Alex Mathews work email
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Alex Mathews personal email
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I've spent the past decade working in performance marketing, around some of the best minds in the industry.Specialties and areas of focus include:- Direct response advertising (FB, Google, Twitter, Snap, Google, Pinterest)- Paid marketing strategy - both CPA and ROI/LTV optimization- Optimization theory and execution- Marketing growth strategy- Sales / new business development- Performance marketing team building - Partner development- Distribution / inventory partnerships- Contract creation and negotiation- General early-stage hustle
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Svp Of MediaOverdriveBoston, Ma, Us -
Partnerships / Business DevelopmentTypeface Aug 2024 - PresentPalo Alto, Ca, Ca, UsJoined via acquisition of Treat AI.Backed by Salesforce Ventures, Lightspeed, Madrona, GV (Google Ventures), Menlo Ventures, and M12 (Microsoft’s Venture Fund) -
FounderHeadwall Oct 2018 - PresentBoston, Massachusetts, UsHeadwall is a collective of performance marketers from agencies and in-house teams.We focus on general growth marketing for ecom and apps, including paid media management performance creative, and BI / data analysis. Grew to 7–figure annual revenue and $25mm in ad spend under management in 18 months. -
AdvisorNads Organic Underwear 2023 - PresentDelray Beach, Florida, Us -
Growth Marketing Consultant + Advisor + InvestorGrowth Marketing Consultant + Advisor 2014 - PresentConsulted VCs, PE firms / hedge funds, and ecom growth companies on the social advertising landscape, marketing/ad tech, and omni-channel commerce strategies. Assisted with portfolio and prospect company due-diligence.Angel investing directly in early stage companies + SPVs
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President / Chief Customer OfficerTreat Oct 2023 - Sep 2024New York, Ny, UsHelping to build the future of AI creative for CPG brands. Acquired by Typeface. Backed by Greylock, Vinyl Capital, SV Angel, Homebrew, Eniac Ventures, and an amazing crew of industry veterans. -
AdvisorWhym Sep 2022 - Aug 2024Los Angeles, California, UsSave Now. Buy Later. Backed by investors & angels @Stripe @Venmo @Paypal @Apple @Google @Lightspeed @Sequoia @Salesforce @Snap @Facebook @Uber -
AdvisorArtifact Apr 2022 - Sep 2023San Francisco, California, Us -
InvestorBrij 2023 - 2023New York, New York, UsBrij is a software platform to connect the online & offline. We help brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.Invested in the seed round. -
InvestorIntelligems May 2022 - May 2022Brooklyn, New York, UsIntelligems is a b2b [martech] software company that helps e-commerce companies optimize profits and improve margins by providing a suite of tools to run tailored experiments on prices, discounts, shipping rates, content, campaigns, and more.Invested in the seed round alongside Vinyl Capital. -
Vp Of Growth MarketingVerishop Jan 2021 - May 2022Remote-First, UsRevamped the growth marketing program, and built a team of best-in-class marketers. Reported directly to the CEO. Learned an immense about the right balance between ROAS and contribution margin. In-housed all core marketing including paid social, search/shopping, affiliate, and crm. -
InvestorBlue Onion 2022 - 2022New York, Ny, UsBlue Onion is a b2b software company that helps to automate reconciliation for e-commerce, app, and fintech businesses. Invested in the seed round alongside Vinyl Capital. -
InvestorFuture 2022 - 2022Silver Spring, Maryland, UsFuture is a b2b + b2c fintech company that's building the most rewarding way to pay in the fast-growing sustainable economy. Invested in the seed round alongside Accomplice -
InvestorOmaha National 2021 - 2021Omaha, Ne, UsWorker's comp insurance and payroll technology, built by Berkshire Hathaway vetsInvested in Series B - led by Accomplice -
InvestorHopper 2021 - 2021Montreal, Qc, CaHopper combines its world-class travel agency offering with proprietary fintech products to save travelers money. We aspire to be the world's best - and most fun - place to book travel. Invested in a later stage growth round. -
InvestorProletariat Inc. 2020 - 2020Acquired by Activision Blizzard (NASDAQ: ATVI)Award-winning multiplayer games (Spellbreak, World Zombination, Streamline)Invested in the B round alongside Accomplice
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InvestorPinfinity 2020 - 2020London, GbCreating licensed, collectible AR pins with some of the best nostalgic IP on the planet.Invested in the seed round. -
InvestorSnooz 2019 - 2019Las Vegas, Nv, UsTurning your bedroom into a haven for sleep since 2016.Over 5k Amazon reviews. -
Senior Director Of StrategyElite Sem Jan 2018 - Dec 2018Joined via acquisition of OrionCKB, co-managed a 40+ person social team running $130mm/yr in performance media spend.• Helped scale the world's most performance-savvy brands on FB, Snap, Pinterest, LinkedIn, and Twitter• Responsible for client strategy, growing emergent channels, cross-selling, and leading a team of operators• Lead all sales proposals + audits for new paid social business, including enterprise, mid-market, and emerging market companies
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Director Of StrategyOrionckb, Now Part Of Elite Sem Jan 2017 - Dec 2017Industry-leading performance marketing agency. Acquired by EliteSEM in 2017. Worked with some incredible high growth + established companies like Nike, Zappos, Sun Basket, Elysium Health, Betabrand, and more.• Worked across both sales and operations to help qualify and onboard new clients, and ultimately drive and implement overall client strategy• Led marketing strategy and execution for larger partners like Nike• Helped drive significant YoY revenue growth prior to the acquisition through upsells and cross-sells
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Vp Of GrowthVentureapp Inc. Apr 2016 - Dec 2016Managed all paid and organic growth efforts for our b2b services marketplace.
