Alex Mathews

Alex Mathews Email and Phone Number

SVP of Media @ Overdrive
Boston, MA, US
Alex Mathews's Location
Greater Boston, United States, United States
About Alex Mathews

I've spent the past decade working in performance marketing, around some of the best minds in the industry.Specialties and areas of focus include:- Direct response advertising (FB, Google, Twitter, Snap, Google, Pinterest)- Paid marketing strategy - both CPA and ROI/LTV optimization- Optimization theory and execution- Marketing growth strategy- Sales / new business development- Performance marketing team building - Partner development- Distribution / inventory partnerships- Contract creation and negotiation- General early-stage hustle

Alex Mathews's Current Company Details
Overdrive

Overdrive

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SVP of Media
Boston, MA, US
Website:
ovrdrv.com
Employees:
68
Alex Mathews Work Experience Details
  • Overdrive
    Svp Of Media
    Overdrive
    Boston, Ma, Us
  • Typeface
    Partnerships / Business Development
    Typeface Aug 2024 - Present
    Palo Alto, Ca, Ca, Us
    Joined via acquisition of Treat AI.Backed by Salesforce Ventures, Lightspeed, Madrona, GV (Google Ventures), Menlo Ventures, and M12 (Microsoft’s Venture Fund)
  • Headwall
    Founder
    Headwall Oct 2018 - Present
    Boston, Massachusetts, Us
    Headwall is a collective of performance marketers from agencies and in-house teams.We focus on general growth marketing for ecom and apps, including paid media management performance creative, and BI / data analysis. Grew to 7–figure annual revenue and $25mm in ad spend under management in 18 months.
  • Nads Organic Underwear
    Advisor
    Nads Organic Underwear 2023 - Present
    Delray Beach, Florida, Us
  • Growth Marketing Consultant + Advisor
    Growth Marketing Consultant + Advisor + Investor
    Growth Marketing Consultant + Advisor 2014 - Present
    Consulted VCs, PE firms / hedge funds, and ecom growth companies on the social advertising landscape, marketing/ad tech, and omni-channel commerce strategies. Assisted with portfolio and prospect company due-diligence.Angel investing directly in early stage companies + SPVs
  • Treat
    President / Chief Customer Officer
    Treat Oct 2023 - Sep 2024
    New York, Ny, Us
    Helping to build the future of AI creative for CPG brands. Acquired by Typeface. Backed by Greylock, Vinyl Capital, SV Angel, Homebrew, Eniac Ventures, and an amazing crew of industry veterans.
  • Whym
    Advisor
    Whym Sep 2022 - Aug 2024
    Los Angeles, California, Us
    Save Now. Buy Later. Backed by investors & angels @Stripe @Venmo @Paypal @Apple @Google @Lightspeed @Sequoia @Salesforce @Snap @Facebook @Uber
  • Artifact
    Advisor
    Artifact Apr 2022 - Sep 2023
    San Francisco, California, Us
  • Brij
    Investor
    Brij 2023 - 2023
    New York, New York, Us
    Brij is a software platform to connect the online & offline. We help brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.Invested in the seed round.
  • Intelligems
    Investor
    Intelligems May 2022 - May 2022
    Brooklyn, New York, Us
    Intelligems is a b2b [martech] software company that helps e-commerce companies optimize profits and improve margins by providing a suite of tools to run tailored experiments on prices, discounts, shipping rates, content, campaigns, and more.Invested in the seed round alongside Vinyl Capital.
  • Verishop
    Vp Of Growth Marketing
    Verishop Jan 2021 - May 2022
    Remote-First, Us
    Revamped the growth marketing program, and built a team of best-in-class marketers. Reported directly to the CEO. Learned an immense about the right balance between ROAS and contribution margin. In-housed all core marketing including paid social, search/shopping, affiliate, and crm.
  • Blue Onion
    Investor
    Blue Onion 2022 - 2022
    New York, Ny, Us
    Blue Onion is a b2b software company that helps to automate reconciliation for e-commerce, app, and fintech businesses. Invested in the seed round alongside Vinyl Capital.
  • Future
    Investor
    Future 2022 - 2022
    Silver Spring, Maryland, Us
    Future is a b2b + b2c fintech company that's building the most rewarding way to pay in the fast-growing sustainable economy. Invested in the seed round alongside Accomplice
  • Omaha National
    Investor
    Omaha National 2021 - 2021
    Omaha, Ne, Us
    Worker's comp insurance and payroll technology, built by Berkshire Hathaway vetsInvested in Series B - led by Accomplice
  • Hopper
    Investor
    Hopper 2021 - 2021
    Montreal, Qc, Ca
    Hopper combines its world-class travel agency offering with proprietary fintech products to save travelers money. We aspire to be the world's best - and most fun - place to book travel. Invested in a later stage growth round.
  • Proletariat Inc.
    Investor
    Proletariat Inc. 2020 - 2020
    Acquired by Activision Blizzard (NASDAQ: ATVI)Award-winning multiplayer games (Spellbreak, World Zombination, Streamline)Invested in the B round alongside Accomplice
  • Pinfinity
    Investor
    Pinfinity 2020 - 2020
    London, Gb
    Creating licensed, collectible AR pins with some of the best nostalgic IP on the planet.Invested in the seed round.
  • Snooz
    Investor
    Snooz 2019 - 2019
    Las Vegas, Nv, Us
    Turning your bedroom into a haven for sleep since 2016.Over 5k Amazon reviews.
  • Elite Sem
    Senior Director Of Strategy
    Elite Sem Jan 2018 - Dec 2018
    Joined via acquisition of OrionCKB, co-managed a 40+ person social team running $130mm/yr in performance media spend.• Helped scale the world's most performance-savvy brands on FB, Snap, Pinterest, LinkedIn, and Twitter• Responsible for client strategy, growing emergent channels, cross-selling, and leading a team of operators• Lead all sales proposals + audits for new paid social business, including enterprise, mid-market, and emerging market companies
  • Orionckb, Now Part Of Elite Sem
    Director Of Strategy
    Orionckb, Now Part Of Elite Sem Jan 2017 - Dec 2017
    Industry-leading performance marketing agency. Acquired by EliteSEM in 2017. Worked with some incredible high growth + established companies like Nike, Zappos, Sun Basket, Elysium Health, Betabrand, and more.• Worked across both sales and operations to help qualify and onboard new clients, and ultimately drive and implement overall client strategy• Led marketing strategy and execution for larger partners like Nike• Helped drive significant YoY revenue growth prior to the acquisition through upsells and cross-sells
  • Ventureapp Inc.
    Vp Of Growth
    Ventureapp Inc. Apr 2016 - Dec 2016
    Managed all paid and organic growth efforts for our b2b services marketplace.
  • Nanigans
    Vp, Ecommerce
    Nanigans Apr 2015 - Mar 2016
    Boston, Ma, Us
    Acquired by Sprinklr. Partners included Wayfair, Peloton, Casper, MGemi, OLX/letgo, and more.• Led a book of business and team that encompassed both NA and LatAm growth/mid-market/enterprise direct response, flash sale, and subscription-based e-commerce• My team's client base drove ~$10mm/yr in annual SaaS revenue and budgeted ~$150mm/yr in Facebook performance ad spend
  • Nanigans
    Director Of Business Development
    Nanigans Dec 2013 - Mar 2015
    Boston, Ma, Us
    • Director, Nanigans Certified Partner Program - led a complete overhaul of the program, centralizing North American onboarding, training, support, and sales for Nanigans' partner growth agencies.• Negotiated and closed contracts with new ad inventory sources• Worked to scope out, negotiate, and close product integrations
  • Nanigans
    Senior Director - Strategic Accounts
    Nanigans Sep 2011 - Nov 2013
    Boston, Ma, Us
    No conversion pixels? No problem. Made FB work for a TON of companies including Wayfair, Uber, Supercell, Kabam, LL Bean, HauteLook, and a slew of others..• Worked with large clients across all verticals, including Gaming (FB canvas and mobile), pure-play internet, Ecommerce, Retail (multi/omni-channel), Finance, and Lead Gen• Responsible for acquisition strategy and fulfillment, partnership negotiations, project management, platform user training/onboarding, user / UX research, tech integration, and ad hoc product marketing• Directly or indirectly oversaw $100mm+ in ad spend• Second member of the accounts team hired• Helped grow team to 10+ Account Directors
  • Techstars
    Mentor
    Techstars 2014 - 2014
    New York City, New York, Us
  • Grinnit, Inc
    Co-Founder
    Grinnit, Inc 2010 - 2011
    Went through the first MassChallenge batch in 2011. • Contributed to iOS and mobile web roadmap with other cofounders, including 14 iOS alpha releases• Helped maintain a customer & product development plan that was responsible for incremental feature releases and customer tests• Responsible for creating and maintaining market research, competitive SWOT analysis, & online influencer analysis• Led rebranding efforts, while pivoting from a B2B to B2C product
  • Pulse Trading
    Equities Trader
    Pulse Trading 2008 - 2011
    Boston-based equities trading firm that also operated it's own dark pool. Acquired by State Street (NYSE: STT).• Engaged in business development through BlockCross ATS sales initiatives• Daily trade support included trade confirmation, clearance, and settlement of 500-plus transactions firm-wide totalling $100M+ in transactions per day• Experience working and maintaining relationships with hedge funds, pension funds, and large institutional money managers• FINRA Series 7, 55, & 63 licensed equities trader
  • Beija Corp
    Director Sales And Business Development
    Beija Corp 2007 - 2010
    First outside hire for a beverage startup focusing on a single consumer product, a super premium Brazilian cachaça. Acquired by Klin Spirits, LLC.• Daily business development & sales efforts focused on both on and off premise locations; aided the founding team expand distribution• Extensive experience pitching and maintaining hundreds of new retail & on-premise accounts• Organized and ran weekly events to engage in customer development; duties included marketing, social media, and managing outside consultants• Became head of regional operations when the company was moved to New York in summer 2009

