Alexis Uribe Villarin Email & Phone Number

Mexico City, Mexico

México

Ciudad De México, México

Responsible for building brand volume, awareness, equity and advocacy for the whisky category, including The Dalmore and Jura Single Malt Whisky Brands amongst the trade, brand partners, high net worth consumers and media, whilst also taking responsibility for the P&L brands management in Mexico, working hand by hand with Casa Pedro Domecq, Whyte and Mackay Mexico distributorand the Whyte and Mackay marketing global team in HQ Glasgow, Scotland.• Reached from 2016 to 2020 Sell In and Sell Out objectives in 9L cases, increasing 8% vs LY in Sell In and 43% vs LY in Sell Out in volume and an increasing of 52% vs LY Sell In in value terms, increasing from 3% to 18% BCM for 2020.• Increased by 87% vs LY the Points of Distribution (PODs) nationwide• Increased by 256% vs LY the On Premise Accounts to achieve mental and physical availability for The Dalmore and Jura, training more than 16,200 staff members and reaching more than 9,800 consumers in special brand events.• Complete the full Marketing and Commercial plans for The Dalmore and Jura brands from 2017 to 2021, increasing by 30% the A&P budget for brand awareness building in 2021.• Accountable for developing and managing relationships with key accounts and with high net worth individuals and whisky collectors nationwide.• Demand Plan for +25 SKUs. Whisky category price strategy and portfolio optimization FY20: +50% DPA • PM for Brand experiences and campaign launches from creative stage to the execution in POS (digital and retail) with PRE/POST evaluation; Leading a multidisciplinary team (+30 people)

San Antonio, Texas Area

Develop commercial partnerships that help enhancing the success of Teleton’s campaign in the United States, in charge of the business development team, that evaluates, analyzes and develops strategies for the foundation growth. • Managed the 3 top 5 most important sponsors, increasing by 40% the donation vs LY. • Reduced by 39% the cost of lodging during the event and 100% vs LY of the traveling cost inside the US. • Increase 2 Key Accounts for Teleton 2016, Delta Airlines and Starwood Hotels (Sheraton)• Received the award of “Top Donations Employee” of 2015 because of the strategy of Los Angeles “Heart and Hands” campaign.

Ciudad De México Y Alrededores, México

B2B and B2C sales team coordination for key business growth. • Increasing the key accounts portafolio clients in 25%, the first 6 months. • Managing a team of 3 people in Mexico City area• Planning and developing a CRM program B2B and B2C, to be launch on January 2015.

Mexico City Area, Mexico

Responsible for On Premise key accounts development trough control and coordination on DIAGEO´s portfolio; whiskies, rums and vodkas brands plans, based on DIAGEOs marketing strategies and guidelines, all through impeccable handling customer relationships. RESULTS:• Achieved to be the fastest growing executive in Mexico’s On Trade Channel in 2013 Fiscal Year (July 2012 – June 2013) achieving the highest rating given to a DIAGEOs employee, “EXCEED EXPECTATIONS” grade. • Managing the 3 most important DIAGEO On Premise clients in Mexico: “La Chilanguita”, Fishers Group and Impulza Group, having a 254% growth on first year vs LY and 198% vs second year. Achieving on 2013 to turn “La Chilanguita Group” the most important nationwide client for the channel in terms of volume, value and brand building, being Johnnie Walker with Red Label and Black Label and Captain Morgan the brands with the most important growth.• Managed a growth of 197% vs Last Year on the assigned attention area, turning 5 basic accounts to strategic accounts in terms of volume and brand building and becoming benchmark for brand plans in execution.CAPTAIN MORGAN RUM "MORGANFEST" EVENT VIDEOhttps://www.youtube.com/watch?v=QRZOcJ_ZDpE

Polanco, Distrito Federal México

General administration, starting operations of the company and the development of strategic marketing and communication planning to get brand value among clients and consumers.ACHIEVEMENTSo Hiring and professional development of a 18 sales people team.o Commercial and Relationships Strategies development aiming to final client and suppliers.

Santa Fe, Distrito Federal México

I was responsible for the creation, planning, coordination and implementation for continuous improvement in marketing, media and public relations programs to communicate and implement brand value. ACHIEVEMENTS• I created impact of different media in TV, Radio, internet and print media, increasing from 30% to 90% retention of new customers. • I created the department of social and community networking online, increasing communications and sales channels to the customers and companies.• I developed and launch YOGACARE an oline store, a brand created by BIKRAM YOGA team.

Project Management Pmi, Project Management, Pmi Certification

Bachelors, Marketing

Activities and Societies: - Presidente de asociación estudiantil UPA (Unidos Por Ayudar), - Seleccionado en Repesentativo de Natación.

International Marketing, International Marketing

University of Westminster, London, United Kingdom business area.