Director Of Strategic Growth & Content
Current•Serves as liaison for Elevation clients, predominantly Fortune 500 companies, ensuring the execution of creative marketing campaigns that are not only aligned with current social trends and business objectives.•Harnesses passion for storytelling to create innovative content for social, digital, commercial and email/SMS platforms, such as content series, brand sizzle reels, social/digital campaigns, commercials, and sponsorship activation content.•Helped e-commerce client achieve a 159% YoY revenue increase by developing and executing a comprehensive social content strategy, including influencer/affiliate partnerships, targeted social media campaigns, and data-driven optimizations.•Executed a digital marketing campaign for a financial services client featuring a PGA golfer, which they credited with generating $80 million in business.•Produces and directs on-location and in-studio-based filming, including camera setup, lighting, and sound recording, to achieve high production standards.•Creates social media content plans, manages content calendars and social feeds, and fosters community engagement.•Leads a team of producers, videographers and editors ensuring projects are completed on time, within budget, and meet client specifications, expectations and align with brand standards.•Oversees and participates in the post-production process to ensure accuracy, consistency, and adherence to brand guidelines, making revisions as needed. •Builds and maintains strong relationships with clients, identifying their needs and delivering tailored solutions that enhance client satisfaction and retention.•Assists in brand development initiatives, including rebranding campaigns and strategic partnerships with athletes, entertainers and influencers that significantly elevate brand awareness and positioning in the market for clients.Other roles with the company: Freelance Producer & Project Manager from May 2014-April 2023.
