Alex George Email & Phone Number

Burbank, Ca, Us

Burbank, Ca, Us

Under my leadership, Cast & Crew’s brand and marketing team hasgrown audience engagement 15% QoQ.Our team has developed several new content marketing video series that have enhanced engagement and the brand's competitive positioning. We have optimized operations resulting in twice the volume of marketing output (traditional outbound and always-on content marketing campaigns)resulting in more than a 100% Y0Y increase in engagement across social as well as owned and operated. With my guidance, the brand and marketing team has dramatically strengthened cross-functional collaboration with teams throughout the organization delivering essential creative assets and materials to the sales team and all client-facing teams to better enable 1:1 engagement with partners.

San Jose, Ca, Us

Led a team dedicated to driving successful industry awareness and brand engagement through data-informed thought leadership content strategy, primarily by building a multi-channel distribution amplification strategy that included:1. Partnering with leading trade publications like Smartbrief and Business Insider to reach targets2. Collaborating with industry-leading event partners in the e-commerce, advertising, marketing space like AdWeek and Foundermade delivering keynote, breakout session, and panel discussion content programming.

Produced and led approvals and distribution processes for sales enablement collateral for Facebook community partnerships team (Facebook Groups)

Santa Monica, Ca, Us

Led a nimble, resourceful and smart team of marketers who developed successful go-to-market strategies positioning the value of online car-buying products to consumers. Additionally, my team was responsible for developing all B2B outreach communications to B2B customers (car dealerships) articulating the value of Edmunds' best-in-class digital car selling solutions.

Santa Monica, Ca, Us

Led all aspects of new product marketing launch from branding and positioning to strategy and execution, resulting in the number one revenue-generating product for Edmunds in 2016-17.

New York, Ny, Us

Collaborated with global brands and top-tier content publishers to create co-branded, cross-platform, video-centric premium programs resulting in 4x scaled distribution, 100% audience growth and ~$5 million annual revenue growth.

New York, Ny, Us

Built branded and sponsored content programs for leading consumer brands like L'Oreal, Pepsi, General Mills and Macy's that resulted in increased engagement and product sales.

New York, Ny, Us

Collaborated with billion dollar entertainment brands like Universal, Sony, Lionsgate, and Fox Studios on sponsored campaign creation and execution across Moviefone.com. Worked with non-entertainment category leading brands like Ford and Johnson & Johnson on custom, branded content programs distributed across Moviefone.com.

New York, Ny, Us

Cultivated strong business relationships with brand and agency clients at leading global brands like General Mills, Unilever, Pepsi, Coca Cola, and Nestle to develop strategic sponsorship and sponsored content programs that drove additional engagement, consumer traffic and revenue.

Arlington, Virginia, Us

Managed multi-million dollar client campaign budgets, built marketing campaign strategies, specialized in social media corporate team training in B2B, non-profit, association market. Primarily focused on driving corporate event attendance, association membership and loyalty member programs.

Ba, Sociology

High School Diploma