Alexis W. Email and Phone Number
Alexis W. work email
- Valid
Alexis W. personal email
Experienced marketing automation professional with 5 years in marketing operations, strategy, and automation. As a 2x Adobe Certified Expert Marketo Engage Business Practitioner (Marketo Certified Expert) with 4+ years leading marketing operations, automation initiatives and administering Marketo, I have extensive experience helping B2B organizations drive business growth, operational excellence and insightful analytics. I bring the business and marketing acumen required to lead others and contribute to company KPIs. I have worked with multi-million-dollar organizations and start-ups, allowing me to adapt quickly to a new industry, thrive in a fast-paced environment and be agile in both strategy and tactics to fit the use case. Excellence, achievement, vision of the future, strategy, and curiosity are what energizes me the most. I naturally seek to make things better (excellence & optimization are my middle names) and love learning. I strive to do meaningful work that makes a big impact and enjoy thinking & strategizing about the future while using data/analytics mixed with experience to drive that path forward.Key areas of focus: Marketing operations, MarTech strategy & optimization, Marketing automation, Reporting & Analytics (funnel, revenue/ROI, campaigns), Program Execution & Optimization and Business Process Improvement.MY STRENGTHS PROFILEGallup CliftonStrengths® Assessment - Top 5 Strengths Themes:Discipline | Relator | Restorative | Responsibility | Learner Read descriptions: https://www.gallup.com/cliftonstrengths/en/253715/34-cliftonstrengths-themes.aspx
-
Adobe Certified Expert (2X) - Marketo Engage; Global Manager Of Marketing Automation OperationsUl SolutionsAustin, Tx, Us -
Global Manager, Marketing Automation OperationsUl Solutions Dec 2022 - PresentNorthbrook, Illinois, Us• Lead, train, and mentor a team of US and international Marketo experts who are high-performing technically savvy Individuals; embed a culture of measurement and continuous improvement• Own the execution of highly visible demand generation programs in Marketo from beginning to end - including requirements gathering, development, testing, launch, reporting, optimization, and maintenance.• Ensure marketing automation best practices and capture feedback for platform and process; collaborate with team members to drive continuous improvement of these• Develop standardized processes and programs that allow creation of complex, multi-stage automated marketing programs• Collaborate with key functions to develop accurate reporting and dashboards and ensure timely distribution of Insights to internal stakeholders• Collaborate with the Intake and Project Management functions to improve and manage the day-to-day Marketo projects/tasks of the automation team within Adobe Workfront -
Senior Manager Marketing OperationsMitratech Nov 2021 - Dec 2022Bee Cave, Texas, Us• Developed, managed, and optimized Marketo program components, including but not limited to: email invites, lead nurture, lead scoring, back-end webinar management, SFDC integration, lead processes, and campaign flows• Researched, implemented and integrated marketing tech stack (Zoominfo, Google Analytics, Zoom Webinar, CVENT, etc.) into Marketo• Presented to marketing leadership on overall and specific marketing KPIs, making data-driven recommendations from funnel analysis• Executed ad hoc data migrations, imports and manage data quality programs focused on completeness, standardization, and de-duplication• Improved campaign efficiency, contact outreach, and effectiveness by segmenting and leveraging the marketing database leading to 75% more visibility into campaign efforts• Successfully merged 5 companies into Mitratech Tech Stack in less than a yearTechnical -
Marketing Operations ManagerSpirion Feb 2021 - Nov 2021Tampa, Florida, Us• Managed marketing technology stack (Marketo, Drift, Pathfactory, Consensus, etc.) including attribution, lead nurturing, lead lifecycle, lead scoring, ABM, forms strategy, webinars, cost allocation, revenue modeling, lead source methodology, funnel & revenue reporting analysis & optimization.• Managed all reporting for marketing KPIs (demand and lead generation activities)• Strategized, executed, and optimized Go-To-Market lead generation efforts needed hit MQL goals and new business opportunities/pipeline• Strategized and executed targeted ABM campaigns to improve funnel velocity, increase average deal size, and increase win rates• Responsible for lead and contact data management, including data quality and development of ongoing hygiene programs• Project managed multiple agencies to align key company-wide initiatives Technical -
Marketing Operations CoordinatorPersonify Corp Aug 2019 - Feb 2021Austin, Texas, Us -
Marketing Rotation ProgramPersonify Corp Sep 2018 - Aug 2019Austin, Texas, UsMember of the pioneer class for Personify's marketing rotation program. Rotations included:Sales Operations: Mentored by Sales Operations Manager. Established processes to support administrative, development, and change management activities. Handled basic administrative functions including user account maintenance, reports and dashboards, and workflows. Assisted in training of new users, and grow the Salesforce.com skill set across the organization.Demand Generation: Worked directly under the Senior Demand Generation Manager. Built digital campaigns across all major channels. Managed list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion. Product Marketing: Worked under the Director of Product Marketing. Designed and implemented an initiative for win/loss analysis from scratch, conducted field competitive intelligence research, and created buyer persona to support identification and prioritization of target accounts.
