• Direct the talent acquisition and recruitment processes of 400+ students for beta and pilot student programs, including email marketing communications, onboarding, and building relationships with students to amplify company reach.• Analyze 2000+ pieces of weekly organic student content performance using the Looker software to report on content metrics and identify weekly video content trends.• Evaluate 500 videos from content creators by providing feedback, ensuring content remains relevant and impactful for early career job seekers.• Utilize Google Sheets for data tabulation, categorizing data into detailed tables to develop streamlined datasets, ensuring consistency, accessibility and integrity for critical reports.

• Collaborated with clients and program managers to define project roles, responsibilities, scope, and objectives, ensuring cohesive cross-functional team alignment.• Conducted high level interviews and gap analyses, driving strategic market research and process enhancements to boost business efficiency.Consulting Services Business• Conducted comprehensive market research on cybersecurity, insurance, and artificial intelligence (AI) to propose AI-based product integrations to gain a competitive edge.Consumer Lending Business• Developed and implemented market strategies that drove business growth and operational efficiency through process improvements.Hedgefund Business• Developed an AI-based investment app targeting the under 30 demographic to drive adoption in retail markets, featuring a user-friendly interface, gamification elements, and scalable difficulty levels to increase accessibility and user engagement across multiple skill levels.St. John’s University Marketing and Communications Department• Redesigned university branding via introducing new messaging and improving website UI/ UX to increase student enrollment.

• Perform market research reports on gustatory phenomena to inform research on “The Impact of Tasting Notes on Gustatory Enjoyment”.

• Developed and executed school fundraisers in collaboration with four team members, including a panel networking event, basketball tournament, and "GiveCampus" fundraising campaign. The "GLOBE Basketball Tournament" resulted in over 50 members in attendance and $400 raised, and the "GiveCampus" campaign raised $3,180.• Communicated cross-functionally with over 20 team members, including the Marketing and Fundraising Team, three teams within the GLOBE program, the program director, and university officials through weekly classes and virtual meetings.• Analyzed and assessed various strategies to increase program visibility through the school and in local, national, and global communities, resulting in increased donations and community engagement.

• Alongside 16 team members, competed against other schools in District 2 to develop a comprehensive advertising strategy for our client, Tide, in which we placed third and received the “Beat up the Brief” award.• Conducted task delegation and deadline management, and facilitating communications via all three project teams and program instructors.• Designed presentation slides used by the presenters during the district presentation.

· Pulled, assorted, boosted, and merchandised 3000+ product SKUs for partnership arrays such as the United Airlines, Nashville Music City, and Inspirato partnership arrays, driving over $15,000 in demand. · Perform quality assurance tasks on the site, such as updating site wide left navigation refinement documentation, performing 400+ URL redirects, and providing redirect recommendations for null and product searches. · Utilized Salesforce Commerce Cloud and PIM to create the Fall Fashion subfolders, create top navigation touts, and for the weekly assorting, boosting and merchandising of the AW Wishlist, Insider’s Picks, and Women’s and Men's New Arrivals.· Improve customer experience through numerous projects to aid in customer experience, especially in product search which contributed to 33% of product demand.

· Competed in the BRAG Case Study Competition alongside seven team members, creating a presentation of our hypotheses regarding solutions on how the business of fashion can navigate Generation Z’s rapid trend cycles.· Over the course of six weeks, conducted market research on Gen Z consumer shopping habits. · Designed presentation visuals using Canva to embody the theme of our case study.

• Published daily content to Tiktok (349,000 followers), Pinterest (3,800 monthly views), and YouTube Shorts (300 followers). • Garnered 239,000 combined video views on YouTube Shorts and increase Pinterest impressions to 19,720, a 187% increase.

• Lead, designed, and executed global social media strategy across 500+ followers on Instagram, Pinterest, and Tiktok (@thewearapp).• Increased Instagram account reach by 34,553% within one week by publishing two Instagram reels that accumulated over 4000 views and over 800 likes. • Rebranded via redirecting content strategy towards a fashion trend/ news hub by mirroring Tiktok user generated content to increase audience and optimize their engagement.• Worked closely with the CEO to represent the voice of the customer to generate new content ideas, working to expand reach via incorporating new opportunities like Medium, Pinterest Shuffles and Instagram Reels.

• Managed The Role Model Way Instagram (@therolemodelway) via story reposts to promote media events for the Stylist Fashion Show during New York Fashion Week.• Edited course website on Kajabi and articles and create pitch deck on Canva to promote to sponsors and wrote verbiage on the Stylist Fashion Show Youtube page to provide video captions. • Facilitated intern onboarding by conducting Zoom meetings.

• Pitched DirecTV and AT&T Internet services to over 100 people per half shift and increased sales by 10%. • Executed in-store marketing campaigns at multiple Costco locations via the sales of AT&T and DIRECTV services as a client representative.• Assisted customers by providing product knowledge and information regarding billing, technical and or account issues.

- Constructed weekly LinkedIn posts that supported marketing campaign planning. - Measured and reported the results of marketing initiatives to company executives.

• Ideated specialized brand and product, “Breaking Beauty”, and marketing campaigns aimed towards increasing accessibility and diversity alongside two team members. • Composed brand and project launch strategy video presentation via Youtube to Brandstorm judges.• Organized and facilitated weekly team meetings using Google Suite to optimize meeting efficiency by one hour.

- Conducted research to connect olfactory experience and overall food satisfaction.

• Oversaw three interns’ project progress and acted as a liaison between the interns and partners to ensure the success of their projects by meeting deadlines.• Moderated virtual intern-led presentations to showcase their projects’ development to 50 city officials.• Managed the role of success manager while working on three projects as an intern.

- Created video tutorials enabling users to better utilize delivery apps such as DoorDash to increase convenience and aid their safety during the pandemic.

- Created a promotional video to be projected on their storefront to aid in client attraction. - Learned video editing processes and procedures to maximize contributions and productivity.

• Ideated “Picky”, an online preordering website to aid the overcrowding of customers at local restaurants to increase customers serviced within a 40-minute time interval. • Surveyed 50 local customers to gain intel on our customer base and pitched the project to 50 community officials and local businesses.• Established and maintained a consultative partnership with managers, partners, and vendors through biweekly team meetings.

• Conducted consumer research on the shopping habits of targeted consumers division to determine the best practices for optimal sales for two “Big Five” brands, Wrangler and Kipling.• Reported findings and a strategic marketing plan to the project team and four managers that resulted in the reevaluation of social media strategies.

• Researched and analyzed Pantone color palettes to determine future color trends for The North Face's advertising campaign and presented to over 50 people.• Adhered to security protocols to protect data confidentiality such as color codes and internal projects.