company on SEO best practices, providing training sessions and workshops to enhance the understanding of… Show more Terapify is a Silicon Valley startup with a mission to connect patients with mental health professionals globally, trusted by over 30,000 patients. The company has secured over $500K in funding from Goodwater Capital, Y Combinator, and Angel Ventures México to name a few.Terapify has conducted over 200,000 clinical appointments worldwide.As an SEO Lead, I educated the company on SEO best practices, providing training sessions and workshops to enhance the understanding of effective SEO strategies across various company departments.-Drove SEO architecture to improve website visibility and organic search performance, resulting in increased online presence and engagement.-Conducted meticulous SEO performance analysis for blog content, identifying opportunities for optimization and enhancing content visibility on search engines.-Managed a dynamic Content Team, fostering collaboration and growth while ensuring high-quality, SEO-optimized content creation. Show less

México

-Conducted insightful adhoc analyses to fulfill diverse business requirements across all company departments, including direct collaboration with C-level stakeholders.-Utilized Pandas and Python to perform thorough analyses on substantial datasets, uncovering valuable insights that informed strategic actions.-Leveraged Excel to create comprehensive reports and data visualizations, transforming complex findings into clear narratives for informed decision-making.

Guadalajara, Jalisco, México

While I was part of the team I learned and drove Herbalife's web migrations for their international sites, I developed technical solutions to streamline the processes enhancing their digital presence.-Spearheaded the successful migration of Herbalife.com to diverse international markets including South America, Europe, and North America.- Led on-page validations, content migration, and SEO recovery efforts, ensuring seamless transitions and preserving search visibility.-… Show more While I was part of the team I learned and drove Herbalife's web migrations for their international sites, I developed technical solutions to streamline the processes enhancing their digital presence.-Spearheaded the successful migration of Herbalife.com to diverse international markets including South America, Europe, and North America.- Led on-page validations, content migration, and SEO recovery efforts, ensuring seamless transitions and preserving search visibility.- Developed an automation URL redirection script for Akamai using Python and Slugify, streamlining the process and enhancing the user experience during the migration.- Collaborated with cross-functional teams to coordinate the migration, aligning strategies with market-specific needs and optimizing website performance for international audiences. Show less

Guadalajara, Jalisco, México

-Engineered impactful user acquisition strategies based CRO and A/B testing.-Crafted retargeting roadmaps on social media platforms using GTM and dataLayer events.-Collaborated with the Development team to optimize SEO architecture, resulting in improved organic user acquisition and resolution of crawling issues.-Partnered with the UX team, utilizing user data to create detailed buyer personas and enhance site user experience.-Successfully recovered a 20K organic… Show more -Engineered impactful user acquisition strategies based CRO and A/B testing.-Crafted retargeting roadmaps on social media platforms using GTM and dataLayer events.-Collaborated with the Development team to optimize SEO architecture, resulting in improved organic user acquisition and resolution of crawling issues.-Partnered with the UX team, utilizing user data to create detailed buyer personas and enhance site user experience.-Successfully recovered a 20K organic traffic drop within the first two months of joining the company, employing data-driven strategies.-Integral member of the Business Intelligence (B.I) team, delivering adhoc analysis to C-level executives, aiding informed decision-making. Show less

Guadalajara Area, Mexico

Played an integral role in the journey from inception to consolidation, witnessing Inkuvi's successful acquisition by GrupoCasasyTerrenos, two years after its foundation.- Unearthed valuable user insights through meticulous data analysis, guiding strategic decisions and driving growth initiatives.- Spearheaded SEO architecture to elevate website visibility, orchestrating the enhancement of organic search performance.- Collaborated seamlessly with external Marketing… Show more Played an integral role in the journey from inception to consolidation, witnessing Inkuvi's successful acquisition by GrupoCasasyTerrenos, two years after its foundation.- Unearthed valuable user insights through meticulous data analysis, guiding strategic decisions and driving growth initiatives.- Spearheaded SEO architecture to elevate website visibility, orchestrating the enhancement of organic search performance.- Collaborated seamlessly with external Marketing services to craft and implement strategies that aligned with business objectives, amplifying market presence.- Remarkably achieved the acquisition of 100 high-value leads within the inaugural month, wielding a purchasing power reflective of listings valued over +2Million MXN.- Contributed significantly to pivotal business decisions, fostering the improvement of company products through informed insights and collaboration. Show less

Mexico City Area, Mexico

Demonstrated expertise in working with prominent brands such as Banamex, MercadoLibre, and Linio, contributing to their digital success through effective SEO strategies.- Collaborated seamlessly on projects for renowned national and international brands, contributing to the establishment of strong digital footprints and successful online presence.- Skillfully conducted periodic reports, meticulously analyzing metrics to derive valuable insights, and guiding strategies for… Show more Demonstrated expertise in working with prominent brands such as Banamex, MercadoLibre, and Linio, contributing to their digital success through effective SEO strategies.- Collaborated seamlessly on projects for renowned national and international brands, contributing to the establishment of strong digital footprints and successful online presence.- Skillfully conducted periodic reports, meticulously analyzing metrics to derive valuable insights, and guiding strategies for continuous improvement.- Employed data analysis techniques and executed comprehensive keyword research, effectively consolidating an organic user base with high purchase intent.- Adeptly identified and rectified traffic loss attributed to technical issues and backlink discrepancies, swiftly recovering lost visibility and organic reach Show less

Stockholm, Sweeden

As an SEO analyst, I worked on Keyword research, content creation and reviewed other post authors to met SEO standards to achieve relevant keyword positions.

Estocolmo, Suecia

As a web writer I conducted various studies on trends in 3D printing for the community, my role was to write quality content with an SEO approach to acquire relevant positions on company-defined niches.

Coatzacoalcos Y Alrededores, México

I've co-founded a local consulting business with IT focus to help small and medium brands to create and scale their products and services.