-
Sales And Marketing SpecialistLonestar Crushers Aug 2017 - Sep 2018Georgetown, Tx, UsIgnite traffic to website using social media strategies meanwhile generating leads for sales team. Target: aggregate producers and aggregate members. Maintained corporate brand and managed a team of three; Lead generation / Brand awareness focus.Duties:• Developed and managed all advertising, marketing, and promotional activities for Lonestar Crushers• Created website content for lonestarcrushers.com web pages using WordPress• Utilized Google Analytics to gather and track website metrics to implement recruiting strategies• Designed multiple email campaigns using Constant Contacts• Created strategic sales and marketing campaigns for target market to improve operations and sales growth• Utilized content marketing across multiple channels with creative copy• Improved sales practices by defining sales cycle, created accurate job descriptions, and developed standards for CRM• Created and updated users, reports, and dashboards to track pipeline/stages for management visibility• Designed, setup, and maintained Salesforce standard, custom, and junction objects while also structuring user roles, security profiles and workflow rules -
Marketing CoordinatorPromed Career Institute Sep 2016 - Aug 2017Implemented and optimized marketing efforts that increased foot traffic and virtual visitors for medical school certifications. Target: students, recent graduates, and higher education seekers. Part-time position for experience in field of study; Lead generation / Brand awareness focus.• Establish professional relationships with physicians• Design and crafted e-marketing materials for a range of projects• Initiate internet marketing campaigns including email, print, digital• Work with web designer to improve website template and content• Use SEO and Google analytics to reach target audience• Educate the community on ProMed services• Select and approve appropriate Practicum sites• Provide orientation for the on-site supervisors• Provide all externship (Practicum) support of the facility and the student• Meet at least weekly with the educational leader to discuss student progress• Report progress of students and quality of medical supervision and education to Program Director weekly • Abide by school policies/procedures
Alexis W. Skills
Alexis W. Education Details
-
Texas A&M University–Central TexasMarketing And Management -
The University Of Texas At ArlingtonMarketing
-
Central Texas CollegeMarketing
Frequently Asked Questions about Alexis W.
What company does Alexis W. work for?
Alexis W. works for Ul Solutions
What is Alexis W.'s role at the current company?
Alexis W.'s current role is Adobe Certified Expert (2x) - Marketo Engage; Global Manager of Marketing Automation Operations.
What is Alexis W.'s email address?
Alexis W.'s email address is al****@****ech.com
What schools did Alexis W. attend?
Alexis W. attended Texas A&m University–central Texas, The University Of Texas At Arlington, Central Texas College.
What are some of Alexis W.'s interests?
Alexis W. has interest in Social Services, Investing, Restoring, Politics, Cultural Art, Education, Environment, Science And Technology, Comedy Shows, New Social Media.
What skills is Alexis W. known for?
Alexis W. has skills like Marketing, Advertising, Leadership, Management, Microsoft Excel, Social Media, Creativity Skills, Organization Skills, Public Speaking, Research, Analytical Skills, Strategic Planning.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial