Advised large consumer product companies and early-stage startups on brand positioning, product development, customer acquisition, and launch strategy.• Designed strategy for Mary Kay to enter the bridal market; advised Eucerin on marketing and launch of new in-shower lotion; developed online marketing strategy and collateral for L’Oreal Purology hair line.• Conducted market research and data-analysis to determine brand positioning for 7 travel and lifestyle apps.• Developed marketing strategy for OurPlan, driving 250k pre-launch downloads of app by college students.• Engaged by Burt’s Bees, Pantene, Neutrogena, Crest, and Invisalign to represent their products on NBC, CBS, E! News; conference panelist for Inc. Magazine, Forbes, Well+Good, SheSpeaks, and Intuit.

Conceptualized, analyzed market opportunity of, launched, and oversaw the first online women’s lifestyle magazine designed to promote diversity of body shape, size, and color; reached 240k people each month.• Hired and led a cross-functional, geographically dispersed team of 35, generating $250k/year in profit.• Conducted quantitative research to anticipate and adapt to market changes, pivoting revenue strategy as a result.• Increased ad revenue 50% year over year for 6 years; secured Olay as anchor partner within 2 months of launch.• Named “Top 10 Women’s Lifestyle Website” (Forbes), “Top 9 Beauty Blog” (Women’s Health); press coverage included The Today Show, CNN, Oprah.com, People, WWD, BuzzFeed, Inc., Teen Vogue, and Business Insider.

Hired by women’s lifestyle brands to share their messaging on morning and entertainment TV shows (Today Show, The Doctors, E! News, etc.) and via online media platforms such as PopSugar. Clients included Invisalign, TJ Maxx, Olay, CoverGirl, L’Oreal, Neutrogena, and Crest.

Collaborated with cross-functional team to produce 3-5 data-driven articles per day, designed to increase search engine optimization, organic reach, and revenue.

Facilitated a daily communal support group for 40 Maasai women who were widowed by HIV/AIDS; helped members secure microfinance loans to purchase beads to create and sell jewelry to tourists; helped the women create cooperatives to get wholesale deals on produce; taught basic English and math.