Alex Mathews Skills

Inside Sales Direct Sales Product Management Product Marketing New Business Development Start Ups Consumer Products Consumer Behavior Online Advertising Adtech Online Marketing Marketing Lead Generation Facebook Marketing Entrepreneurship Business Development Analytics Product Development Business Strategy Social Media Marketing Customer Acquisition E Commerce Web Analytics Enterprise Software Market Research Crm Social Media B2b Strategic Partnerships Management User Experience Strategy Saas Marketing Strategy Customer Relationship Management Facebook Mobile Marketing Digital Strategy Digital Media Advertising Digital Marketing

Alex Mathews Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Systems Engineering

Frequently Asked Questions about Alex Mathews

What company does Alex Mathews work for?

Alex Mathews works for Overdrive

What is Alex Mathews's role at the current company?

Alex Mathews's current role is SVP of Media.

What is Alex Mathews's email address?

Alex Mathews's email address is al****@****sem.com

What is Alex Mathews's direct phone number?

Alex Mathews's direct phone number is +185727*****

What schools did Alex Mathews attend?

Alex Mathews attended University Of Pennsylvania.

What skills is Alex Mathews known for?

Alex Mathews has skills like Inside Sales, Direct Sales, Product Management, Product Marketing, New Business Development, Start Ups, Consumer Products, Consumer Behavior, Online Advertising, Adtech, Online Marketing, Marketing.

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