Alex Dodds Email & Phone Number

Responsible for growing two of Copart's brands, Cash For Cars and U-Pull-It accross digital and out of home.

Remote

Managed the product development, marketing, and customer delivery for a startup entrepreneurship program from the ground up that included mentorship, training, and education with one of Britain's leading entrepreneurs (Martin Warner), retailing at $2k.- Create and manage paid advertising campaigns across multiple ad channels (Facebook, all Google, and Instagram).- Managed sales pipelines that included multiple touchpoints via online advertising, email, and phone calls - with… Show more Managed the product development, marketing, and customer delivery for a startup entrepreneurship program from the ground up that included mentorship, training, and education with one of Britain's leading entrepreneurs (Martin Warner), retailing at $2k.- Create and manage paid advertising campaigns across multiple ad channels (Facebook, all Google, and Instagram).- Managed sales pipelines that included multiple touchpoints via online advertising, email, and phone calls - with telesales closes.- Led, managed, and motivated a small team of marketers, sales consultants, videographers, and external contractors to produce compelling work that impacted campaigns.- Controlled the mentorship element of the program by providing regular advice to program participants and hosted bi-monthly live workshops with up to 25 participants on Zoom about subject-specific topics covering entrepreneurship and marketing.- Responsible for developing the overall product from a customer perspective, continually introducing new features, resources, and tools to help entrepreneurs succeed.- Managed the recruitment of external contractors and sales consultants and the setting and negotiation of commission structures. Show less

Remote

Embedded awareness of digital marketing channels to ensure brand consistency and enhance client engagement for a high-ticket hypnotherapy training course retailing at $6-10k (growing monthly revenue $200k+) before being appointed to manage e-commerce operations for products priced at <$300. Grew e-commerce sector of business from $5k - $120k per month within 12 months.- Develop and deliver user-focused, consistent and high-quality digital content strategies across all platforms… Show more Embedded awareness of digital marketing channels to ensure brand consistency and enhance client engagement for a high-ticket hypnotherapy training course retailing at $6-10k (growing monthly revenue $200k+) before being appointed to manage e-commerce operations for products priced at <$300. Grew e-commerce sector of business from $5k - $120k per month within 12 months.- Develop and deliver user-focused, consistent and high-quality digital content strategies across all platforms, including: web and social media.- Lead, motivate and provide direction to a virtual team of two while engaging with external contractors.- Creatively lead social content brainstorming to create content ideas driving brand engagement.- Champion marketing innovation in alignment with changing audience demands.- Facilitate website development, alongside content strategy definition.- Enhance Pay-Per-Click (PPC) campaign performance through utilisation of Google Analytics and analysis of traffic as well as audience responses. Show less

London

Harley Academy is a nationwide training initiative to support safer practice in cosmetic medicine, following new government recommendations.- Responsibility for SEO efforts (including technical) and strategy - Consistently in the top three (often top two) results on the search engine results page for targeted keywords.-Social Media (including paid)-Coordination of work and projects with agencies-Producing website content and blog copy-Basic web… Show more Harley Academy is a nationwide training initiative to support safer practice in cosmetic medicine, following new government recommendations.- Responsibility for SEO efforts (including technical) and strategy - Consistently in the top three (often top two) results on the search engine results page for targeted keywords.-Social Media (including paid)-Coordination of work and projects with agencies-Producing website content and blog copy-Basic web development and troubleshooting. Show less

Between August 2015 and September 2016 I ran and produced all content for thehairpincorner.com, a motorsport news and opinion blog with in excess of 2000 weekly visitors (approx 70000 page views per month) and 700+ email subscribers. Focusing on delivering a unique twist in a niche and oligopolistic motorsport news market, it grew in readership on a monthly basis and received attention and favorable comments from countries as far ranging as Brazil and Australia.I took the decision to… Show more Between August 2015 and September 2016 I ran and produced all content for thehairpincorner.com, a motorsport news and opinion blog with in excess of 2000 weekly visitors (approx 70000 page views per month) and 700+ email subscribers. Focusing on delivering a unique twist in a niche and oligopolistic motorsport news market, it grew in readership on a monthly basis and received attention and favorable comments from countries as far ranging as Brazil and Australia.I took the decision to close the site in September 2016, and direct my attention to other ongoing projects. -Featured in F1 Daily magazine, V8X Magazine, News 24/7 and by BMW.-Continually growing readership (~70000 page views per month) in a market dominated by a few key players such as Autosport, Crash.net and motorsport.com-Management of Social Media accounts -Google Search Console and Bing Webmaster tools, Google Analytics-High SERP rankings for keywords-Social Media Ad Campaigns-Media accreditation for numerous teams, NISMO (Nissan’s motorsport division), Volvo Cars Australia and Nissan Australia.-Ad Serving. Show less

London, United Kingdom

Worked as part of a nationally commended (by GQ Magazine, London Evening Standard), London based tech start-up executing and tailoring their customer acquisition strategy alongside management of social media channels and SEO projects, all with the aim of driving traffic to the website. -Successfully optimized existing copy and produced original content for webpages in accordance with SEO strategy to increase SERP ranking.-Management and production of original content for Social… Show more Worked as part of a nationally commended (by GQ Magazine, London Evening Standard), London based tech start-up executing and tailoring their customer acquisition strategy alongside management of social media channels and SEO projects, all with the aim of driving traffic to the website. -Successfully optimized existing copy and produced original content for webpages in accordance with SEO strategy to increase SERP ranking.-Management and production of original content for Social Media (Twitter, Facebook, G+) delivering an increase in user engagement by 10-15% on average.-Produced content in line with brand values and tone of voice, and distributed across all forms of b2c communication.-Initiated successful outreach to leading London based fashion and lifestyle influencers as part of a successful link building campaign.-Co-assisted in the launch and production of content for a business company blog generating original ideas for copy.-Conducted out of office visits to meet partners across London.-Drafted and issued press releases. Show less

Peterborough, United Kingdom

Working within the operations division at a market leading financial services organisation. Progressed through to a position where my main responsibility during my last months was to coach/supervise new team members and review payments before they were sent to beneficiary bank accounts. -Responsible for a team of five creating and managing beneficiary accounts.-0% Error Rate (no funds were ever sent to the incorrect account)-Worked to tight, same day deadlines to… Show more Working within the operations division at a market leading financial services organisation. Progressed through to a position where my main responsibility during my last months was to coach/supervise new team members and review payments before they were sent to beneficiary bank accounts. -Responsible for a team of five creating and managing beneficiary accounts.-0% Error Rate (no funds were ever sent to the incorrect account)-Worked to tight, same day deadlines to ensure clients received transfers at the rates they requested.-Gained a strong knowledge of restrictions and requirements when moving over 50 currencies between banks worldwide. Including transactions in local currency with multiple requirements.-Sat on the Payments Implementation Panel discussing and introducing changes to processing in line with changes in legislation and improving efficiency.-Accounts Payable transition projects. (VMS transition, IBAN changes)-Worked using detailed and specialist databases to move large sums of money. Show less

Bachelor Of Science (Bsc), Earth Sciences, 2.1

Key skills gained include data analysis, report writing and public speaking.

Education record

Activities and Societies: Swimming - City of Peterborough Swimming Club. County Champion and represented Cambridgeshire A Levels.