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Revenue focused Executive Leader in the Technology & Professional Services Arenas driving hyper growth across multiple companies over 25+ years helping organizations crack the code to becoming GTM growth machines. Alex’s Go-to-Market (GTM) leadership experience has consistently aimed towards helping clients develop and implement technology solutions, while helping organizations drive meaningful growth. He is a nationally and regionally recognized growth leader including being named Selling Powers' CRO of the Year in 2023 and Technology Association of Georgia's Sales Leader of the Year in 2019. Alex's career started off with a Finance/Accounting background and then transitioned into sales, revenue and growth leadership across enterprise software, outsourcing, management consulting & technology services. He has enjoyed progressive roles across high-growth companies including Sparq/Rural Sourcing, Solu Technology/LEHAN Partners, JeffersonWells/Experis/Comsys, Daugherty Business Solutions, ACI/S1, Ajilon Consulting, Lanier Worldwide and Continental Airlines.Currently, Alex serves as an Investment Partner and Executive Advisor to Sparq after leading the GTM and client-facing revenue driving teams and strategy for the firm, during which Sparq successfully grew nearly 6 times/30% CAGR, adding more than $100M in annual revenue and 20X EBITDA growth. In doing so, Alex built the GTM Revenue Organization from scratch into a high-performing engine across Sales, Solution Engineering, RevOps, Sales Enablement, Sale-led Marketing and Client Success. During this time, Sparq realized tremendous growth across its client-base, capabilities, ability-to-scale, as well as revenues fueled by two private equity investments in 2019 and 2023.Prior to joining Sparq, Alex led the successful sale of his technology and management consulting firm in 2014, LEHAN Partners, as Managing Director and Equity Partner to a Strategic - SOLU Technology.Additionally, Alex serves as a Board Member of Auburn University's Harbert School of Business where he also occasionally guest-lectures, is a member of Circadian Ventures' Advisory Council, and advises/ consults organizations on GTM playbook development focused on messaging, client-acquisition and expansion.Alex is a proud Alum of Auburn University, where he earned his undergraduate degree, as well as SMU’s Cox School of Business, where he earned his MBA.
Circadian Ventures
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Advisory Council MemberCircadian Ventures Sep 2024 - PresentAtlanta, Georgia, UsWorking with a small group of Atlanta-area C-level Tech Executives, Technology Advisory Council (TAC) members are focused on providing insight to help drive innovation and growth for Circadian's portfolio companies. This includes:• Identifying promising start-ups and early stage companies for potential investment opportunities.• Providing due diligence support to evaluate the viability and growth potential of portfolio companies.• Assisting in driving accelerated growth for portfolio companies through strategic insights and recommendations. -
Member Of The Board Of AdvisorsAuburn University Harbert College Of Business Aug 2024 - PresentAuburn, Al, UsServe on Auburn's HCOB as a BOA member to drive engagement and advancement of the Harbert College via Alumni relations, programing, and student engagement. -
Executive AdvisorSparq Jul 2024 - PresentAtlanta, Ga, UsAs Executive Advisor, Alex is focused on the success of some of Sparq’s most strategic accounts. In this role as Executive Sponsor, he will lead Sparq’s Client Management teams for select large enterprise accounts. The outcomes he is charged with center on client retention and overall relationship success and growth, ensuring these strategic clients achieve great outcomes partnering together with Sparq; with this, Alex continues to report directly to Sparq’s CEO. Prior to moving into the role of Executive Advisor in mid-2024, Alex joined Sparq in 2016 as Chief Revenue Officer where he led the Go-To-Market (GTM) and client-facing revenue driving teams and strategy for the firm. In doing so, Alex built the GTM Revenue Organization from scratch into a high-performing engine made up of 40+ individuals across Sales, Solution Engineering, RevOps, Sales Enablement, Sales-led Marketing, and Client Success. During this time, Sparq realized tremendous growth across our client-base, capabilities and revenues fueled by two private equity investments. Additionally, prior to joining Sparq, Alex led the successful sale of his firm in 2014, LEHAN Partners, as Managing Director and Equity Partner to a Strategic, SOLU Technology Partners. Overall, he has 25+ years of GTM and RevOps leadership, sales leadership, and P/L leadership experience helping clients successfully build and buy, and implement and operate digital products and solutions, while helping companies drive profitable growth. He has enjoyed roles across some great high-growth companies including Solu Technology/LEHAN Partners/, JeffersonWells/Experis/Comsys, Daugherty Business Solutions, ACI/S1, Ajilon IT Services, Lanier Worldwide and Continental Airlines. -
