Alex Kirk Email & Phone Number

Sydney, Nsw, Au

London, England, Gb

As part of our AUNZ board, and as leader of the Technology & Transformation team across our offices, I’m responsible for driving operational change and innovation in order to unearth actionable insights from data, to minimise process friction and risk, and to create business value through technology.- Designed and deployed a “tech stack for how we work” across the AUNZ business delivering significant efficiencies in time saved, and error minimisation- In partnership with our global and regional teams, led the AUNZ rollout of our upgraded product suite- Designed new processes and data connections across our network of offices to discover valuable business insights from previously hidden data- 100% digitisation of previously manual or analog tasks to unlock significant time savings as well as new insights used in both reporting and forecasting- Working with our trading teams to create and connect adtech & martech data, as well as offline sales and consumer data into user-friendly and actionable dashboards and reporting- Leadership, communication, and thought leadership around internal change management- Scaled initiatives designed and created locally use into other markets including the US and China

London, Gb

As part of our AUNZ board, and as leader of the Technology & Transformation team across our offices, I’m responsible for driving operational change and innovation in order to unearth actionable insights from data, to minimise process friction and risk, and to create business value through technology.- Designed and deployed a “tech stack for how we work” across the AUNZ business delivering significant efficiencies in time saved, and error minimisation- In partnership with our global and regional teams, led the AUNZ rollout of our upgraded product suite- Designed new processes and data connections across our network of offices to discover valuable business insights from previously hidden data- 100% digitisation of previously manual or analog tasks to unlock significant time savings as well as new insights used in both reporting and forecasting- Working with our trading teams to create and connect adtech & martech data, as well as offline sales and consumer data into user-friendly and actionable dashboards and reporting- Leadership, communication, and thought leadership around internal change management- Scaled initiatives designed and created locally use into other markets including the US and China

London, Gb

As the amount of information we deal with increases exponentially, this role (which I helped to create in 2015) is focussed on creating and deploying innovative technology solutions to our clients and to our customer-facing teams across ANZ. Our motto is “how we work is as important as the work we do” - to deliver on that, I and my team have:- Designed a new system of digital platforms to transform the organisation's operating model, rolled out across our full network and to our clients. Delivered >80% head-hour efficiency on previously manual tasks- Sold, designed, deployed and maintained complex online reporting systems for major customers including P&G, News Corp, Sunsuper, Fonterra, and two Australian state governments- Created demo technology platforms that have contributed to over $300m+ of new business wins to date, taking those demos from concept to reality- Worked with external technology partners to deploy new internal workflow tools that increase business efficiency and improve operational effectiveness- Led the commercial partnerships and contracts with platform vendors and strategic partners- I'm also active and visible within the industry, having been an Effies and an MFA judge, a LinkedIn Power Profile for Advertising in Australia 2017, and I contribute to the trade press.

London, Gb

As a leader of 'The Entertainment Division', MediaCom's specialist entertainment unit, I was responsible for strategic planning, group P&L control, and all our work on a wide range of clients, including Universal Pictures, Universal Music, Bose, Canon, ARN, Football Federation Of Australia, Carnival, Merlin, Carsguide, ebay, and Sony Mobile. I led the Australian element of the full Sony pitch, which ended up with us welcoming Sony Playstation and Sony Electronics to the group. During this time, I was also asked to step in to temporarily lead the P&G Australia account for six months, leading the full team of 25 through that year's annual strategic planning process across 20+ brands & products.- reporting into the Managing Director, led a large team across a complex portfolio of clients (20+ clients, team of 30+ people)- responsible for selling in strategy and planning for the team's client portfolio, (won multiple awards for our work)- accountable for P&L, and successful delivery of key business metrics (at the time, the agency's highest-earning team in revenue and profit)- designed and introduced multiple new systems and processes to reduce inefficient ways of working and increase client and team satisfaction (improved productivity on key tasks by 30%+)

London, Gb

I moved to Australia to become part of the leadership team on the Procter & Gamble business, where we acted as lead agency partner responsible for strategy, planning, implementation, and measurement. Within the wider 25-strong team - and working closely with both our client and agency hubs across APAC - I specifically led the Haircare and Oral Care brands, including their billion-dollar brands like Pantene and Head & Shoulders, and successfully launching a new Oral-B product into market.

London, Gb

Our award-winning work with Subway included strategic media planning, econometrics, analytics as well as strategic planning and data analysis for their loyalty scheme, the first fully mobile-enabled programme of its kind in Europe. All this plus market-beating audited buying results won us their own Agency Of The Year awards both locally and globally in 2010, in addition to a handful of industry gongs since 2008.

I primarily managed a £10m+ TV-focused account for this compact agency, dealing directly with the client’s CEO, in a fast-paced and challenging sector. The main business objectives revolved around integrating TV and search, continual optimisation of direct response, and implementing a then-unique £30m+, three-year TV deal delivering unprecedented terms to the client.

Working as part of a team of four for the (then) largest agency in Scotland, I was responsible for delivering top-tier broadcast pricing and quality on both national and Scottish-only clients, as well as implementing new planning, reporting and buying processes.

London, London, Gb

Starting as a TV Graduate, leaving as an Account Manager, trained in all aspects of UK TV buying to a high standard, responsible for delivering sector-beating results for a range of blue chip clients. Participated in the extensive internal training programme and ultimately trained and managed new graduate entrants.