Alexis W. Email & Phone Number

Austin, TX, US

Northbrook, Illinois, US

• Lead, train, and mentor a team of US and international Marketo experts who are high-performing technically savvy Individuals; embed a culture of measurement and continuous improvement
• Own the execution of highly visible demand generation programs in Marketo from beginning to end - including requirements gathering, development, testing, launch, reporting, optimization, and maintenance.
• Ensure marketing automation best practices and capture feedback for platform and process; collaborate with team members to drive continuous improvement of these
• Develop standardized processes and programs that allow creation of complex, multi-stage automated marketing programs
• Collaborate with key functions to develop accurate reporting and dashboards and ensure timely distribution of Insights to internal stakeholders
• Collaborate with the Intake and Project Management functions to improve and manage the day-to-day Marketo projects/tasks of the automation team within Adobe Workfront

Bee Cave, Texas, US

• Developed, managed, and optimized Marketo program components, including but not limited to: email invites, lead nurture, lead scoring, back-end webinar management, SFDC integration, lead processes, and campaign flows
• Researched, implemented and integrated marketing tech stack (Zoominfo, Google Analytics, Zoom Webinar, CVENT, etc.) into Marketo
• Presented to marketing leadership on overall and specific marketing KPIs, making data-driven recommendations from funnel analysis
• Executed ad hoc data migrations, imports and manage data quality programs focused on completeness, standardization, and de-duplication
• Improved campaign efficiency, contact outreach, and effectiveness by segmenting and leveraging the marketing database leading to 75% more visibility into campaign efforts
• Successfully merged 5 companies into Mitratech Tech Stack in less than a yearTechnical

Tampa, Florida, US

• Managed marketing technology stack (Marketo, Drift, Pathfactory, Consensus, etc.) including attribution, lead nurturing, lead lifecycle, lead scoring, ABM, forms strategy, webinars, cost allocation, revenue modeling.
• Managed all reporting for marketing KPIs (demand and lead generation activities)
• Strategized, executed, and optimized Go-To-Market lead generation efforts needed hit MQL goals and new business opportunities/pipeline
• Strategized and executed targeted ABM campaigns to improve funnel velocity, increase average deal size, and increase win rates
• Responsible for lead and contact data management, including data quality and development of ongoing hygiene programs
• Project managed multiple agencies to align key company-wide initiatives Technical

Austin, Texas, US

Austin, Texas, US

Member of the pioneer class for Personify's marketing rotation program. Rotations included:Sales Operations: Mentored by Sales Operations Manager. Established processes to support administrative, development, and change management activities. Handled basic administrative functions including user account maintenance, reports and dashboards, and workflows..

Georgetown, TX, US

• Ignite traffic to website using social media strategies meanwhile generating leads for sales team. Target: aggregate producers and aggregate members. Maintained corporate brand and managed a team of three; Lead.
• Developed and managed all advertising, marketing, and promotional activities for Lonestar Crushers
• Created website content for lonestarcrushers.com web pages using WordPress
• Utilized Google Analytics to gather and track website metrics to implement recruiting strategies
• Designed multiple email campaigns using Constant Contacts
• Created strategic sales and marketing campaigns for target market to improve operations and sales growth

• Implemented and optimized marketing efforts that increased foot traffic and virtual visitors for medical school certifications. Target: students, recent graduates, and higher education seekers. Part-time position for.
• Establish professional relationships with physicians
• Design and crafted e-marketing materials for a range of projects
• Initiate internet marketing campaigns including email, print, digital
• Work with web designer to improve website template and content
• Use SEO and Google analytics to reach target audience

Bachelor Of Business Administration (B.B.A.), Marketing And Management

Bachelor Of Business Administration (Bba), Marketing

Associate'S Degree, Marketing