• Oversee site operations and optimization, product creation and merchandising, content and SEO, reporting and KPI tracking, and agency and tech partnerships• Spearheaded the addition of a new revenue channel, driving as much as 18% of total revenue through the growth and optimization of list acquisition, automated email marketing, and SMS marketing• Collaborate with internal and external teams on management of performance marketing channels, including paid search and paid social• Coordinated the design, development, and launch of three e-commerce websites: arthurashe.com, warmandwonderful.com, and gylesandgeorge.com• Manage all four Blazer Group brand websites exceeding $10m in yearly revenue

• Recruited to lead the redesign of the Rowing Blazers website on Shopify Plus • Managed merchandising and day-to-day operations of the website, regular reporting and analytics, and web agency partnerships• Executed Black Friday/Cyber Monday site-wide promotion resulting in the company’s first multi-million-dollar month

• Managed all Shopify site content including product creation, merchandising, and seasonal collection launches for a 105-year-old heritage brand• Collaborated with the marketing, creative, and retail teams to maintain an omni-channel brand strategy – aligned on email, social, in-store, and website messaging• Responsible for report generation and analysis of site performance – made strategic recommendations directly to Creative Director and E-com Director based on findings

• Executed creative merchandising direction in 6,000+ sq-ft location

• Responsible for day-to-day management of selling team; Responsible for $1M+ annually