Chief Revenue Officer (Cro)Sparq 2019 - Jun 2024Atlanta, Ga, UsBacked by Harvest Partners and Bain Capital, Sparq is a Product Strategy, Design & Digital Engineering Firm known for speed, quality, great outcomes & experiences, and a lower total cost of engagement. We specialize in 1. Product Strategy, Development & Launch, 2. Platform Modernization, 3. Cloud Enablement & Modernization, 4. Data, Analytics & AI, and 5. Product Evolution & Optimization.Reporting directly to the CEO, as Chief Revenue Officer, Alex is responsible for Sparq’s GTM and revenue growth and initiatives. Under Alex’s leadership, Sparq’s client list and revenue have grown considerably - 6X and 30%+ CAGR over the past 7+ years. In doing so, Alex built the GTM engine from 3 individuals to a team of 40+ across Sales, Solutions Engineering, Sales Enablement, Sales-led Marketing, Revenue Operations and Client Success.Alex has over 25 years of sales and leadership experience with a focus on technology and services. He is a pragmatic business leader bringing a diverse range of functional experience including roles across Technology, Finance & Accounting, Sales, Account Management, Sales Operations, and Regional P/L Leadership. Alex has worked for companies in various stages from successful start-ups to established private firms to $25 billion + public corporations.Prior to joining the company in 2016, Alex held a variety of growth-oriented leadership roles at Solu Technology/LEHAN Partners, Jefferson Wells/Experis/Comsys, Daugherty Business Solutions and ACI/S1 ranging from SVP - Sales to GM to Managing Director & Equity Partner.Alex received his undergraduate degree from Auburn University and his masters from Southern Methodist University.Impact:- 6X+ Growth over 8 years- 30%+ CAGR growth- 20X+ growth in EBITDA- Built from scratch a High-performing GTM Engine made up of 40+ overall including Sales, Solutions Engineering, Sales Enablement, Sales-led Marketing, Revenue Operations and Client Success -
Chief Sales Officer (Cso)Sparq 2016 - 2019Atlanta, Ga, UsAs Chief Sales Officer, Alex is responsible for the day-to-day leadership and management of our sales organization, for identifying new revenue initiatives, and for establishing and growing channels. -
Senior Vice PresidentDaugherty Business Solutions 2015 - 2016St Louis, Missouri, UsReporting directly the CEO, Alex Bruce re-joined Daugherty to take on newly created role - Senior Vice President, Sales and Account Management across Daugherty’s regional markets and enterprise client accounts. Alex is responsible for both direct sales leadership of each region's sales teams, as well as overall sales strategy, sales process and sales operations & enablement for the firm.Originally Alex joined Daugherty in 2005 as Regional Sales Leader for the Atlanta Market and Development Center where he was asked to provide sales leadership and sales process in order to expand our client base and deliver a broader mix of services. Along the way, he was promoted to Business Unit Leader to run the Atlanta-based Southeast Market after successfully expanding Daugherty’s client-reach and growing the region by over 3X. Impact:- Hired, ramped-up and led the sales teams across the U.S.- On interim basis, led the P/L operations in the Dallas market working through re-org and turn-around situation- Personally opened up Fortune 500 new logo in Dallas and acted as Account Manager for the #1 Dallas account over a 6 month period all while building out sales team in Dallas from scratch- Grew the #1 account in Dallas to a record high along with the overall office reaching record high revenues -
Managing Director & Equity PartnerSolu Technology Partners 2013 - 2015Victor, New York, UsJoined LEHAN as a Managing Director for the firm and an Equity Partner with the goal being to achieve revenue and EBITDA growth in order to successfully sell the firm within 24 months.Without an Investment Banker or a process, we attracted a a strategic buyer in the Northeast who was looking to expand both footprint and capabilities. That company was Solu. Post sale of LEHAN to Solu, I was made a Director with the company and was asked to lead the new Southern region.Solü, formerly LEHAN, provides high quality, cost effective, value-added managed services, consulting, and professional services to our clients while providing our employees with an opportunity to achieve their personal and professional goals.Impact:- Revamped go-to-market strategy- Re-built the team- Attracted and successfully sold the firm to Solu- Completed the successful integration and merger of LEHAN into Solu- Lead the the then Southern region of Solu to it's strongest quarter ever prior to departing -
