Grow the online presence of the brand through the use of optimized, value proposition-focused content. Drive qualified leads to the sales team via paid and organic marketing channels. Automate marketing and sales processes to reduce manual data entry and increase organization and communication.

• Write content and coordinate the creation of media for use in digital marketing• Manage organic and paid digital marketing channels including Constant Contact email marketing, Google, Facebook, Instagram, YouTube, blog and website• Coordinated and assisted with development and switch to Woocommerce eCommerce website• Use HTML, CSS, and JavaScript to add and update website pages as necessary while maintaining consistent and mobile-friendly design• Apply for and maintain annual EPA compliance for small engine capital equipment• Support the Avalara Avatax automated sales tax calculation system and ensure compliant sales tax filings

• Managed development and switch to Magento eCommerce website• Automated several order processing steps including tax calculation to create efficiency in order fulfillment• Took and processed orders via phone and walk-in customers• Completed office tasks such as maintaining job files, creating personnel files, and making deposits • Worked with Sage 50 Accounting for payables/receivables, invoicing, and customer management• Assembled Kodiak spray machines and managed inventory for the Kodiak product line

• Hold open office hours to assist students with assignments• Grade assignments for efficiency, time complexity, and correctness• Provide feedback for improvement

• Interviewed 12 local professionals and reported on findings in a blog post for the HSB website• Planned and implemented a marketing campaign for the Freelance Economy class at MSU• Made changes to the Freelance Economy WordPress website to prepare for creation of class content

• Assembled electrical and mechanical subassemblies to prepare for final assembly• Received and stocked parts, confirmed orders, and processed invoices• Assisted with development of Magento online store to prepare for launch

• Assisted full-time staff with sales process including sales calls and deliveries• Managed inventory levels in store and in remote customer locations• Took and filled orders via phone and walk-in customers• Received and shipped inventory

• Recruited, interviewed, and hired three painting crews• Trained and managed as many as 11 employees at one time• Marketed the business, including estimates, selling paint jobs, and delivering excellent customer service• Managed the strategy, organization, and financial decisions of the business

• Prepared grounds for customers, guarded gates, collected tickets, and cleaned grandstands• Operated the souvenir booth • Sold pit passes to drivers and crew and controlled access to the pit entrance