Alexander Janson Email & Phone Number

London, England, United Kingdom

Manage and drive the deployment and adoption of end to end media campaign decisioning solution for Nestle, Ubisoft, ABSA, Singapore government and Disney, to support business growth, maintain client satisfaction and protect client revenue / increase internal profitability.Conduct comprehensive assessments of the current state of business, compare findings with the desired client objective and create as well as present deployment proposals.Lead the deployment of Global Operations products and services across global clients including scoping of requirements, assessing level of effort, rolling out the solution, and doing the change management needed for the successful adoption of the products and services.Subject Matter Expert on specific services becoming the go-to person for any questions on capabilities such as the media brief, audience building, consumer insight, planning budget across media types.

London

Pega Partner - AI-powered decisioning and workflow automation.£30k cross-sell initiative to Plusnet.Recruited new talent for BT account.Calculated multi-million-pound invoices on a quarterly basis for services provided.Active participant in high-level company strategy meetings, collaborating with cross-functional teams to generate innovative ideas, devise effective solutions for organizational challenges, and strategize implementation tactics..Led 60 minute SWOT and OKR workshop, empowering department heads to set ambitious goals and develop actionable strategies.

London

Food & beverage e-commerce, enabling producers to sell directly to independent retailers without the use of an expensive wholesaler, making food & beverage procurement affordable, efficient and transparent between businesses.Designed and enabled e-commerce platform international orders resulting in a notable 15% boost in sales across from EU.20% increase in sign ups and improved retention by mapping out the user journey then identifying and improving user touch points.Used ShelfNow marketplace intelligence tools to complete fast efficient orders from seller to buyer.Decreased customer ordering time by 50% by implementing a range of user feedback-driven features and fixes, employing Figma for wireframe mock-ups and logic mapping, fostering a precise comprehension of the end user experience for the development team.

London

Generated a significant impact by securing 187 signups, resulting in FMCGs orders valued at £45k via cold walk-ins to businesses, cold calling, participation in food and beverage events, highly targeted multi-step cold outreach campaigns and 3P agency lead generation.70% average open rates on monthly sales newsletters creating awareness of new products and events, testing marketing ideas and maintaining credibility.Entered technology showcases to promote ShelfNow to 33,500 local shops members via Association of Convenience Stores.Spearheaded 15 major feature updates to enable technical evolution of ShelfNow platform, meeting user demand.

London, United Kingdom

Laundrapp is the technology company that has transformed the global laundry and dry cleaning industry. Originally launched in London in Jan 2015, Laundrapp quickly expanded to a further 40 cities across the UK and now dominates that market. International growth has been under license of white label products (Powered by Laundrapp) and we are currently operational in Australia, Brazil, Dubai, New Zealand, Italy, Nevada (US) and Mexico.Winner of 'App of the Year' (2016) & 'Global Innovation Award' (2017), our platform is the market leading solution for companies who want to offer a digital side to their business.Key Achievements:5 global licensee partners onboarded through careful collaboration with development teams: customer app, driver app and web based admin console.Established a streamlined 7-step process for partners to transition from post-sales development, design, configuration, and beta testing to the subsequent stages of a soft launch and marketing launch.Ensured partner success, using tried and tested successes of Laundrapp's marketing, customer care, technical and operational projects.Designed comprehensive reports encompassing key metrics such as revenue compared to forecast, average transaction values, customer and order numbers, app impressions, app downloads, and the conversion rate from download to first purchase.Collaborated closely with the tech teams to successfully resolve 190 Jira tickets, leading to highly satisfied licensees. This proactive effort resulted in generating £750k in licensing fees, while also ensuring consistent month-on-month growth in royalties.

London, United Kingdom

Marketing Automation services ensure that not only you have the right technology solution in place but also get the maximum value out of it in terms of contribution to your sales pipeline.Onboarded 2 enterprise client end-to-end B2B demand generation e-mail marketing centres using off shore teams, while maintaining the 4 enterprise client demand generation centres.Delivered over 100 hours of impactful QBRs to 9 enterprise clients, fostering strong partnerships and providing strategic insights to drive business growth and client retention.1,000s of client leads converted to opportunities, penetrating deeper into existing accounts whilst lowering overall cost of marketing operations.Improved automation processes using technologies such as Oracle Marketing Cloud, Eloqua Sales Force, Marketo and Seibel.Used latest technology updates from the providers, based on business objectives, applied these to client campaign strategies.80% contract renewal rate through good client relationships.

Beijing

We are Digital Jungle, a marketing-tech firm that works with Western brands to connect them with a Chinese speaking audience; living in China and abroad. With offices in China and around the world, we are the leading provider of Chinese language digital & technology programs; from brand development, to full service ecommerce, digital marketing and website developments. Let us work with you in making your brand resonate with Chinese consumers.Key Achievements:Authored 90 page brand opinion reports using in-house social media crawling technology, pulling data from circa 1 billion netizens for 5 major western brands operating in China, identifying new growth avenues for use in digital marketing campaign decisions.Delivered cost effective solutions on consumer insights gathering to help decision making in future product decisions.Maintained 50% average renewal of subscriptions to company social-listening platform.Led staff meetings and appraisals to highlight achievements and keep motivation high.

Beijing

We deliver transformation, not just words. Grounded in world leading experience design and delivery capability that combines strategy, experience, data and technology we get you to market and drive continuous improvement.

London, United Kingdom

London, United Kingdom

We're an award-winning, luxury travel company. We create tailor-made holidays that are as individual as the person we're creating it for.

Jambi Province, Indonesia

Ba Hons China Studies 2:1

Education record