Managing Director, South RegionExperis Finance 2008 - 2013Milwaukee, Wi, UsGeneral Management, P/L responsibility and overall leadership of the South region for Experis Finance, consisting of 7 states with 8 offices, 200 + consultants and a staff of 20. This includes Sales, Recruiting, Marketing, Operations, Client-Account Management and driving a $50 MM P/L. Experis Finance is a Consulting and Professional Services organization focused on three practices: Finance/Account Operations, Risk Advisory and Tax.www.experis.us/Clients/Finance.htmImpact:- Promoted to MD role in 2012, with full P/L responsibility, after running sales and account management team in 2011- In my 2nd year as MD, we grew Revenues by 10%, increased Gross Margins by 11% and our operating profit by 23%- We rebuilt the Practice Director team creating the strongest out of all regions - Opened up a new Office in Jacksonville, merged/consolidated 2 offices to 1 in Atlanta and in Charlotte- And we added more "new logo's” than any other region in the country – 50 + -
Regional Director, Marketing And Business Development - Capital And Southeast MarketsExperis Finance 2011 - 2012Milwaukee, Wi, UsAfter successfully leading a 3-state $25 million region for Comsys and the subsequent acquisition of Comsys by Manpower Professional, I transitioned into a new role within a sister division within Manpower Professional - Jefferson Wells, leading the Sales and Account Management team across a 9 state $35 million region. Comsys, an IT services organization, was acquired by Manpower in 2010 as the IT services platform for the Manpower Professional Business Unit and part of their strategy to create a professional services platform with true consulting capabilities under a distinct brand. JeffersonWells was also acquired by Manpower, with Jefferson Wells being the platform for the F&A consulting & professional services vertical for the Manpower Professional Business Unit.Impact:- When I joined the Jefferson Wells team which COMSYS merged with, I moved into newly created Sales leadership role to help create, instill and drive a “sales culture”- Inherited a region that was losing money in 2 of 3 sub-regions where a new sales team was needed to be built; retained 5 of the 12 BDMs inherited, and hired 12 over the course of 3 months across 6 of the 8 offices in my region - Selected to lead a cross-functional team to develop and roll-out a national Sales “Playbook”- Rolled-out Territory Business Plans for the BDMs in my region that was then selected and rolled-out across all 5 regions -
Managing Director - Southern RegionExperis It (Formerly Known As Comsys It Partners) 2008 - 2010Milwaukee, Wi, UsOverall Leadership, Client-Satisfaction and P/L Responsibility for the Southeast business operations (2 offices with 200 + Billable Consultants and a $25 million P/L) for COMSYS, a billion dollar IT Services Provider. COMSYS delivers Managed Solutions and Project Delivery Services, Technical Consulting, Staff Augmentation Services, and Direct Hire and Executive Search Services. Our clients include organizations across Financial Services, Telecommunications, Healthcare, Retail, Transportation and others.Impact:- Inherited a region that needed a turn-around; the prior 2 years had seen a decline in revenues, loss of A-players and the defection of key-accounts - We drove an increase in revenue of 25% in my first full-year leading the region- Reduced Operating costs by 9% first full-year- Rolled-out Territory Business Plans for the BDMs in my region that was then selected and rolled-out across all 3 regions nationally- Was invited to be part of the new-hire national sales training team nationally -
