Provided strategic and tactical marketing leadership to support programs, special events, fundraising and public relations.Managed bilingual digital content and marketing for social media channels, 3 websites, and for a 15,000-person emailing list. Designed and authored pitch decks and briefs for donors, foundations and partners that helped raise $5.2M.Managed 2 consultants and 2 staff members to execute creative collateral, videos, and content. Collaborated with 22 educational and social service programs to drive messaging and brand identity to a regional audience.Mastered data management tools including Salesforce, YARDI and Google Analytics to drive decision making.Planned media relations press events and write press releases for 5 departments that generated 35 media stories.

Assisted in leading the coaching staff to guide the women's soccer team to the Super-Sectional final, a historic achievement for Holy Trinity High School.Collaborated with coaches to develop and implement strategic game plans to enhance player performance and team cohesion.Organized and conducted practice sessions focusing on skill development, tactical awareness, and physical conditioning to prepare the team for competitive matches.

I had always wanted to open a small business and I found an opportunity to self fund and create an entirely new gym. My main responsibility was to make sure there was more money coming in than going out. As a small business owner bringing money in required marketing creativity, developing an excellent customer service program, strategic partnerships and selling techniques and lots of hustle. Keeping money in the business required financial discipline, smart investments and many times wearing various hats within the organization to get things done. I also created and managed our brand through multiple media and traditional marketing channels. Managed and spearheaded social media accounts, website development, public relations and events. Developed the voice, design and strategy for a new brand.Responsible for the budget and finances including dollars spent on marketing.Researched and defined the appropriate marketing tactics and sales strategies for specific audience segmentation.Created all content and design for video, print, advertisements, emails and digital media.Defined and established partnerships for new business generation and network relations.Developed lead generation opportunities and marketing campaigns using data analysis and creativity.

The zoo was struggling to bring in African American and Latino audiences. My role was to develop the strategies and execute bilingual programs that would drive attendance from Chicago's south and west side. Partnership development, targeted marketing and interpersonal skills were essential in successfully reaching these new markets. Responsible for marketing insights and strategy and for the production and distribution of content for local Chicago communities.Defined the marketing plan and strategy for new markets in particular for Latino and African American communities.Established and nurtured major partnerships that brought in over $1.2 million in revenue and promotion.Created new social and public program events that brought in $525,000 in revenue.Utilized media mix to increase brand awareness from 33% to 51% in local Latino and African American communities.Co-created the first Nonprofit Multicultural Marketing Summit Conference. Created and managed new events including Salsa at the Zoo, Jazz at the Zoo and Fiesta Familiar.

This role allowed me to be a part of a team that developed a permanent 25,000 SQFT exhibit centered around human health and wellness. I was responsible for contributing and testing ideas for new public and educational programs, exhibits, content and guest experiences that focused on human anatomy and physiology. Additionally, I worked with scientist, designers, educators, evaluators, inventors and physicians to help the team tell the compelling stories that made people think about their own health.Oversaw evaluation of exhibits, education programs and public experiences for a $20 million dollar exhibitCo-created exhibit and programmatic experiences for a permanent exhibit on human health and wellnessDesigned and implemented evaluation tools and shared recommendations with designers and project directors.Directed multidisciplinary teams which included representatives from marketing, education, public programs and development departments.Designed and tested exhibit prototypes which resulted in award winning exhibits for the largest science museum in the Western Hemisphere.

Led the development, management, recruitment and implementation of a volunteer teen science program.Founded the Science Minors Alumni volunteer program that gave 200 inner city teens the opportunity to learn and teach science, meet and work with professionals and organize social events.Managed partnerships with 5 internal departments and 15 external organizations.Collaborated with fundraisers and donors on a program evaluation plan that raised $800K in private funding.

Taught a hands on and inquiry based science program to 120 students which contributed to increasing standardized test scores in science by 10%.Organized guest speakers ranging from an Iraq war veteran to a paralyzed gang member.Managed 5 classes, coached the junior high soccer team and oversaw the science club.