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Vp, EcommerceNanigans Apr 2015 - Mar 2016Boston, Ma, UsAcquired by Sprinklr. Partners included Wayfair, Peloton, Casper, MGemi, OLX/letgo, and more.• Led a book of business and team that encompassed both NA and LatAm growth/mid-market/enterprise direct response, flash sale, and subscription-based e-commerce• My team's client base drove ~$10mm/yr in annual SaaS revenue and budgeted ~$150mm/yr in Facebook performance ad spend -
Director Of Business DevelopmentNanigans Dec 2013 - Mar 2015Boston, Ma, Us• Director, Nanigans Certified Partner Program - led a complete overhaul of the program, centralizing North American onboarding, training, support, and sales for Nanigans' partner growth agencies.• Negotiated and closed contracts with new ad inventory sources• Worked to scope out, negotiate, and close product integrations -
Senior Director - Strategic AccountsNanigans Sep 2011 - Nov 2013Boston, Ma, UsNo conversion pixels? No problem. Made FB work for a TON of companies including Wayfair, Uber, Supercell, Kabam, LL Bean, HauteLook, and a slew of others..• Worked with large clients across all verticals, including Gaming (FB canvas and mobile), pure-play internet, Ecommerce, Retail (multi/omni-channel), Finance, and Lead Gen• Responsible for acquisition strategy and fulfillment, partnership negotiations, project management, platform user training/onboarding, user / UX research, tech integration, and ad hoc product marketing• Directly or indirectly oversaw $100mm+ in ad spend• Second member of the accounts team hired• Helped grow team to 10+ Account Directors -
MentorTechstars 2014 - 2014New York City, New York, Us -
Co-FounderGrinnit, Inc 2010 - 2011Went through the first MassChallenge batch in 2011. • Contributed to iOS and mobile web roadmap with other cofounders, including 14 iOS alpha releases• Helped maintain a customer & product development plan that was responsible for incremental feature releases and customer tests• Responsible for creating and maintaining market research, competitive SWOT analysis, & online influencer analysis• Led rebranding efforts, while pivoting from a B2B to B2C product -
Equities TraderPulse Trading 2008 - 2011Boston-based equities trading firm that also operated it's own dark pool. Acquired by State Street (NYSE: STT).• Engaged in business development through BlockCross ATS sales initiatives• Daily trade support included trade confirmation, clearance, and settlement of 500-plus transactions firm-wide totalling $100M+ in transactions per day• Experience working and maintaining relationships with hedge funds, pension funds, and large institutional money managers• FINRA Series 7, 55, & 63 licensed equities trader -
Director Sales And Business DevelopmentBeija Corp 2007 - 2010First outside hire for a beverage startup focusing on a single consumer product, a super premium Brazilian cachaça. Acquired by Klin Spirits, LLC.• Daily business development & sales efforts focused on both on and off premise locations; aided the founding team expand distribution• Extensive experience pitching and maintaining hundreds of new retail & on-premise accounts• Organized and ran weekly events to engage in customer development; duties included marketing, social media, and managing outside consultants• Became head of regional operations when the company was moved to New York in summer 2009
Alex Mathews Skills
Alex Mathews Education Details
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University Of PennsylvaniaSystems Engineering
Frequently Asked Questions about Alex Mathews
What company does Alex Mathews work for?
Alex Mathews works for Overdrive
What is Alex Mathews's role at the current company?
Alex Mathews's current role is SVP of Media.
What is Alex Mathews's email address?
Alex Mathews's email address is al****@****sem.com
What is Alex Mathews's direct phone number?
Alex Mathews's direct phone number is +185727*****
What schools did Alex Mathews attend?
Alex Mathews attended University Of Pennsylvania.
What skills is Alex Mathews known for?
Alex Mathews has skills like Inside Sales, Direct Sales, Product Management, Product Marketing, New Business Development, Start Ups, Consumer Products, Consumer Behavior, Online Advertising, Adtech, Online Marketing, Marketing.
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