Launched the Spy Optic brand in Europe with a 24k€ budget generating 300k€ of revenue which eventually grew to 2.2 million € with a marketing budget of 200k€ in 3 years. Quadrupled the number of doors over the period. Created, developed, and managed a team of 60 international athletes./ Established the distribution channel strategy/ Managed regional product assortments per distribution channel / Managed marketing budget and develop the brand awareness in EMEA/ Lead seasonal and long-term global brand strategies for impactful go-to-market campaigns and content creation/ Established effective marketing, communication and product launch plan together with regional sales directors/ Developed and manage 360 brand visibility program with key retailers, sports marketing plan, event planning and PR strategy

/ PIM DAM : Accountable for BU delivery of PIM information and assets. Define, Manage and Coordinate for A&G in collaboration with Brand and IT team. Agile methodology./ In charge of consumer driven product communication within the Apparel & Gear business unit/ Establish and manage A&G packaging strategy/ Define relevant tools for A&G communication with the Brand team depending on product and seasonal initiatives in defined 360 consumer touch points, especially on all digital touch points / Manage Apparel & Gear product photoshooting/ Define long term strategy for product communication and validate seasonal product communication requirements. Coordinate product team briefs and track cross channel execution to insure consistency of product / consumer experience/ Primary contact or branded partner marketing assets and needs. / Transversal team management

Managed a 20% growth in 3 years on a mature market up to 18 million € GS/ Develop and implement a channel specific product strategy for a sportswear collection/ Manage the process by collaborating with R&D, Design and Development teams to createassortment based product range that is market ready/ Support the Go to Market process with presentations to key audiences (both internal and external)./ Create assortment-based yearly product line plans that achieve the category objectives for sales,gross, margin, supply chain, KPI’s and brand image/ +20% collection growth in 3 years up to 18M euros on a mature market/ Launching new collection 2.5M euros in 2 seasons/ Create successful product launches by developing: sell-in tools, in-store merchandising tools, sellout tools and training programs for global sales force/ Transversal product team management/ Direct management of 1 junior and 2 trainees

/ Quantitative and qualitative marketing studies/ Establishing a business plan for a new junior range/ Establishment and management of Fall Winter 2011 headwear / Preparation of design and technical brief/ Products and marketing strategy presentation to subsidiaries 3 times a year

/ Sales analysis and linear management of the four Brittany departments/ Negotiation for highlighted products and promotional events in stores/ Promotional tools analysis