Alex Hoff Email & Phone Number

Mountain View, Ca, Us

San Francisco, Ca, Us

• Work collaboratively with designers and CEO to build a user-friendly mobile application for our news content rating platform• Make complex architectural decisions and implement the latest frameworks to build a responsive and user-friendly application• Increased daily user base by 25% and brand marketability by 100%

San Francisco, Ca, Us

Manhattan, New York, Us

• Lead iOS engineer for the Instagram Retail and Ecommerce Ads team• Build innovative new ad formats that moved our weekly revenue from~100k to over 2M• Lead Bar CTA project through full project development lifecycle, wroteall documentation, collaborated with other eng orgs and XFN, conducted experiment analysis and delivered a successful launch which helped push shopping ads from 150K to 350K daily revenue• Co-led the better engineering committee to champion code quality improvements and bug fixes• Increased test coverage by implementing integration tests on all of our ads formats and implementing a new rendering correctness framework to validate ads rendering for product tags• Ran brainstorming sessions and prioritized projects to build our roadmap for the half• Mentored server side engineers by running an iOS bootcamp for all engs who wanted to learn more about client work

San Francisco, Ca, Us

• Build features from health charts to persistence systems in a small, agile team using paired programming and test driven development• Lead complex projects such as participant communities and provider data sharing through discovery, design, development and release• Collaborate effectively with management, design and web teams to build user friendly and robust features• Remove all Objective-C code by converting 1800 lines to Swift• Reduce fires by increasing observability by visualizing bugsnag events on a Grafana board• Increased test coverage from under 60% to 92% of all classes covered• Mentored junior iOS engineer

Oakland, California, Us

• Expand the mobile enhancement teams bandwidth by pairing with senior developers to assist with stories and function as a member of the agile team• Increase visibility of BSC Wellvolution program by building an iOS machine learning framework using Create ML to classify users’ health based on data collected from HealthKit to recommend what preventative health program would be best for them

Oakland, California, Us

• Write and test queries for Kaisers certification system using SQL and Microsoft VBA to effectively onboard new Oracle access management system• Design and develop an automated request form submission system for the entire Technology Risk branch using Microsoft SharePoint Designer and C#• Communicate and coordinate projects for dozens of teams with the Business Engagement Team• Created the prototype for a system that would streamline the request process for hundreds of employees

Santa Clara, Ca, Us

• Quickly think on my feet and exercise creativity and critical thinking to troubleshoot and solve a variety of student’s abstract technical problems up to 50 times a day• Improve organizational, problem-solving, and analytical skills by methodically testing students computers for connectivity, hardware, and software problems

Improved organizational, problem-solving, and analytical skills by methodically testing hundreds of RoomioTv boxes for connectivity, hardware, and software problems in many different hotel rooms and environments.

Alpine Meadows, Ca, Us

Taught children aged 4 to 9 how to ski by using fun and interactive strategies. Used management skills to give each child in my groups of usually four to five personalized lessons and one on one learning opportunities.

Irving, Tx, Us

Achieved the rank of Eagle Scout in 2011

Master'S Degree, Engineering/Industrial Management

Bachelor'S Degree, Computer Engineering