Alexis Holley Email & Phone Number

Arizona, United States

Arizona, United States

• Owned statewide execution of KickStand Cocktails’ strategic initiatives through SKU management, wholesaler management, both on and off premise sales distribution/ partnerships/share, marketing sponsorships, inventory.
• Successfully launched a new brand at AZ wholesaler offices through one-on-one education/presentations, negotiating pricing/QCDs and creating distributor… Show more
• Successfully launched a new brand at AZ wholesaler offices through one-on-one education/presentations, negotiating pricing/QCDs and creating distributor incentives to ensure pursuit of KickStand goals and objectives
• Created AZ-specific business plan(s) with experiential and profitable campaigns to pitch to both distributor partners and local key chains (both on and off premise)
• Maintained accurate record of all brand profiles (RangeMe, Drizly, etc) as well as organizational structures, DLLC licenses, competitive activity, special projects and/or pending needs Show less

Phoenix, Arizona, United States

• Assisted in the hiring process, trained and managed two field sales reps in both on and off premise, creating targeted route lists in specified territories and quarterly KPIs
• Drove value + excitement within the distributor network through year-round business planning, in-market execution + education, implementation of local + regional programs all while bringing the Four Peaks brand.
• Built and executed quarterly projects in an effort to reach a larger… Show more
• Built and executed quarterly projects in an effort to reach a larger footprint and maximize essential partnerships such as with our three major sports leagues sponsorships
• Awarded 2022 Region Craft Rep Of The Year by Anheuser-Busch High End Division Show less

Phoenix, Arizona Area

• Owns nearly 300 miles of on-premise focused accounts with profound knowledge of craft beer and brewing process as well as strong communication and presentation skills
• Recommends and implements sales strategies for brand growth based on market research and competitor analyses to accounts and wholesalers within market territory
• Manages 3 Tiers of approximately 200 accounts by adding value via driving distribution, displaying POS items, educating retail employees, hand… Show more
• Manages 3 Tiers of approximately 200 accounts by adding value via driving distribution, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional program.
• Increased points of distribution across key on-premise accounts in territory by 31% (from 55% to 86% PODs)
• Coordinates brand information, supplies POS material, and keep lines of communication open with wholesaler network of 9 shared distributor partner reps, 2 team leads, 1 segment manager, 1 brand manager and 3 key.

Phoenix, Arizona Area

• Established new and maintain existing relationships with key influencers and partners in specific on-premise territory
• Executed creative on-premise events, promotions and activations to enhance the Anheuser-Busch brand image within accounts
• Collaborated with account partners and wholesaler to execute the Anheuser-Busch sales strategy and maximize account profit
• Managed monthly budget to amplify samplings and trial events
• Actively seek out local… Show more
• Actively seek out local opportunities to tie in Anheuser-Busch brand focuses and own big moments in the on-premise environment

Maricopa, Yavapai And Coconino Counties

• Drove marketing strategy through creative promotional, event and sales initiatives in the field
• Managed a total of 11 social media pages – 6 Facebook pages, 4 Twitter accounts and 1 Instagram
• Maintained an email marketing database of 40,000+ consumers - producing weekly blasts
• Strategized and authored all blog posts – 3+ per week, occasionally supervising guest bloggers
• Created and leveraged calendar of assets, supporting multiple divisional programs and… Show more
• Created and leveraged calendar of assets, supporting multiple divisional programs and activities, both on and off sale

Santa Monica, California

• Responsible for administrating all aspects of consumer marketing amongst all sides of the brand as well as coordinating all product sales[Brand & Product]: Interacted with consumers in the Red Bull voice by customizing.
• Responsible for administrating all aspects of consumer marketing amongst all sides of the brand as well as coordinating all product sales[Brand & Product]: Interacted with consumers in the Red Bull voice by customizing.

Tempe, Arizona

• Responsible for driving Red Bull's collegiate marketing strategies in Arizona and acting as a local face to the global brand specifically at Arizona State University-Maximized communications output and fostered.
• Responsible for driving Red Bull's collegiate marketing strategies in Arizona and acting as a local face to the global brand specifically at Arizona State University-Maximized communications output and fostered.

Tempe, Arizona

• Responsible for all Wings Team duties in addition to:-Delegating all Wings Team scheduling-Setting Wings Team marketing campaigns and sampling goals -Planning logistics of athlete and event vehicle activations.
• Responsible for all Wings Team duties in addition to:-Delegating all Wings Team scheduling-Setting Wings Team marketing campaigns and sampling goals -Planning logistics of athlete and event vehicle activations.

Tempe, Arizona

• Drove product trial and brand loyalty through product and brand expertise, consumer interactions and sampling
• Expanded consumer base by fostering local relationships, researching consumer trends/target markets and overcoming consumer objections
• Strategically planned creative marketing concepts to increase brand and product awareness through communication both as the face of the brand as well as through social media skills

Phoenix, Arizona Area

• Managed all social media outlets for "The Johnjay and Rich Morning Show" including all affiliate pages (syndicated in 9 cities)
• Screened phone calls and made executive decisions about content to be broadcasted on-air to a following of just under 1 million live radio listeners as well as iHeart Radio
• Broadcasted a live television segment on 3TV in AZ and in CO Springs
• Created, filmed and edited daily web content and general web maintenance
• Represented the company at… Show more
• Represented the company at various community events including grassroots campaigns, charity events and social events i.e. local concerts

Arizona State University

• ASU's sports marketing program partnered with Fox Sports to address innovative marketing, research, technology and product strategies in a nationwide campaign to rebrand Scout.com into Fox Sports Next -Expanded the Fox.
• ASU's sports marketing program partnered with Fox Sports to address innovative marketing, research, technology and product strategies in a nationwide campaign to rebrand Scout.com into Fox Sports Next -Expanded the Fox.