Rvp, Sales And General ManagerDaugherty Business Solutions 2005 - 2008St Louis, Missouri, UsJoined as RVP Sales and Promoted to General ManagerDaugherty is a Management and IT consulting firm with 4 Lines-of-Service: Custom Application Development and Integration/Implementation, BI and Enterprise Reporting, ERP-SAP and Mobile Computing – Examples: billing systems, ecommerce applications, inventory management and replenishment, yield management and revenue reporting, capital planning and monthly close applications, pricing optimization, enterprise portals, application security assessment and remediation projects. Impact:- Joined Daugherty to build a sales organization (People, Process and Strategy) for the Atlanta region- We grew the business by 3X over 3 + years from $10 million to nearly $35 million; along the way, I was asked to take on the role of General Manager responsible for Recruiting, Admin, Delivery and overall P/L management.- Doubled the number of key accounts- Productized our consulting offerings- Increased our bill rates and margins by over 20% based on delivering enhanced value to our clients- Added significant management consultant capabilities and associated revenues- Hired over 100 field consultants and rebuilt a sales and solutioning team- And implemented an effective field consultant support and account management process - CS2. -
Vp Sales, National Accounts - East RegionS1 Corporation 1999 - 2005UsJoined as Strategic Accounts ManagerPromoted to Director, Strategic-Existing AccountsPromoted to VP, Strategic AccountsAnd then VP, National AccountsDuring my time with S1 (a front-end, platform-based enterprise banking and payments software, outsource and services provider to the financial services industry), we grew from less than $100 million to nearly $300 million and I was fortunate to work with and learn from a lot of very smart, committed, hard working professionals as well as numerous clients across the country in the banking arena. Starting as an individual contributor while taking on a variety of sales leadership roles over time, my primary responsibilities always centered around selling and managing large accounts (in both individual contributor and in leadership roles) including REGIONS, Huntington, The Principal Bank, BoA, Michigan National Bank, ABN AMRO, RBC Centura and many others; this included opening/closing initial contracts and multi-year account management focusing on renewals and selling new solutions to. In addition, I learned a lot regarding solution selling, negotiating through difficult implementations and seeing them through successfully, working with product management/marketing, and integrating new product offerings and sales people acquired via M&A. #1 sales person my first year with the company in the Americas and # 1 RVP/region my last full-year with the company. -
Business Development Director, National AccountsAjilon Nederland 1996 - 1999Zaltbommel, Gelderland, NlJoined as Account ExecutivePromoted to Senior Account ManagerPromoted to Director, National AccountsJoined the Atlanta office to open new accounts and learn the business. Opened up several large clients and grew my business with MCI, Bellsouth and a few others to almost $10 million annually. Along the way, I learned the importance of true client relationships and strategic account planning which lead me to take on one of two newly created national roles driving Strategic Accounts for the company. -
Sales ManagerLanier Worldwide 1994 - 1996UsStarted as a 100% commissioned Territory Sales RepPromoted to Player/Coach Regional Sales ManagerPromoyed to Nation Account Sales Executive -
Revenue Control ManagerContinental Airlines 1989 - 1994Chicago, Il, UsInternational Financial Planning Manager – lead Opex and Capex team of 3 - as part of a JV with Aeromexico AirlinesTicket Revenue Control Manager – (managed group of 50+ revenue accounting employees) Divisional Controller – Finance, Other Revenue and Tech Ops – individual contributorFinancial Analyst
Alex Bruce Skills
Alex Bruce Education Details
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Auburn UniversityHarbert School Of Business -
Smu Cox School Of BusinessFinance -
Smu Cox School Of Business
Frequently Asked Questions about Alex Bruce
What company does Alex Bruce work for?
Alex Bruce works for Circadian Ventures
What is Alex Bruce's role at the current company?
Alex Bruce's current role is Go-to-Market and Revenue Growth Executive Advisor | Revenue focused Executive Leader in the Technology & Professional Services Arena driving hyper growth helping organizations crack the code becoming GTM growth machines.
What is Alex Bruce's email address?
Alex Bruce's email address is al****@****uth.net
What is Alex Bruce's direct phone number?
Alex Bruce's direct phone number is +140487*****
What schools did Alex Bruce attend?
Alex Bruce attended Auburn University, Smu Cox School Of Business, Smu Cox School Of Business.
What skills is Alex Bruce known for?
Alex Bruce has skills like Solution Selling, Professional Services, Enterprise Software, Leadership, Business Development, Strategy, Sales Management, Team Building, Financial Services, Consulting, Business Process Improvement, Business Intelligence.
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